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New York University
Assistant Director, Engagement Marketing
Edtech.com's Summary
New York University is hiring an Assistant Director, Engagement Marketing to lead mid-funnel lifecycle marketing that drives prospective student conversion across the university's global recruitment efforts. The role turns audience segmentation and messaging strategy into student touchpoints spanning targeted email campaigns, print materials, and virtual and experiential events, refining content to strengthen engagement with prospective and admitted students across NYU's degree-granting campuses and pipeline programs.
Highlights
- Lead mid-funnel lifecycle marketing initiatives from inception to delivery across the prospective student journey.
- Turn audience segmentation and messaging strategy into student touchpoints for NYU's global recruitment efforts.
- Orchestrate multi-channel campaigns spanning email, print materials, and virtual and experiential events.
- Partner across departments and divisions to advance the goals of the Division of Enrollment Management and Institutional Research.
- Bring strong writing and creative design skills in Adobe Creative Suite.
- Apply data-driven marketing methodology to refine content and strengthen engagement.
- Hold a bachelor's degree (master's preferred) plus 2+ years of marketing or communications experience.
- Familiarity with email marketing software and CRMs is a plus.
- Hybrid schedule with 60-80% onsite work in New York City.
- Base salary range of $77,000-$88,000 per NYC pay transparency requirements.
Assistant Director, Engagement Marketing Full Description
Position Summary:
The Assistant Director, Engagement Marketing is a creative, data-driven strategist and multidisciplinary communicator who serves as the vital connection between campaign strategy and execution across the prospective student lifecycle. Advance the overarching goals of the Division of Enrollment Management and Institutional Research and the University by overseeing mid-funnel marketing efforts that drive student conversion. Acting as a multidisciplinary engagement lead, turn complex audience segmentation and messaging strategy into compelling student touchpoints for NYU’s global recruitment efforts. Lead lifecycle marketing initiatives from inception to delivery, continuously refining content to strengthen prospective and admitted student engagement across degree-granting campuses and pipeline programs. Serve as the strategic through line from specialized execution to broader strategy, and orchestrate and optimize multi-channel communications—spanning targeted email campaigns, high-impact print materials, and dynamic virtual and experiential marketing events.
Qualifications:
Required Education:
Bachelor's Degree
Preferred Education:
Master's Degree
Required Experience:
2+ years of experience in a marketing or communications context. Consideration will be given to an equivalent combination of educational attainment and work experience.
Required Skills, Knowledge and Abilities:
Knowledge of and appreciation for data-driven marketing methodology. Acute attention to accuracy and detail. Ability to multitask and advance multiple, high-priority projects simultaneously. Strong ability to navigate relationships across a multitude of departments and units spanning organizational and divisional lines. Passion for advancing higher education in a global context. Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging. Excellent writing ability and creative design skills in Adobe Create Suite.
Preferred Skills, Knowledge and Abilities:
Familiarity with email marketing software/CRMs
Additional Information:
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $77,000.00 to USD $88,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply at all levels.
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