Associate Director of Social Media Strategy

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $38K - $52K 💻 Marketing 🗓️ April 11th, 2026

Edtech.com's Summary

UNC Charlotte is hiring an Associate Director of Social Media Strategy. This role involves developing and managing social media strategies and campaigns to promote Charlotte's Athletics brand, working collaboratively with marketing and creative teams to enhance recruiting, fan engagement, and elevate the Niner brand across all social media channels.

Highlights

Develop, oversee, and maintain social media channels for 19 Division I athletics teams and main Charlotte 49ers channels.
Create, implement, and monitor strategic marketing campaigns on social media to boost Athletics brand awareness.
Collaborate with Assistant Director of Marketing, Creative Video Director, and Creative Services Director on content production.
Adhere to NCAA compliance regulations and university standards.
Proficient use of social media platforms and content creation skills required.
Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) necessary.
Bachelor’s degree in a related discipline or equivalent combination of education and experience required.
Full-time, permanent position with 40 hours per week, including occasional evenings and weekends.
Salary range is $37,978 to $52,220, with the anticipated hiring range between $37,978 and $47,473.
Position resides within the Athletics Division, specifically the Athletics Admin/Support department.