Assistant Director, Marketing

Assistant Director, Marketing

Job # | 043195
Department Code | 21601-2090
Department | Public Communications
Job Title | Assistant Director, Marketing
Location | Syracuse, NY
Campus | Syracuse, NY

Commitment to On-Campus Experience | Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range | $67,500 - $75,000

Pay Determination | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level | S5
FLSA Status | Exempt
Hours | Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.
Job Type | Full-time
Unionized Position Code | Not Applicable

Job Description
This person is a key member of the Newhouse School’s communications team and an integral contributor to its enrollment strategy .They develop, implement and evaluate integrated digital content strategy to strengthen Newhouse’s applicant pool, support recruitment goals and target key audiences within a One University framework.  With deep knowledge of best practices in content strategy and marketing, this person drives awareness and engagement across Newhouse’s marketing channels. The role grows web traffic/social reach with engaging digital content to support distinct needs of undergraduate and graduate audiences, moving students through the enrollment recruiting funnel.

This person follows brand guidelines and coordinates with the Division of Communications and Marketing on the university’s global content calendar. They have expert knowledge of SEO and web analytics, monitor content performance using analytics reporting tools and provide regular recommendations to admissions and graduate program leadership. This person has expertise in generative AI optimization. They work within established university brand standards, governance (digital/social media) and approach to identify, write and edit volumes of content, and direct production of web, video, social and digital projects in support of Newhouse recruitment goals.

Education and Experience | Bachelor’s degree in communications, marketing or a related field is expected, as is a strong understanding of academic communications and college admissions marketing.Minimum of five years professional experience in marketing communications and website content management with increasing levels of responsibility is required, including HTML editing and best practices for SEO, UI, UX and analytics tools and technologies.Experience managing projects and working in a collaborative environment is a must.Experience managing people is preferred.

Skills and Knowledge | Relevant work demonstrating strategic thinking, engaging style, command of language.Superior writing/editing skills (samples required) with emphasis on writing for web, social media, advertising, video.Demonstrated ability to juggle multiple projects, stay organized, meet deadlines, produce quality work, work independently or on team.Excellent interpersonal communication, collaborative nature.Project management/initiative/follow-through.Understand how graduate applicants (career changers, working professionals, international students, current undergraduates) decide differently from first-year students.Experience with web publishing/content management tools; ability to adapt quickly to new technologies/platforms.Deep understanding of content strategy; measurement-based approach to content, SEO, UI, UX, accessibility best practices.Slate knowledge preferred.Familiarity with analytics tools for digital content performance tied to measurable enrollment and business goals/outcomes.Knowledge of best practices, trends in digital media.WordPress; Adobe Creative Cloud, including Photoshop; Google services, including Search, Analytics, Demand Gen, and Ads; Microsoft Advertising; YouTube; Meta Business Suite and Meta Ads; Social Status, Sprout, Buffer, or other social media dashboard; Mailchimp.

Responsibilities | Direct the creation and publication of content on the Newhouse School’s website (newhouse.syracuse.edu) and social media accounts, in direct support of Newhouse’s enrollment and recruiting marketing goals, including the creation and review of high-level content (video production, writing, editing, as well as supervising the work of others). Produce alumni, student, and faculty stories and materials for use by graduate programs in their own outreach. Follow Syracuse University brand approach and adhere to digital governance.In coordination with the University’s central marketing and admissions teams, write, produce and edit a variety of content that conveys the Newhouse School value proposition and pillars in valuable and relevant ways to prospective students, families and other key Newhouse audiences. Serve as Newhouse’s liaison to University Marketing and Communications on graduate recruitment strategy and campaign implementation, translating the priorities of Newhouse’s graduate programs into central plans and ensuring execution. Create a marketing project/content calendar that aligns with the Newhouse School’s recruitment priorities, strategic plan and University editorial calendar.Serve as project manager on digital recruitment projects and manage all aspects of production, including assembling the creative team, scripting/developing the content, involving the communications director and other enrollment stakeholders at key review points, meeting deadlines and ensuring a quality final product. Collaborate with central marketing partners and manage relationships with external vendors. Work in ongoing partnership with the graduate programs office to plan, produce, and deliver marketing for Newhouse’s graduate programs, including regular planning touchpoints and a graduate content calendar. Support program launches and online programs: marketing for new and online programs, working within the approval and compliance limits that apply to them.Serve as Newhouse’s primary liaison to the University’s Marketing and Communications and central enrollment management teams on digital recruitment initiatives. Share analytics and content recommendations regularly with communications, admissions counselors and graduate program directors. Advise and ensure best practices for user experience and display of information.Supervise content creators. Assign projects tied to recruitment and enrollment priorities, review work for quality and accuracy and monitor productivity.

Physical Requirements | Not Applicable
Tools/Equipment | Not Applicable
Application Instructions | In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Quick Link | https://www.sujobopps.com/postings/114970
Job Posting Date | 11/02/2026
Application Deadline |
Full Consideration By |
Job Category | Staff
Message to Applicants | 

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