Assistant Director of Athletics, Marketing & Engagement

Edtech.com's Summary

Princeton University is hiring an Assistant Director of Athletics, Marketing & Engagement. This role involves overseeing marketing and promotional efforts for the Athletics Department, managing digital media, coordinating with campus and community partners, and supervising marketing staff while supporting coaches, student-athletes, alumni, and fans.

Highlights

Create and execute marketing strategies for 38 varsity teams, focusing on men's basketball.
Manage digital media channels, email messaging, and digital advertising.
Supervise full-time, part-time, and student marketing staff including the Cheer coach.
Collaborate with campus groups and community partners to boost event attendance.
Oversee in-game promotions and manage promotional inventory.
Provide support to coaches, administrators, student-athletes, alumni, and fans.
Partner with corporate sponsorship entities and Athletics External Relations team.
Required skills include graphic design, multimedia storytelling, social media proficiency, and strong writing skills.
Bachelor’s degree and at least three years' experience in athletic marketing or related field required.
Salary range is $75,000 to $90,000 with benefits eligible; work includes nights and weekends.

Assistant Director of Athletics, Marketing & Engagement Full Description

Overview

Reporting to the Associate Director of Athletics for Strategic Engagement, the Assistant Director of Athletics for Marketing and Engagement will oversee the marketing and promotional efforts for the Department of Athletics while working closely with the department's Athletics External Team to serve the greater Athletics Department.

The Assistant Director of Athletics will supervise one full-time staff member, student workers and several hourly staff members that includes the Cheer coach.

Responsibilities

Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on men's basketball.
Oversight of digital media efforts, including the main social media channels, email messaging, and digital advertising.
Manage day to day work of Marketing and Engagement team members.
Partner with on-campus and community groups to partner on events and drive attendance at ticketed home contests.
Oversee in-game promotions at several sports and manage an inventory of giveaway and promotional items.
Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot)
Serve as a liaison to select campus and community partners, including the Office of the Dean of Undergraduate Students, OWNCE, etc.
Provide support for coaches, administrates, student-athletes, alumni and fans.
Provide support for coaches, administrates, student-athletes, alumni and fans.
Work with Athletics External Leadership team to create revenue generation ideas and platforms.
Work closely with Princetonâs Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
Work closely with Princeton Athleticsâ Communication Office to provide digital content for teams, alumni, fans, etc.
Work closely with Princeton Athleticsâ Broadcast & Multimedia Office to curate content for various facility in-game productions and videoboard shows.
Partner closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention.Â
Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
Oversight of the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers and Head Cheerleading Coach.
Conduct annual performance review of Coordinator, Marketing and Engagement position.
Consult with cheer coach on fan engagement.
Recruit and hire student workers for gameday events.
Adhere to NCAA and Ivy League rules and regulations.

Qualifications

Bachelorâs degree required.
Minimum of three years of experience in athletic marketing or a similar field.
Ability to represent the Department of Athletics on campus and in the local community.
Strong writing skills.
Ability to work at games and other events at nights and on weekends
Graphic design knowledge and/or multimedia storytelling and editing experience i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics

Princeton University is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's qualifications, work experience, education/training, key skills, market, collective bargaining agreements as applicable, and organizational considerations when extending an offer. The posted salary range represents the University's good faith and reasonable estimate for a full-time position; salaries for part-time positions are pro-rated accordingly.

If the salary range on the posted position shows an hourly rate, this is the baseline; the actual hourly rate may be higher, depending on the position and factors listed above.

The University also offers a comprehensive benefit program to eligible employees. Please see this link for more information.

Standard Weekly Hours

: 36.25

Work Schedule, If Other Than Standard Hours: Nights and weekends required.

Eligible for Overtime: No

Benefits Eligible: Yes

Probationary Period: 180 days

Essential Services Personnel (see policy for detail): No

Physical Capacity Exam Required: No

Valid Driverâs License Required: No

Experience Level: Associate

: #LI-SB1

Salary Range: $75,000 to $90,000

Original Job Description