Edtech.com's Summary

Risepoint is hiring an Associate Field Marketing Specialist to market the University of Texas at Arlington's online advanced healthcare degree programs to prospective students. The associate organizes and facilitates recruiting events and information sessions to hit monthly lead goals, and meets healthcare leaders to open doors for new recruitment sessions. Conference attendance, social media promotion where the university permits, and territory development round out the work.

Highlights

Organize and facilitate recruiting events and information sessions to reach monthly lead goals
Develop and manage a territory to build brand awareness and interest across the state
Meet healthcare leaders in Southeast Texas to form partnerships and gain access for recruitment sessions
Attend regional and state conferences to network with decision makers and generate leads
Roll out marketing campaigns and use social media, where the university permits, to promote programs and events
Track regional and national program and workforce trends and share them with stakeholders
Bachelor's degree with 1-2 years in sales or a related field with transferable skills
Familiarity with CRM tools such as Salesforce and basic reporting skills are a plus
Part-time position requiring at least 75% domestic travel
Measured on leads, events, and partnerships with employers

Associate Field Marketing Specialist Full Description

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university's long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

The Impact You Will Make

As a Field Marketing Associate at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations. As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that open access to new audiences.

This part-time opportunity will represent the University of Texas at Arlington in San Antionio/Austin (Southeast Texas) while putting on and attending events to discuss online healthcare degree programs with prospective students throughout the state. We are looking for an experienced sales or healthcare professional who is passionate about higher education and understands the value of advanced degree programs. This is a remote position that requires at least 75% of domestic travel.

How You Will Bring Our Mission to Life

What You Will Do

Market online advanced degree programs offered by University of Texas at Arlington for healthcare.
Successfully develop and manage a territory to increase brand awareness and interest throughout the state.
Achieve monthly lead goals by organizing and facilitating recruiting events and information sessions.
Attend regional and potential state conferences to network with high level decision makers, generate leads, and establish relationships for future recruiting events.
Meet with healthcare leaders throughout Southeast Texas to establish new partnerships and gain access for recruitment sessions across healthcare.
Introduce and leverage marketing campaigns while establishing new partnerships to expand the territory.
Utilize social media tools (if university permits) to promote the university's program offerings as well as event details.
Expand knowledge of regional and national programmatic and workforce trends and effectively communicate these insights to internal and external stakeholders.
Attend relevant conferences and educational events to promote and share program information.
Meet monthly lead goals as determined by management.

What Success Looks Like

Ability to effectively engage with healthcare professionals to discuss furthering their education
Supporting monthly B2B sessions
Supporting live events by coordinating with territory reps and managers for key contributions regarding preparation and attendance at events.
Support territory management and support acquiring new employer accounts to gain access to in person sessions

How Impact Will be Measured

Leads
Events
Partnerships with employers

What You'll Bring to the Team

Experience That Matters Most

A bachelor's degree with 1-2 years of experience in a sales environment or a related field with transferable skills relevant to the role.
Operational Excellence: highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry.
Results oriented professional with consistent, strong verbal and written communication skills.
Ability to successfully manage a large geographic area.
Ability to effectively engage with nurses, healthcare workers, and undergrad students to discuss the advantages of furthering their education

Experience That's Great to Have

Basic reporting and data organization skills
Familiarity with CRM tools such as Salesforce
Experience with brand promotion and lead generation activities
Bachelor's degree is preferred

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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Associate Field Marketing Specialist

Edtech.com's Summary

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