University of Idaho is hiring an Assistant Director of Marketing, VandalStore Retail and E-commerce. This role leads daily marketing operations for the VandalStore, managing in-store and online marketing campaigns, promotions, and web content while collaborating with store leadership and supporting junior staff.
Highlights
Manage day-to-day marketing operations for retail and e-commerce channels of VandalStore.
Plan and execute integrated marketing campaigns, including signage, email, social media, and paid digital marketing.
Maintain and update website content with working knowledge of HTML.
Coordinate licensing and support event promotions.
Require four years of progressive marketing experience, including consumer-facing retail or e-commerce brand management.
Experience supervising or coordinating staff and partnership with cross-functional teams.
Preferred skills include Adobe Creative Suite (Illustrator, InDesign, Photoshop) and proficiency in data-driven decision making.
Compensation ranges from $34 to $36 per hour; full-time, fiscal year appointment.
Must possess a valid driver's license, be able to work nonstandard hours, and travel as needed.
Position reports to the Director of Business Development, Marketing and Communications within Auxiliary Services at the University of Idaho.
Assistant Director of Marketing, VandalStore Retail and E-commerce Full Description
Assistant Director of Marketing, VandalStore Retail and E-commerce
Division/College
Auxiliary Services
Department
Auxiliary Services
Location
Moscow
Posting Context Statement
The Assistant Director of Marketing, VandalStore Retail and E-commerce leads day-to-day marketing operations for the VandalStore, including in-store and digital commerce marketing, promotions planning, campaign execution and continuous improvement across vandalstore.com. Reporting to the Director of Business Development, Marketing and Communications for Auxiliary Services, this position works in close partnership with the VandalStore Chief Retail and Merchandising Administrator and store leadership to align marketing strategy with business priorities, product planning and the customer experience.
Position Overview
This role is designed to assume primary ownership of the VandalStore’s marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels. The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff.
Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns
Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment
Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment
Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications
Experience supervising, training or coordinating staff
Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules, links, banners and time-sensitive messaging
Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
Required Education
High School diploma or equivalent
Required Other
Possess a valid driver’s license and be able to meet policy requirements for driving university-owned vehicles
Ability to work nonstandard business hours, including weekends and holidays
Ability to travel
Additional Preferred
Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making
Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop
Strong writing and editing skills for customer-facing messaging across email, web and in-store channels
Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements.
Experience in/with:
Leading retail and e-commerce marketing with a high-volume promotions calendar
Improving digital commerce performance through testing, optimization and performance reporting
Managing paid media campaigns and budgets, including audience targeting, flighting and optimization
Website content management and campaign execution, including landing pages, promotional modules and time-sensitive updates
Partnering with buyers or merchandise teams to plan campaigns and storytelling before product arrives
Coordinating product photography or creative production for apparel and merchandise
Evaluating new marketing tools, including automation and AI-enabled workflows, to improve speed and effectiveness
Physical Requirements & Working Conditions
Ability to lift, carry and/or otherwise move up to 40 pounds occasionally
Degree Requirement
N/A: No degree requirement
Posting Information
FLSA Status
Non-Exempt
Employee Category
Classified
Pay Range
$34 - $36 per hour
Type of Appointment
Fiscal Year
FTE
1
Full Time/Part Time
Full Time
Funding
This position is contingent upon the continuation of work and/or funding.
A visa sponsorship is available for the position listed in this vacancy.
No
Posting Date
04/02/2026
Closing Date
Open Until Filled
Yes
Special Instructions to Applicants
This in-person position is based in Moscow, Idaho and not offering Visa sponsorship. In your letter of qualifications ( human-resources-letter-of-qualification-template.docx ) using details and examples, please address all of the required and preferred qualifications for this position and how your experience and skills align.
If you would like to see the full job description, please contact Christy Day at [email protected].
