Associate Director of Social Media Strategy

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $38K - $52K 💻 Marketing 🗓️ April 14th, 2026

Edtech.com's Summary

UNC Charlotte is hiring an Associate Director of Social Media Strategy to develop and oversee social media channels for Charlotte's 19 Division I athletics teams and main athletics brand. The role involves creating, implementing, and monitoring integrated marketing campaigns to elevate the athletics brand, enhance recruiting, and increase fan engagement while collaborating with various marketing and creative teams.

Highlights

Develop and maintain social media strategy for 19 Division I athletics teams and main Charlotte 49ers channels
Create, implement, and monitor strategic marketing campaigns via social media
Collaborate with Assistant Director of Marketing, Director of Creative Video, and Creative Services Director
Work schedule: Monday to Friday, 8:00 am – 5:00 pm, with occasional evenings and weekends
Required knowledge of social media platforms and content creation
Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferred
Bachelor’s degree in related discipline or equivalent combination of education and experience required
Salary range: $37,978 - $52,220, with anticipated hiring range $37,978 - $47,473
Position classified as Public Communications Specialist (NC10); non-exempt status
Adherence to NCAA compliance, conference affiliation, and university policies required