Purdue University
Assistant Director - Marketing - Digital Advertising
Edtech.com's Summary
Purdue Athletics is hiring an Assistant Director of Marketing – Digital Content & Advertising. The role manages and executes email marketing campaigns, coordinates digital and traditional advertising efforts, and collaborates with various teams to promote ticket sales and fan engagement for revenue-producing athletic events.
Highlights
- Manage and segment email marketing audiences to drive ticket sales and fan communication.
- Coordinate with ticketing, fan experience, communications, and creative teams for marketing campaigns.
- Oversee digital marketing messaging across owned and paid platforms, including social media and mobile app promotion.
- Maintain marketing web content on PurdueSports.com and collaborate on advertising budgets with fan experience team.
- Manage timelines and strategies for advertising campaigns across multiple media formats.
- Use analytics tools to track performance and ROI of marketing efforts.
- Collaborate with creative staff to develop marketing assets and work with external teams to enhance digital strategies.
- Bachelor's degree in marketing, management, or related field required with at least one year of marketing experience preferred.
- Required proficiency in Adobe Creative Suite; experience with email marketing platforms and e-commerce is advantageous.
- Familiarity with NCAA regulations; preference for candidates with Division I or professional sports marketing experience.
Assistant Director - Marketing - Digital Advertising Full Description
Job Summary
The Assistant Director of Marketing – Digital Content & Advertising will provide input into the athletics marketing department’s strategy to develop fan affinity and sell tickets to revenue-producing athletic events through digital and traditional advertising platforms. This position will manage and execute the revenue producing emails for the marketing department and work with marketing team to create, place, track and evaluate overall advertising efforts for the athletic program. This position will be expected to work all home football game and select other events. The selected candidate will report to Director of Marketing – Digital Content & Advertising.
What You'll Be Doing:
Email Marketing Execution and Strategy
- Responsible for managing and building key audience segments of the Purdue Athletics community through email marketing and communications.
- Coordinate with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
- Assist in building strategy and best practices as it relates to email marketing and communications.
- Measure results and track metrics to improve campaigns and report on email performance.
- Execute marketing automation services in conjunction with department’s Paciolan product to effectively maximize resources available to promote Purdue athletics and sell tickets to revenue-producing athletic events
Digital/Traditional Marketing Collaboration and Execution
- Responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.
- Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.
- Collaborate with the communications team to ensure coordination of marketing effort across Purdue Athletics social media handles (i.e. Instagram, Facebook, Twitter, Snapchat and TikTok).
- Promote and utilize our new mobile app as a key component of the digital marketing mix.
- Maintain and update marketing web pages on PurdueSports.com to accurately display the latest information and offerings for tickets, promotions, and Kids Club
- Work with fan experience team on advertising budgets for each sport in order to maximize awareness, attendance and revenue
Project Management, Collaboration and Strategic Improvement
- Ensure proper timelines are built and maintained for current and future marketing advertising campaigns including but not limited to television, print, digital, etc.
- Assist in developing advertising plans that reflect Purdue Athletics’ goals and achieve departmental priorities.
- Utilize analytics tools to monitor performance and ROI of paid marketing efforts.
- Collaborate with Creative staff to develop impactful marketing assets.
- Work with the external operations team to evaluate the current digital landscape as well as future trends to enhance and grow digital efforts.
- Conduct research, networking and learning to improve digital marketing subject-matter expertise.
- Work with Business Intelligence department to build audiences to target digital campaigns and collect data to tailor messaging and provide leads for sales team.
- Other duties as assigned
About Us:
Purdue Athletics is built on unrivaled pride, unlimited potential, and a sense of shared purpose that unites staff, student-athletes, and the broader community. As part of Purdue’s 150-year legacy, Athletics exemplifies a culture of collaboration, continuous growth, and excellence, where every member is encouraged to strive for success while fostering a positive and supportive environment. Joining Purdue Athletics means joining a team committed to building a better world together—where professional aspirations thrive, innovation is celebrated, and a lasting impact is made on campus and beyond. Read more: Purdue Boilermakers Athletics
What We're Looking For:
Education and Experience:
- Bachelor’s degree in marketing, management or related field.
- One (1) year of experience in marketing, advertising, or social media management.
- Experience in digital/social marketing, email marketing and e-commerce highly preferred.
- Experience within a Division I or pro sports team is preferred.
Skills needed:
- A thorough knowledge and understanding of graphic design using the Adobe Creative Suite is required.
- Business acumen with understanding of how job responsibilities advance departmental goals.
- General creative thinking and idea generation skills
- Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills are required.
- Experience working with an e-mail marketing platform is preferred but not required. On-the-job training will be provided for using the Paciolan/Adobe platform.
- Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.
Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Additional Information:
- Purdue’s benefits summary https://www.purdue.edu/hr/Benefits/
- Purdue will not sponsor employment authorization for this position
- A background check will be required for employment in this position
- FLSA: Exempt (Not Eligible For Overtime)
- Retirement Eligibility: Defined Contribution Waiting Period
Career Stream
Compensation Information:
Professional 1
Pay Band S060
Job Code#20003618
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
Professional 1
Pay Band S060
Job Code#20003618
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
EOE
Purdue University is an EO/EA University
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