Assistant Director, Sales & Marketing

🇺🇸 Bethlehem, PA 🕑 Full-Time 💰 $56K - $68K 💻 Sales 🗓️ June 8th, 2026

Eloqua Rive

Edtech.com's Summary

Lehigh University Athletics is hiring an Assistant Director, Sales & Marketing. This role involves developing and implementing strategic marketing plans to increase ticket revenue and attendance for multiple intercollegiate sports while enhancing fan engagement and managing visual design products across various media platforms.

Highlights

Lead development and execution of marketing strategies for football, wrestling, men's and women's basketball, and other ticketed sports events.
Manage graphic design and multimedia content across print, digital, email, and billboard formats to support branding and promotional efforts.
Coordinate marketing activities with Ticket Services, Sports Communications, University Communications, and community stakeholders.
Supervise recruitment, training, and management of part-time staff, interns, graduate assistants, and volunteers.
Oversee game-day entertainment and promotions, including video board coordination and spirit group activities.
Develop and implement multi-channel marketing campaigns using platforms such as Paciolan, Eloqua, and Pac Digital advertising.
Bachelor's degree in Business, Marketing, or Sports Management required; Master's preferred.
Minimum five years of experience in sales, marketing, or ticketing with demonstrated success in sports marketing or related fields.
Strong visual design aptitude and familiarity with graphic design, imaging, and digital marketing preferred.
Salary range approximately $56,030 to $68,190, dependent on experience and qualifications.