The University of Texas at Arlington is hiring an AI Content Strategist. This role develops and implements AI-driven content strategies to optimize digital experiences, enhance AI personalization, and ensure content aligns with brand and user needs while collaborating with cross-functional teams to maintain consistent messaging and brand voice.
Highlights
Write clear, engaging copy for websites, applications, and conversational interfaces.
Structure content for effective AI retrieval, tagging, and dynamic generation.
Create and implement content strategies and style guides aligned with business objectives using AI insights.
Conduct user research, content audits, and competitive analysis, utilizing analytics for content optimization.
Collaborate with OIT, AI developers, graphic designers, and knowledge specialists to align projects with strategic goals.
Bachelor’s degree in Human-Computer Interaction, Digital Media, Technical Writing, or related field required; Master’s preferred.
Minimum three years of professional experience in digital content strategy, UX writing, or related roles; five years preferred.
Strong skills in writing, editing, AI content structuring, analytics, and accessibility standards.
Salary commensurate with qualifications and experience; full-time position with benefits eligibility.
Department: OIT Learning & Comms; involves work with university-wide technology and communication teams.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Posting Details
Position Information
Posting Number | S06561P Position Title | AI Content Strategist Department | OIT Learning & Comms Location | Arlington Position Status | Full-time Work Schedule | Monday – Friday, 8:00 AM – 5:00 PMWith the understanding of the 24/7 nature of IT. Salary | Salary is commensurate based on qualifications and relevant experience. Pay Basis | Monthly Job Summary | The AI Content Strategist specializes in web content and AI, developing and implementing strategies that optimize digital experiences and leverage AI for personalization and efficiency. This role combines creative storytelling with data-driven insights to ensure content aligns with brand objectives and user needs and improves AI results through content structure and optimization. This role works closely with cross-functional teams to ensure consistency in messaging and brand voice.
Essential Duties and Responsibilities | Writes clear, concise, and engaging copy for websites, applications, and conversational interfaces. Organizes and develops content to ensure clarity, accessibility, and usability across digital interfaces. Structures content for effective AI retrieval, tagging, and dynamic generation. Creates and implements content strategies that align with business objectives and UX goals, leveraging AI insights for personalization and optimization. Develops comprehensive style guides that define standards for tone, structure, visual appeal, and accessibility. Performs user research, content audits, and competitive analysis. Uses analytics to monitor engagement, identify content or experience gaps, and refine strategies for improving outcomes. Analyzes user interactions and AI adoption to inform ongoing optimization efforts. Collaborates closely with cross-functional teams, including OIT, AI developers, graphic designers, and knowledge specialists, to ensure communication and AI projects align with organizational strategic goals. Stays current with OIT technologies and services to effectively integrate them into communication and AI initiatives. Performs other duties as assigned.
Job Specific Duties: Develop and structure content -Write, organize, and structure content to ensure clarity, accessibility and usability for effective AI retrieval.Develop AI-driven content strategies -Create and implement content strategies and style guides that align with business objectives, leveraging AI insights.Conduct research and performance analysis -Perform user research and use analytics to inform ongoing optimization efforts.Collaboration and continuous improvement -Collaborate with cross-functional teams including OIT, AI developers, graphic designers and knowledge specialists to ensure projects align with strategic goals.
Minimum Qualifications | Bachelor’s degree in Human-Computer Interaction, Digital Media, Technical Writing, or a closely related technical or design field. Three (3) years of professional experience in digital content strategy, UX writing, technical documentation, or a content-related role focused on operational or digital environments, or seven (7) years of an equivalent combination of education and experience. Preferred Qualifications | Master’s degree in Human-Computer Interaction, Digital Media, Technical Writing, or a related technical or design discipline Five (5) years of experience in digital content strategy, UX writing, technical documentation, or AI-driven content roles Knowledge, Skills and Abilities | Ability to develop operational content strategies, templates, and standards for digital platforms. Excellent writing and editing skills. Experience structuring content for effective AI retrieval, tagging, and dynamic generation. Ability to translate complex technical information into accessible messaging for various audiences. Expert research and analytical skills, including user research, content audits, and performance analysis. Familiarity with accessibility standards and best practices for digital content. Excellent communication and collaboration skills, with a track record of working effectively in cross-functional teams. Experience developing and maintaining content style guides, templates, and operational standards. Background in enhancing customer experience (CX) and product experience through strategic, operational content initiatives. Knowledge of meta tagging and web/app optimization. Apply meaningful headings, semantic structure, and sensory characteristics to content. Experience creating visually appealing and user-friendly interfaces. Optimize content for web and application interfaces. Other Requirements | Workplace and Eligibility Conditions | Benefits Eligible | Yes Benefits at UTA | We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php CBC Requirement | It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks. EEO Statement | It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy. University Information | The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at https://www.uta.edu/administration/president/strategic-plan/rise100.
This is an exciting time to join UTA and contribute to its bold vision for the future. ADA Accommodations | The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Posting Detail Information
Number of Vacancies | 1 Open Until Filled | Minimum Number of References Required | 3 Maximum Number of References Accepted | 3 Special Instructions to Applicants | Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
* What is the highest level of education attained?
GED
High School Diploma
Associate's Degree
Bachelor's Degree
Master's Degree
PhD or equivalent
* How many years of professional experience do you have in the related field?
None/less than 2 years
2 to 3 years
4 to 5 years
6 years or more
* What is your experience level with structuring content for clarity, accessibility, and usability across digital platforms?
No skill or basic
Intermediate
Advanced
Expert
Documents Needed To Apply
Required Documents
Resume or CV
Optional Documents
Cover/Interest Letter
Other Document(s)
Relevant URL
OFFICE OF TALENT, CULTURE AND ENGAGEMENT J.D. Wetsel Service Center 1225 W. Mitchell Road Arlington, TX 76019
