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University of North Carolina - Charlotte

Associate Director of Social Media Strategy

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $38K - $52K 💻 Marketing 🗓️ April 14th, 2026

Edtech.com's Summary

UNC Charlotte is hiring an Associate Director of Social Media Strategy to develop and oversee social media channels for Charlotte's 19 Division I athletics teams and main athletics brand. The role involves creating, implementing, and monitoring integrated marketing campaigns to elevate the athletics brand, enhance recruiting, and increase fan engagement while collaborating with various marketing and creative teams.

Highlights
  • Develop and maintain social media strategy for 19 Division I athletics teams and main Charlotte 49ers channels
  • Create, implement, and monitor strategic marketing campaigns via social media
  • Collaborate with Assistant Director of Marketing, Director of Creative Video, and Creative Services Director
  • Work schedule: Monday to Friday, 8:00 am – 5:00 pm, with occasional evenings and weekends
  • Required knowledge of social media platforms and content creation
  • Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferred
  • Bachelor’s degree in related discipline or equivalent combination of education and experience required
  • Salary range: $37,978 - $52,220, with anticipated hiring range $37,978 - $47,473
  • Position classified as Public Communications Specialist (NC10); non-exempt status
  • Adherence to NCAA compliance, conference affiliation, and university policies required