Assistant/Associate Vice President for Reputation Strategy

🇺🇸 Tuscaloosa, Alabama 🕑 Full-Time 💰 TBD 💻 Communications 🗓️ September 20th, 2026

Communications

Edtech.com's Summary

University of Alabama is hiring a Assistant/Associate Vice President for Reputation Strategy to protect, strengthen, and advance the institution's image and reputation. The role provides strategic oversight of issues management, crisis communications, and reputational risk while shaping narratives that support institutional priorities. It also partners closely with the Vice President for Strategic Communications and executive leadership to guide decision-making in high-stakes situations.

Highlights

Provides strategic oversight of issues management, crisis communications, and reputational risk
Shapes narratives that support institutional priorities, values, and long-term strategy
Partners with the Vice President for Strategic Communications and executive leadership on high-stakes decisions
Reports to the Vice President for Strategic Communications, with regular interaction with the president, legal, government relations, and system leadership
Supervises the public relations strategist for issues management and the communications specialist for open records
Requires a bachelor's degree and 15 years of senior-level strategic communications experience, or a master's degree and 13 years
Calls for experience advising executive leadership in high-pressure, high-visibility situations
Leads cross-functional teams and manages confidential matters with sound judgment and discretion
Prefers experience in higher education, healthcare, government, or another highly regulated environment
Values deep familiarity with media relations, public affairs, and stakeholder engagement in crisis contexts