AppWell Marketing Coordinator

Edtech.com's Summary

Appalachian State University is hiring an AppWell Marketing Coordinator. The Marketing Coordinator develops and implements strategic marketing and communication initiatives to promote the Appalachian Institute for Health and Wellness's programs, educational opportunities, conferences, and community outreach. They create visual and written content, manage social media, support event promotion, and collaborate with partners to enhance outreach and engagement.

Highlights

Assist in developing and implementing marketing plans for outreach, education, and community engagement.

Maintain consistent branding and messaging across all marketing channels, including social media.

Write and edit marketing materials such as newsletters, press releases, website content, and brochures.

Analyze attendance trends and participant feedback to improve future conference marketing strategies.

Collaborate with professional organizations and community partners to promote educational and outreach programs.

Manage website content updates to ensure accuracy and currency.

Support participant recruitment and stakeholder engagement efforts.

Proficiency in graphic design software, social media platforms, and content creation tools required.

Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or related field, or equivalent experience required.

Experience managing social media, digital marketing campaigns, and strong communication skills essential.

Preferred experience includes marketing or communications in healthcare, higher education, nonprofits, or community outreach, and skills in market research, multimedia content development, and knowledge of the regional healthcare and education landscape.

Work schedule is 20 hours per week, Monday through Friday, 8:00 AM to 5:00 PM.

Starting pay rate is $25.00 per hour.

AppWell Marketing Coordinator Full Description

Employment Opportunities

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AppWell Marketing Coordinator Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.
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Application Deadline: All applications must be submitted electronically by 11:59 p.m. Eastern Time on the closing date indicated in the posting. For positions listed as Open Until Filled, applications will be accepted until the position is filled.

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Please see Special Instructions for more details.

Submit Cover Letter, Resume and a List of 3 Professional References with Contact Information Included

Posting Details

Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.

Request to Recruit

Working Title	AppWell Marketing Coordinator
Location	Boone, NC
Position Number	N27068
Department	Appalachian Institute for Health and Wellness - 273600

Position Summary Information

Minimum Qualifications	Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience. Experience managing social media platforms and digital marketing campaigns. Proficiency in graphic design software and content creation tools. Strong written, verbal, and interpersonal communication skills. Ability to manage multiple projects and deadlines simultaneously. Strong organizational and analytical skills.
License/Certification Required	Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
Essential Job Functions	Position Summary The Marketing Coordinator for Outreach and Education is responsible for assisting with the development and implementation of external strategic marketing and communication initiatives that promote the Appalachian Institute for Health and Wellness (AIHW), its programs, educational opportunities, conferences, and community outreach efforts. This position supports the Institute’s mission by increasing awareness, engagement, and participation among healthcare professionals, students, community members, partners, and stakeholders throughout the region. The Marketing Coordinator will create visual and written content,, manage social media platforms, support event promotion, and collaborate with internal and external partners to strengthen the impact of the outreach App Well. Essential Duties and Responsibilities Marketing and Communications Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives. Maintain consistent branding and messaging across all marketing materials and communication channels including social media. Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials. Analyze attendance trends and participant feedback to inform future conference marketing strategies. Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs. Ensure marketing deliverables are met and aligned with conference sponsorship levels. Assist with website content management and updates to ensure information remains accurate and current. Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts. Support participant recruitment and stakeholder engagement initiatives. Work closely with Institute leadership and program staff to align marketing efforts with organizational goals. Knowledge, Skills, and Abilities Excellent writing skills Graphic design and visual storytelling. Strategic marketing and brand management. Social media planning, content creation etc.. Strong attention to detail and creative problem-solving. Ability to work independently and collaboratively within a team environment.
Preferred Qualifications	Two or more years of experience in marketing, communications, public relations. Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings. Experience conducting market research and analyzing marketing data. Knowledge of website content management systems and email marketing platforms. Experience with photography, videography, and multimedia content development. Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.
Work Schedule/Hours	Mon-Fri 8:00-5:00
Number of Hours Per Week	20
Number of Months Per Year	12
Mandatory Staff	No
Physical Demands of Position	To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Hiring Range	25.00

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

Posting Date	08/03/2026
Closing Date	08/18/2026
Open Until Filled	No
Applicant Pool Preference	External (Post on the Web)
Special Instructions to Applicants	Submit Cover Letter, Resume and a List of 3 Professional References with Contact Information Included
Not Eligible for Visa Sponsorship
Quick Link	https://appstate.peopleadmin.com/postings/55499
Posting Number	201501136P

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

Resume
Cover Letter / Letter of Interest
List of References with Contact Information

Optional Documents

Why Work for AppState?

University of North Carolina System Employment
Careers with the State of North Carolina

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Original Job Description