Edtech.com's Summary

Arizona State University is hiring an Associate UX Content Strategist. The role involves creating, editing, and optimizing digital content for ASU Online and other products while supporting AI-driven content strategy and content governance. The position requires collaboration with cross-functional teams to enhance user experience, content quality, and digital engagement to support student access to higher education.

Highlights

Create, edit, and optimize digital content including program pages, blogs, landing pages, and email campaigns for ASU Online.
Support content strategy execution for marketing campaigns, undergraduate applications, and partnership projects.
Ensure content meets brand voice, tone, accessibility, and style standards with quality editing.
Collaborate with UX designers, product managers, SEO strategists, developers, and marketing teams to align content with user journey and business goals.
Use UX research, SEO insights, and data to drive content improvements for quality, accessibility, and usability.
Maintain content systems such as content libraries, Guru knowledge base, and ASU Online CMS (Drupal).
Assist with A/B testing, message testing, and content experiments to optimize student engagement.
Support testing and maintenance of custom AI content tools including prompt libraries and templates.
Required qualifications include a bachelor’s degree or higher, strong writing and editing skills, knowledge of UX principles, accessibility, SEO, and familiarity with Drupal, Figma, Jira, and collaboration tools like Slack and FigJam.
Compensation ranges from $71,500 to $72,000 annually depending on experience, with benefits including healthcare, retirement, tuition reduction, and flexible work options at ASU’s SkySong Innovation Center.

Associate UX Content Strategist Full Description

Job Profile:IT Project Specialist 2

Job Family:IT Project Management

Time Type:Full time

Max Pay - Depends on experience:$82,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job profile Summary:
Works closely and collaboratively with project managers and product managers to assist with routine tactical tasks for project/product execution; develops and maintains relationships with the project/product team members; is committed to project/product success.

Job Description:

Are you curious about how content strategy and AI can shape better digital experiences? Do you thrive in creative, collaborative environments and love learning new skills? Then keep reading below for this exciting Associate UX Content Strategist opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We're seeking a curious, passionate and adaptable Associate UX Content Strategist to join the Strategic Communications and Content Operations team. You'll support the AI Content Strategy part of the team by creating, editing and maintaining digital content across ASU Online and other products. At the same time, you'll be learning content strategy, systems thinking, content governance and AI-driven approaches to content creation and management.

This role is ideal for a strong writer who is ready to expand knowledge and experience in strategy and innovation. You'll have the opportunity to grow your skills in a variety of work across the AI Content Strategy team while contributing to digital experiences that make a meaningful impact in helping students access higher education.

Essential Duties:

Create, edit and optimize content across ASU Online's website and digital experiences, including program pages, blogs, landing pages and email campaigns.
Support content strategy and execution for marketing campaigns, the ASU undergraduate application, and partnership projects.
Edit content for quality and consistency, ensuring every piece meets brand, voice, tone, accessibility and style standards.
Partner with UX designers, product managers, SEO strategists, developers, campaign managers and other cross-functional roles to create content that supports the user journey, strengthens the brand and aligns with business goals.
Use UX research, SEO insights and other data to identify and implement content improvements that enhance content quality, performance, accessibility and usability.
Assist with maintaining content systems, including content libraries, the Guru knowledge base and the ASU Online CMS (Drupal).
Assist with A/B testing, message testing and content experiments to identify what content most effectively engages students and improves performance.
Collaborate with teammates to keep content documentation up to date, including style guides, messaging frameworks and process documents.
Participate in developing, maintaining and optimizing governance workflows and content processes.
Stay current on content and UX best practices and help champion clear, strategic, brand-aligned and user-centered content across projects.
Support the testing and maintenance of custom AI content tools, including related prompt libraries, templates and documentation.
Learn and apply new approaches in content strategy, AI and other emerging technologies to help create more efficient and personalized content experiences for students while maintaining quality and brand standards.
Assume additional duties or projects as assigned.

Desired Qualifications:

Bachelor's degree or higher in a related field.
Demonstrated excellent writing and editing skills, including the ability to simplify complex information and create clear, engaging content for diverse audiences.
Evidence of basic understanding of UX principles, accessibility and SEO best practices.
Demonstrated strong interest in content strategy, user experience, content systems and emerging technologies, such as AI.
Proven ability to collaborate effectively with cross-functional partners, including design, product, SEO and marketing teams.
Demonstrated strategic mindset with curiosity about using research, data and testing to improve content performance.
Evidence of familiarity with content management systems (Drupal preferred), design tools (Figma preferred), project management software (Jira preferred) and collaboration tools (FigJam, Coda, Slack, etc.)
Demonstrated curiosity and willingness to learn new technologies, tools and skills, including AI-assisted methods for content creation and optimization.
Demonstrated collaborative and proactive abilities, with strong communication skills and a growth mindset.
Demonstrated strong organizational skills and the ability to balance multiple priorities in a fast-paced, dynamic environment.
Demonstrated enthusiasm for higher education and a deep commitment to ASU's Charter and mission to expand access and student success.

NOTE: Please answer the following questions in your cover letter to help us understand your fit for the role:

Describe a project where you wrote or optimized content that helped an audience better understand a complex topic or take an action. What was your approach?
Tell us about a project where you worked with teammates from different disciplines (design, development, product, marketing, etc). How did you collaborate to solve a problem or improve a digital experience?
What excites you most about how AI and technology are shaping the future of content strategy?

Salary & Benefits:

$71,500 - $72,000 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

Healthcare
Financial Security
Retirement
Family Resources
Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

EdPlus at ASU

Driving Requirement:Driving is not required for this position.

Location:Off-Campus: Scottsdale

Funding:No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$15335.htmld

To be considered, your application must include all of the following attachments:

Cover letter
Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

Need help finding the right job?

We can recommend jobs specifically for you! Create a custom Job Alert by selecting criteria that suit your career interests.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Original Job Description