Assistant Director, Social Media Strategy & Content

🇺🇸 Normal, IL 🕑 Full-Time 💰 $44K - $45K 💻 Marketing 🗓️ August 14th, 2026

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Edtech.com's Summary

Illinois State University is hiring an Assistant Director, Social Media Strategy & Content. The role involves leading the development of the Redbirds' brand through social media, managing sports social media accounts, increasing engagement, and driving ticket sales and fan attendance through creative strategies.

Highlights

Lead social media strategy and content for Illinois State Athletics, focusing on brand development and engagement.
Manage assigned sports social media accounts showcasing student-athletes and coaches.
Develop social media calendars and establish overall brand voice for accounts.
Highly proficient in social media platforms including X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and Threads.
Skilled in Adobe Creative Suite (Lightroom, Lightroom Classic, Photoshop) and video editing tools such as CapCut.
Requires a bachelor's degree in journalism, sports communications, marketing, public relations or related field, with 2 years of professional experience in athletic communications or social media content creation.
Preferred qualification: Master's degree.
Salary range from $43,900 to $45,000 annually.
Work hours core 8am to 4:30pm Monday through Friday with frequent weekend and night availability.
Position supports the Intercollegiate Athletics department within the Presidential division.