iMentor
Associate Director of Social Media & Digital Engagement
🇺🇸 Hybrid - New York, NY
🕑 Full-Time
💰 $73K - $77K
💻 Communications
🗓️ June 2nd, 2025
Canva
Edtech.com's Summary
iMentor is hiring an Associate Director of Social Media & Digital Engagement. The role involves implementing a comprehensive social media strategy, creating tailored content, managing social media channels, and developing digital campaigns to enhance iMentor’s brand presence. The candidate will collaborate with colleagues to balance internal priorities and ensure a proactive and strategic communication approach.
Highlights
Highlights
- Develop and execute a social media strategy to enhance the national brand presence.
- Create engaging content specific to different audiences and platforms.
- Manage social media channels including Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Implement paid media campaigns on platforms like Instagram and LinkedIn.
- Leverage social media monitoring tools such as Sprout Social for performance assessment.
- Proficiency in Canva, basic graphic design, and Photoshop required; Adobe Illustrator or InDesign preferred.
- Salary range: $73,000 - $76,500 annually.
- Requires a Bachelor's degree and at least 3 years of relevant experience.
- Must exhibit alignment with iMentor's values and demonstrate exceptional writing and storytelling skills.
Associate Director of Social Media & Digital Engagement Full Description
iMentor is seeking an Associate Director of Social Media and Digital Engagement to implement a comprehensive social media strategy for iMentor. Reporting to the Managing Director of Marketing and Communications, this individual will create and refine content, populate and manage iMentor’s social media calendar and day-to-day social posting. The AD will collaborate closely with colleagues across verticals to manage a submissions process and balance multiple internal priorities through proactive communication. The ideal candidate will have a deep understanding of social media content development and strategy. This person will also be an exceptional writer and project manager, equal parts creative and strategic, with at least three years of experience creating social media and email content on behalf of a brand, organization, or issue.
Responsibilities
- Develop and execute a social media strategy to elevate iMentor’s national brand presence that augments iMentor’s national Communications platform to recruit more mentors, raise more money, and attract more partners.
- As part of the social media strategy, produce high-quality content that is audience and platform-specific.
- Lead the creation and curation of engaging content that elevates mentor/mentee stories, program impact, and advocacy initiatives.
- Develop detailed content plans and schedules and communicate these plans; Build consensus to establish social media deliverables and deadlines for colleagues.
- Manage communication and engagement on iMentor’s social media channels: Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Design and execute digital campaigns to support fundraising, mentor recruitment, awareness efforts, and partnership initiatives.
- Monitor social and digital trends and leverage best practices to enhance audience reach, engagement, and conversion
- Implement iMentor’s paid media campaigns (Instagram/LinkedIn ads, etc.) to support mentor recruitment and boost engagement with different audiences.
- Manage external agency and/or consultant as needed.
- Assess analytics to evaluate effectiveness and adjust strategy to optimize iMentor’s social media presence; Produce and share monthly reports with a focus on key learnings and trends with colleagues to advance a data-driven social strategy.
- Uphold iMentor’s external voice through strong written messaging; Ensure quality control by maintaining a consistent brand voice.
- Monitor feeds for community management and keep abreast of news cycle within the education and post-secondary fields for relevant current events to leverage, building iMentor’s external voice.
- Support with email marketing campaigns for target audiences for mentor recruitment and brand stewardship/awareness.
- Draw upon colleagues’ interests and talents and build relationships to generate a pipeline of diverse contributor content.
- Provide strategic insights, best practices, and guidance to teams, informing new content and approaches to campaigns that leverage social media to connect with audiences.
- Support iMentor organization-wide initiatives, requiring attendance at evening and/or weekend events for content collection as needed
Qualifications
- At least 3 years’ experience creating social media and email on behalf of a brand, organization or issue, including managing paid social campaigns from start to finish
- Demonstrated success establishing a credible, appropriate, and interesting “voice” and “point of view” on complex topics
- Technologically savvy, an “early adopter”
- Comfortable using both the most common social media platforms as well as emerging platforms
- Experience with social media monitoring tools for performance (Sprout Social, etc.)
- Exceptional writing, editing, and storytelling skills tailored for digital platforms
- Proficiency with Canva and in basic graphic design and Photoshop required. Adobe Illustrator or InDesign preferred.
- Knowledge about creating and editing Instagram reels in-app or on secondary platforms such as CapCut or iMovie a plus
- Keen cultural attunement to communicate the work of our organization, challenges and success of our students with respect, inclusiveness and strengths-based perspective
- Strategic thinker who can see the big picture and develop specific tactics and strategies to achieve long-term results
- Strong project manager; able to execute on a strategy with great attention to timelines and detail
- Loves educating others about social media and how to use it well; a patient teacher who can explain social strategy to even the least savvy consumers
- Demonstrated alignment with iMentor's values
- Bachelor’s degree required
- Employment is contingent upon the completion of a satisfactory fingerprinting and criminal background check, conducted by the Division of Human Resources at the New York City Department of Education
Compensation & Benefits
- Salary $73,000 - $76,500 annually commensurate with experience.
- Up to 100% employer funded comprehensive medical and dental coverage
- 18 days paid annual vacation (increasing annually to 21, 23, 25), 13 paid holidays + your birthday + one floating holiday, iMentor closed between Christmas and New Year’s Day, plus 6-7 sick days annually 401K match up to 4%
- Flexible Home/Office/School working arrangement
- Pre-tax commuter benefits
- Dependent care and health care flexible spending plans
- 1 hour of wellness time off per week for wellness activities of your choosing
- Flexible personnel wellness budget for reimbursements or marketplace purchases
- Every staff member is eligible for organization-sponsored professional development annually
- 9 weeks of paid parental leave
