Assistant Director of Athletic Communications and Social Media

Edtech.com's Summary

University of South Carolina is hiring an Assistant Director of Athletic Communications and Social Media. This role involves expanding awareness of the university's athletics programs to the campus and broader community, serving as the primary communications contact for several sports, creating social media content, and managing public relations efforts to support the university's mission and vision.

Highlights

Develop and execute social media and public relations strategies for assigned sports programs.
Create graphics, short form videos, and social media content; lead social media strategy department-wide.
Collaborate with video services and digital strategy teams for content production and media events.
Produce press releases, game notes, feature stories, and engaging coverage for assigned programs.
Manage Athletics Communications Office administrative duties, including hiring and supervising student workers.
Maintain seasonal and historical statistics for assigned sports and supervise statistical support at events.
Assess and utilize historical highlights for social media features.
Required: Bachelor’s degree in a related field and minimum two years experience in sports information, media relations or athletic communications; valid driver’s license and good driving record.
Preferred skills include AP style writing, NCAA rules knowledge related to communications, Adobe Creative Suite, social media platforms, video shooting/editing, and NCAA Genius statistic programs.
Salary starts at $40,000, commensurate with qualifications and experience; full benefits package including health insurance, retirement, paid leave, tuition programs, and professional development.

Assistant Director of Athletic Communications and Social Media Full Description

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Assistant Director of Athletic Communications and Social Media Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application.

USC Upstate offers a valuable benefits package including but not limited to:

Health and Life Insurance
Retirement Programs
Paid Tuition Program
Dependent Scholarships
Employee Assistance Program (EAP)
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

Posting Details

Posting Summary

Logo
Posting Number	STA00483PO26
Job Family	Athletics Administration
Job Function	Athletics Administration
USC Market Title	Athletics Administrator
Link to USC Market Title	https://uscjobs.sc.edu/titles/132064
Job Level	P2 - Professional
Business Title (Internal Title)	Assistant Director of Athletic Communications and Social Media
Campus	Upstate
Work County	Spartanburg
College/Division	USC Upstate College/Division Level
Department	UPS Athletics External Operations
State Pay Range	Unclassified
USC Market Range	B00
Anticipated Hiring Range	$40,000; Salary is commensurate with qualifications and experience.
Location of Vacancy	USC Upstate, Spartanburg, SC
Part/Full Time	Full Time
Hours per Week	37.5
Work Schedule	USC Upstate standard office hours are 8:30 a.m. – 5:00 p.m. However, this position will involve some evening, weekend, and/or traveling with the sports team.
Basis	12 months
Job Search Category	Communication Services

About USC

About University of South Carolina	From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement	The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary	Assistant Director of Athletic Communications and Social Media University of South Carolina Upstate STA00483PO26 Spartanburg, SC The Assistant Directorof Athletic Communications and Social Media, who reports to the Senior Associate AD for External Operations, will serve to expand the overall awareness of the University, athletics department, student-athletes, and coaches to the faculty/staff on-campus and in the greater community as well as support the public relations value for the university’s mission and vision. This position will serve as the primary Communications contact for three to four assigned sports with creative input across the department.
Job Related Minimum Required Education and Experience	Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials	Valid driver’s license
Preferred Qualifications	Bachelor’s degree and a minimum of two years of related experience in sports information, media relations or athletic communications. Experience as a lead communications representative for two or more programs is preferred.
Knowledge/Skills/Abilities	Good driving record and successful background check are required. Able to travel frequently with sports teams. Ability to work long hours, nights and weekends as needed. Ability to work under tight deadlines and prioritize and coordinate multiple tasks at once. Must be able to effectively communicate verbally and in writing. Utilization of AP style writing; must have excellent writing skills for the purpose of writing press releases, social media, etc. Knowledge of NCAA rules and regulations as they relate to communications and public relations. Exposure to NCAA Genius stat programs, Adobe Creative Suite, social media platforms, shooting/editing video.

Job Duties

Job Duty	Design and produce the social media and public relations strategy for the assigned programs within the athletic department. This position is expected to be embedded with assigned programs and be the authority on information about each program.
Essential Function	Yes
Percentage of Time	20

Job Duty	Create graphics and short form video for assigned sports. Provides creative leadership for social media strategy for the entire athletics department for use on the departmental website, all social media platforms, and edit game/event/interview highlight clips.
Essential Function	Yes
Percentage of Time	15

Job Duty	Work in collaboration with the Assistant AD of Video Services and Digital Strategy to set up video shoots, produce website and social media content, and coordinate team pictures and promotional media days.
Essential Function	Yes
Percentage of Time	15

Job Duty	Responsible for writing and producing press releases, game notes and game releases, feature stories, social media content, and engaging coverage for assigned USC Upstate programs.
Essential Function	Yes
Percentage of Time	15

Job Duty	Coordinate all administrative duties within the Athletics Communications Office, with responsibility for student worker hiring, supervision, task instruction, scheduling, timesheet review and approval, and related office support functions.
Essential Function	Yes
Percentage of Time	10

Job Duty	Maintain season and historical statistics for assigned sports; supervise statistical crews and other event support personnel for home games.
Essential Function	Yes
Percentage of Time	10

Job Duty	Assess and determine uses for historical highlights and milestones for use in the production of social media features.
Essential Function	Yes
Percentage of Time	10

Job Duty	Other duties as assigned by the Senior Associate AD for External Operations
Essential Function	Yes
Percentage of Time	5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive	No
Hazardous weather category	Non-Essential

Posting Detail Information

Number of Vacancies	1
Desired Start Date
Job Open Date	06/25/2026
Job Close Date
Open Until Filled	Yes
Special Instructions to Applicant	The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application. USC Upstate offers a valuable benefits package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Program Dependent Scholarships Employee Assistance Program (EAP) Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities
Quicklink for Posting	https://uscjobs.sc.edu/postings/208422
EEO Statement	The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* This University of South Carolina Upstate position is located in Spartanburg, South Carolina.

Do you wish to continue applying for this position?
- Yes
- No
* Are you willing and able to submit to a pre-employment background check that may include, but it is not limited to, criminal history, national sex offender search and motor vehicle history as a condition of hire?
- Yes
- No
* Do you have a bachelor’s degree and a minimum of two years of related experience in sports information, media relations or athletic communications?
- Yes
- No
* Do you have a valid driver's license and good driving record?
- Yes
- No

Applicant Documents

Required Documents

Cover Letter
Resume

Optional Documents

Other Supporting Documents
Writing Sample(s)/Sample Publications
List of References and Contact Information

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Original Job Description