Associate Director, Marketing and Communications, Enrollment Management

🇺🇸 Kent, Ohio 🕑 Full-Time 💰 $68K - $76K 💻 Marketing 🗓️ September 2nd, 2026

CRM Higher Ed Marketing

Edtech.com's Summary

Kent State University is hiring an Associate Director, Marketing and Communications, Enrollment Management. The associate director builds integrated communications plans and digital campaigns inside the Enrollment Management CRM to recruit and engage prospective students and families. Reporting to the Director of Marketing and Communications, the role also supervises staff and coordinates with campus partners to keep recruitment messaging timely and consistent.

Highlights

Create and oversee integrated communications plans for every target population inside the Enrollment Management CRM.
Build and monitor automated and ad-hoc digital recruitment campaigns.
Advise Enrollment Management leadership on strengthening marketing plans using CRM performance data.
Coordinate with college and campus partners to align communications with enrollment goals.
Train CRM users across campus and academic departments to strengthen collaboration.
Produce multichannel content spanning email, print, SMS, web, video, and social media.
Supervise unclassified and classified staff within the marketing and communications team.
Bachelor's degree in marketing, communications, or a related field plus four years of relevant experience.
Salary range $67,706-$76,140 per year.