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Ohio State University
Assistant Director, Digital Media (Athletics)
Edtech.com's Summary
Ohio State University is hiring an Assistant Director, Digital Media (Athletics). The role helps lead Ohio State Athletics' digital presence across its official social media channels, YouTube, and emerging platforms, reporting to the Director, Digital within the Athletics Marketing unit. The assistant director plans content strategies for fan engagement and brand storytelling, and also oversees the department's student intern program in digital media.
Highlights
- Lead planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation goals.
- Direct social media strategy and guide the development of emerging digital platforms, keeping the Ohio State brand consistent across all channels.
- Analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.
- Collaborate with the Creative Content, Marketing, Digital Marketing, and Communications teams so digital efforts match broader marketing goals.
- Train communications, marketing, and creative staff on best practices for a consistent voice, brand identity, and storytelling.
- Oversee the Athletics Digital Media student intern program, mentoring interns who support daily content needs.
- Bachelor's degree or equivalent experience and two to four years of progressive full-time experience in digital media, social media strategy, content planning, or audience engagement.
- Preferred: a master's degree, collegiate athletics or other fan-facing experience, familiarity with social analytics and short-form video workflows, and experience supervising student staff.
- Full-time regular position of 40 hours per week on varying shifts at the Schottenstein Center, including nights, weekends, and holidays as needed for athletics events.
Assistant Director, Digital Media (Athletics) Full Description
Location: Columbus Campus
Time Type: Full time
Job Requisition ID: R160912
Department: Athletics | Digital Media
Job Description
The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media. Reporting to the Director, Digital this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.
The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives. Responsibilities include directing social media strategy and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing, Digital Marketing and Communications teams.
The Assistant Director will analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization. Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels.
Additionally, the Assistant Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities. The Assistant Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.
Minimum Required Qualifications
Bachelor's degree or equivalent experience. 2 years of relevant experience required. 2-4 years of relevant experience preferred. Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area. Demonstrated experience developing and executing digital content strategies across multiple social platforms, along with strong written and verbal communication, organizational, and analytical skills. Proven ability to manage multiple projects in a fast-paced environment and collaborate effectively with creative, communications, and marketing teams. Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities.
Desired Qualifications
Master’s degree in a related field. Experience working in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment. Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms. Experience overseeing student staff, interns, or part-time contributors.
Function: Marketing and Communications
Sub-Function: Social Media
Career Band: Specialized
Career Level: S2
Additional Information
Location: Schottenstein Center (0081)
Position Type: Regular
Scheduled Hours: 40
Shift: Varying Shifts
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
At Ohio State, you’ll find work that inspires you. We offer roles and growth opportunities in countless fields and specialties — including a job that’s right for you.
Starting day one: Comprehensive benefits.
Ohio State benefits give you options to take care of what matters most to you — and opportunities to make adjustments as your life and needs change, including:
- Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
- Paid time off, including sick and vacation time and 11 holidays.
- State retirement plan or an alternative retirement plan, both with generous employer contributions.
Why work at Ohio State?
As Buckeyes, we accomplish more together. No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care.
Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence — and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together.
By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you.
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