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Austin Peay State University

Assistant Director of Marketing & Fan Experience

🇺🇸 Clarksville, TN

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ July 22nd, 2025

Edtech.com's Summary

Austin Peay State University is hiring an Assistant Director of Marketing & Fan Experience. The role involves coordinating and executing marketing plans to boost awareness, attendance, and revenue for all sports programs, managing digital media and creative services, and developing promotional and giveaway strategies to enhance ticket sales and fan engagement.

Highlights
  • Coordinate and execute marketing plans and initiatives for all athletic programs.
  • Manage day-to-day marketing, digital media, and creative services for the athletics department.
  • Create promotional plans and giveaway strategies to maximize ticket sales and attendance.
  • Implement in-game elements including promotions, music, entertainment, and presentations for assigned sports.
  • Market ticket packages through social media, digital marketing, and traditional media.
  • Develop television spots, radio spots, print advertisements, schedule cards, and other marketing collateral.
  • Organize campus marketing efforts targeting faculty, staff, and students.
  • Manage fan club membership drives, benefits, and events, including groups focused on children and students.
  • Coordinate partnerships with philanthropy, university groups, and vendors for athletic events, including group ticket sales and sponsorship fulfillment.
  • Oversee cheer, dance, and mascot programs, assist with game day operations for marching and pep bands.
  • Required qualifications include a Bachelor's degree and at least one year of experience in Athletics Marketing and Promotions, Digital and Social Media, and/or Game Operations.
  • Salary is competitive and based on education and experience.