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University of North Carolina - Charlotte

Associate Director for HRL Content Operations

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $70K - $75K 💻 Other 🗓️ July 7th, 2026

Edtech.com's Summary

UNC Charlotte is hiring an Associate Director for HRL Content Operations. This role leads and coordinates content strategy and marketing campaigns across multiple media platforms to support Housing and Residence Life operations and student success. The position manages communications, including crisis messaging, and builds collaborative relationships with campus partners to effectively promote HRL services and events.

Highlights
  • Lead the development and execution of HRL content strategy aligned with university priorities.
  • Plan and coordinate marketing campaigns across print, digital, social media, and video platforms.
  • Serve as primary lead for HRL communications, including crisis and emergency messaging.
  • Develop, write, and edit content adhering to AP style and university branding.
  • Manage multiple projects, timelines, deliverables, and content calendars.
  • Coordinate design, production of promotional materials, and vendor collaborations.
  • Maintain web content and lead social media strategy on platforms such as Instagram, Facebook, and YouTube.
  • Oversee photography and videography efforts including scripting and storyboarding.
  • Build collaborative relationships with University Communications, Student Affairs Marketing, and campus partners.
  • Minimum qualifications include a bachelor's degree or equivalent and five years of progressive experience with Adobe Creative Suite proficiency; preferred qualifications include a master's degree and experience in higher education communications.
  • Salary range is $70,000 to $75,000 annually.