Catalyst Education
Account Executive
CRM
Edtech.com's Summary
Catalyst Education is hiring an Account Executive. The role involves driving new business by building and managing a pipeline of opportunities with university faculty, delivering tailored presentations and demos of digital education platforms, and closing course adoptions. The Account Executive will collaborate closely with internal teams to ensure successful onboarding and ongoing support.
Highlights
- Build and own a sales pipeline through outreach and campus visits to university faculty.
- Deliver compelling product demonstrations of Labflow and Spark tailored to academic needs.
- Manage the full sales cycle from prospecting through closing faculty adoptions.
- Collaborate with Faculty Success Managers for smooth onboarding and support.
- Use CRM to track sales activities and pipeline health.
- Required skills include experience with CRM or marketing automation software and knowledge of instructional technologies.
- Prefer candidates with at least 1 year of Edtech sales or support experience and college-level teaching or instructional design experience.
- Willingness to travel 1-2 times per month with overnight stays required during school semesters.
- Compensation includes a base salary range of $65,000-$70,000 with OTE of $90,000+ and benefits such as health insurance, 401k matching, and unlimited PTO.
- Role reports to Regional Sales Manager and serves faculty in the South Central and Mountain West regions.
Account Executive Full Description
Account Executive
(Multiple states)
Full Time
Sales
Entry Level
(Multiple states)
Full Time
Sales
Entry Level
Title: Account Executive
Department: Sales
Reports To: Regional Sales Manager
Location: South Central Region (TX, OK, NE, KS) or Mountain West Region (AZ, CO, ID, NV, NM, UT)
Type: Full-Time
About Us
Account Executive - Empowering Educators who inspire students to become the next generation of instructors, scientists, and problem-solvers.
Do you believe in the power of digital education? Are you driven by the idea of shaping the future of learning? Dive in, and let's craft the education of tomorrow, today!
Role Overview:
The Account Executive is a driven and engaging sales professional with a passion for helping instructional faculty achieve their teaching and learning goals.
This role is responsible for maximizing the educational impact of Catalyst Education by building and owning a pipeline of new opportunities, driving market penetration for both Labflow and Spark. Account Executives are hunters of new business who manage the entire sales cycle from prospecting to close.
They proactively identify and reach out to potential adopters (mostly professors and instructors at Universities) through email, phone, and in-person campus visits, with the goal of securing meetings and presenting Catalyst’s software solutions. They use deep product knowledge to uncover faculty pain points, position the value of our platforms, and demonstrate how Labflow and Spark improve teaching and learning outcomes.
Account Executives are expected to ask for and win faculty adoptions, shepherding prospects through the decision-making process until the course adoption is secured. They then collaborate closely with Catalyst’s Faculty Success Managers to ensure a smooth transition into onboarding, custom implementation, and ongoing support.
As part of a high-performing sales team, Account Executives contribute by sharing insights, strategies, and best practices that drive collective success, while taking full ownership of their pipeline and results.
Travel and likely overnight travel is a required part of this role.
Core Responsibilities:
% Time | Individual Tasks
40% | Prospecting & Pipeline GenerationDriving new business by building and owning a pipeline of faculty opportunities through direct outreach (calls, emails, LinkedIn, networking) and campus visits. Enter all activity into the CRM.
25% | Presentations & DemosDelivering compelling online and in-person demonstrations of Labflow and Spark, tailored to faculty and committee needs.
20% | Shepherding Adoptions & ClosingGuiding prospective adopters through the decision process, including coordinating with internal teams on custom content generation, ensuring adoption requirements are met, and driving opportunities to close.
15% | Strategy & Team CollaborationMeeting with Manager to review pipeline health and progress toward targets, contributing insights to sales and product strategy, collaborating with teammates, and helping plan strategic initiatives.
Desired Traits and Qualities
Department: Sales
Reports To: Regional Sales Manager
Location: South Central Region (TX, OK, NE, KS) or Mountain West Region (AZ, CO, ID, NV, NM, UT)
Type: Full-Time
About Us
Account Executive - Empowering Educators who inspire students to become the next generation of instructors, scientists, and problem-solvers.
Do you believe in the power of digital education? Are you driven by the idea of shaping the future of learning? Dive in, and let's craft the education of tomorrow, today!
Role Overview:
The Account Executive is a driven and engaging sales professional with a passion for helping instructional faculty achieve their teaching and learning goals.
This role is responsible for maximizing the educational impact of Catalyst Education by building and owning a pipeline of new opportunities, driving market penetration for both Labflow and Spark. Account Executives are hunters of new business who manage the entire sales cycle from prospecting to close.
They proactively identify and reach out to potential adopters (mostly professors and instructors at Universities) through email, phone, and in-person campus visits, with the goal of securing meetings and presenting Catalyst’s software solutions. They use deep product knowledge to uncover faculty pain points, position the value of our platforms, and demonstrate how Labflow and Spark improve teaching and learning outcomes.
Account Executives are expected to ask for and win faculty adoptions, shepherding prospects through the decision-making process until the course adoption is secured. They then collaborate closely with Catalyst’s Faculty Success Managers to ensure a smooth transition into onboarding, custom implementation, and ongoing support.
As part of a high-performing sales team, Account Executives contribute by sharing insights, strategies, and best practices that drive collective success, while taking full ownership of their pipeline and results.
Travel and likely overnight travel is a required part of this role.
Core Responsibilities:
% Time | Individual Tasks
40% | Prospecting & Pipeline GenerationDriving new business by building and owning a pipeline of faculty opportunities through direct outreach (calls, emails, LinkedIn, networking) and campus visits. Enter all activity into the CRM.
25% | Presentations & DemosDelivering compelling online and in-person demonstrations of Labflow and Spark, tailored to faculty and committee needs.
20% | Shepherding Adoptions & ClosingGuiding prospective adopters through the decision process, including coordinating with internal teams on custom content generation, ensuring adoption requirements are met, and driving opportunities to close.
15% | Strategy & Team CollaborationMeeting with Manager to review pipeline health and progress toward targets, contributing insights to sales and product strategy, collaborating with teammates, and helping plan strategic initiatives.
Desired Traits and Qualities
- Willingness to travel (1–2 trips per month during school semesters, 3–4 days each). Overnight and plane travel required.
- Passion for education and the impact of digital learning tools.
- Strong sales skills with the ability to engage faculty, ask thoughtful questions, listen actively, and present solutions.
- Confident in “asking for the business” and closing adoptions.
- Experience working with higher education faculty, department heads, and academic decision-makers.
- Exceptional communication, presentation, and interpersonal skills; credible, likable, and trustworthy.
- Creative and innovative thinker with excellent problem-solving abilities.
- Organized, detail-oriented, and accountable for personal performance.
- Collaborative team player who thrives in a fluid, fast-paced startup environment.
Locations Desired
- South Central Region (Texas, Oklahoma, Kansas, Nebraska)
- Mountain West Region (Colorado, Utah, Arizona, New Mexico, Idaho, Montana, or Wyoming)
Desired Skills and Experience
- 1 year of sales or support experience in Edtech
- 1 year of college-level teaching experience as a tutor, lab TA, lab instructor, or lab coordinator
- Experience with CRM and/or marketing automation software
- Experience and aptitude using online homework systems and/or other instructional technologies
- Experience in instructional design
- Experience in a startup environment
Financial Attributes
- Compensation
- Base Salary Range: $65,000-$70,000 (annual)
- On-Target-Earnings (OTE): $90,000+
- Benefits:
- Health/dental/vision insurance
- Retirement (401k) plan with Company match
- Unlimited PTO
- And more!
Important Notes:
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
This description is for reference only. It is not meant to provide an exhaustive description of the duties that may be required of an employee in this position. It does not create a contract between the Company and any employee.
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