Edtech.com's Summary

EAB is hiring an Associate Director, B2B Product Marketing (CRM Solutions) to lead product marketing for its higher education CRM, Navigate360, focusing on Recruitment, Advancement, and Career Success capabilities. The role involves developing marketing strategies, creating persona-driven content to support the sales funnel, driving innovation, and collaborating with sales and cross-functional teams to enhance brand awareness, demand generation, and sales support.

Highlights

Develop and execute marketing plans grounded in B2B buyer behavior to drive sales and renewals
Create diverse content including blog posts, case studies, webinars, and sales collateral tailored to multiple audiences and media
Apply SEO and content performance best practices to ensure digital visibility
Propose and test innovative marketing channels, deliverables, and formats
Collaborate closely with sales leaders, creative services, product management, research, and events teams
Required skills: proficiency with Microsoft PowerPoint and Word, excellent written and graphical communication skills, strong project management
Basic qualifications: Bachelor's degree, 5-6+ years in B2B product marketing, content strategy, or digital marketing
Willingness to travel twice annually to Richmond, VA, or Washington, D.C. offices
Compensation range: $65,000 - $100,000 base salary plus discretionary bonus potential
Benefits include medical, dental, vision, 20+ PTO days, 401(k) matching, wellness programs, parental leave, and more

Associate Director, B2B Product Marketing (CRM Solutions) Full Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Associate Director, B2B Product Marketing (CRM Solutions)

Do you…

…Have a passion for innovative ideas and the power of insight?

…Possess the spirit and drive of an entrepreneur?

…Want to create compelling, persuasive content and drive marketing strategy?

…Care deeply about improving higher education?

EAB is looking for a talented, driven, and entrepreneurial marketer to join the team and lead Product Marketing for EAB’s higher education CRM, Navigate360, with a focus on its new Recruitment, Advancement, and Career Success capabilities.

The Product Marketing team develops content and strategies to increase brand awareness, improve competitive positioning, generate demand, support sales, and drive utilization for EAB technology and services. This includes developing thought leadership content such as blog posts, insight papers, and infographics; content for webinars and conference presentations; and sales enablement collateral such as pitch decks, product one-pagers, case studies, and more.

In addition to a passion for persuasive writing, a love for big ideas, and a graphical eye, in order to be successful in the role, one must have excellent collaboration and project management skills.

If you are an innovative marketer, a content enthusiast, and a team player who thrives in a cross-functional, entrepreneurial environment, then this may be the perfect job for you!

This position is open to hires in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental U.S.

Primary Responsibilities:

Shaping Marketing Strategy
- Inflects sales and renewals by developing compelling marketing plans grounded in an understanding of B2B buyer behavior
- Develops high-quality, differentiating content that helps EAB sustain and improve its position in a competitive higher education technology market
- Selects optimal channels, formats, and messages to generate awareness and leads, acquire visits, and convert pipeline
- Prioritizes project queue to maximize impact on sales funnel and new business
Creating Content
- Writes, produces, and edits effective persona-driven content to support the entire funnel, which could include blog posts, case studies, conference presentations, insight papers, webinars, infographics, video testimonials, executive briefings, reference webinars, visit decks, scripts, competitive positioning pieces, brochures, executive summaries, website content, nurturing assets, urgency documents, and other collateral
- Develops and maintains a content calendar based on external research and interviews with internal stakeholders
- Translates technical product features into compelling value propositions tailored to leadership and technical audiences; adapts style, tone, and word choice to various media
- Proactively applies SEO and content performance best practices to ensure visibility and relevance in competitive digital environments
- Achieves high standards of quality, productivity, and timeliness
Driving Innovation
- Proposes and tests new channels, deliverables, formats, and ideas
- Actively contributes to the evolution of the firm’s Product Marketing function, sharing insights and best practices to enhance overall performance and campaign ROI
Collaborating across teams
- Aligns with sales team leaders to ensure cohesive GTM execution, prioritize initiatives, and develop and finalize deliverables
- Collaborates with other groups within marketing and across the firm, such as creative services, partner success, product management, research, and events

Basic Qualifications:

Bachelor’s degree
5-6+ years professional experience in B2B product marketing, content strategy, research, or digital marketing
Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences
Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
Intellectually curious, quick study, creative, attentive to detail, self-motivated
Proficient with Microsoft PowerPoint and Word
Willingness to travel to a Richmond and/or D.C. office twice annually to meet with team members

Ideal Qualifications:

Master’s degree in marketing or business
Experience bringing new product features to market in highly competitive environments
Knowledge of or experience working in the U.S. higher education industry
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $65,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Original Job Description