EAB
Associate Director, Sales Enablement, Audience Generation
🇺🇸 Remote - US
🕑 Full-Time
💰 $65K - $100K
💻 Sales
🗓️ June 24th, 2025
Edtech.com's Summary
EAB is hiring an Associate Director, Sales Enablement, Audience Generation. The role involves creating and managing partner-facing sales collateral, developing and maintaining a content library, and training users on content resources. The Associate Director collaborates with marketing and product teams to support the Enroll360 business and ensures sales teams have timely access to effective sales materials.
Highlights
- Create and manage Enroll360 sales and renewal collateral at scale.
- Develop, optimize, and maintain sales and marketing content such as playbooks, presentations, case studies, and whitepapers.
- Conduct internal interviews and gather feedback to refine content and enablement programs.
- Ensure Sales and Success teams access the right content through effective management and enablement tools.
- Collaborate with Sales and Marketing to develop and execute sales enablement strategies.
- Provide training on content library and associated resources as needed.
- Required qualifications include a bachelor’s degree, 5+ years relevant experience, strong writing and storytelling skills, project management ability, and experience in higher education marketing, enrollment management, long-form writing, research, or training.
- Preferred qualifications include solution-focused problem solving, client consultative experience, and a commitment to a culture of fairness and belonging aligned with EAB’s mission.
- Compensation ranges from $65,000 to $100,000 base salary, plus eligibility for discretionary bonus or incentives.
- Comprehensive benefits package offered including medical, dental, vision, PTO, retirement plan with company match, wellness programs, parental leave, and more.
Associate Director, Sales Enablement, Audience Generation Full Description
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
The Role in Brief:
Associate Director, Sales Enablement, Audience Generation
The Associate Director, Sales Enablement is responsible for creating and managing Enroll360 partner-facing collateral. This role utilizes thought leadership, EAB insights, industry and marketing trends, and internal interviews to diagnose and deliver upon content needs. This includes overseeing a content library for ongoing use, as well as creating bespoke, partner-specific material as needed. The Associate Director, Sales Enablement is also responsible for training users on content and resources created as required.
This hire may be based in Richmond, VA, Washington, D.C.; this position is also open to remote employment within the continental United States.
Primary Responsibilities:
- Generate sales and renewal collateral, at scale, to support the Enroll360 business
- Collaborate closely with Marketing and Product teams to develop, manage, and optimize sales and marketing content, including sales playbooks, presentations, case studies, and whitepapers
- Maintain content library inclusive of, but not limited to case studies, plug-in slides, and talk tracks
- Conduct internal interviews to understand content needs from all stakeholders; gather and analyze feedback from sales and marketing teams to refine enablement programs and content effectiveness
- Ensure Sales and Success teams have access to the right content at the right times through effective content management strategies and enablement tools
- Work with Sales and Marketing to help develop and execute a sales enablement strategy that strengthens alignment across relevant teams
- Conduct as needed training on content library and related resources
Basic Qualifications:
- Bachelor’s degree in relevant field
- 5+ years of relevant working experience
- Demonstrated outstanding writing and storytelling skills
- Experience working in a team environment, as well as independently and autonomously
- Proven ability to communicate effectively with a variety of stakeholders in oral and written formats
- Demonstrated experience in managing projects and meeting deadlines
- Experience with at least two of the following:
- Higher education marketing, enrollment management, and/or admissions
- Long-form writing for an external audience (may include white papers, reports, blogs, or other publications)
- Conducting internal and ongoing research
- Training internal stakeholders
Ideal Qualifications:
- Experience with solution-focused problem solving and thinking through problems creatively
- Experience working with clients in a consultative role
- Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $65,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
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