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Houston City College
Associate Vice Chancellor, Communications and Marketing
Edtech.com's Summary
Houston City College is hiring an Associate Vice Chancellor, Communications and Marketing to lead communications, marketing, and community engagement across the HCC system. The executive role protects the college's reputation, oversees brand and campus communications, and directs HCC Media, including a television station with production capacity.
Highlights
- Provide strategic leadership for system-wide communications, marketing, and community engagement, including brand, graphic standards, advertising, media placement, news releases, annual reports, websites, newsletters, and social media.
- Manage the college's reputation and crisis communications, and oversee campus communications so messaging stays aligned across the district.
- Create and deploy a marketing and community engagement strategy reaching media, political and community leaders, prospective and current students, alumni, parents, donors, and partners.
- Lead the staff responsible for brand management, market research, creative services, media and content strategy, event support, and community outreach.
- Direct operations for HCC Media, including a television station, and build a shared creative services model that supports departments and campuses.
- Develop strategic partnerships and sponsorships in the communities the college serves, and support philanthropic communications with the HCC Foundation.
- Oversee budgeting, planning, and staff development, and work with college presidents and executives to improve internal and external communication.
- Requires a bachelor's degree in marketing, advertising, public relations, communications, or a related field, with a master's degree preferred.
- Requires eight years of related experience, including five years of strong leadership, and experience with elected officials, opinion leaders, and the business community is highly preferred.
- Needs proficiency in MS Office, information management systems, and budget management, and a valid Texas driver license.
Associate Vice Chancellor, Communications and Marketing Full Description
Houston, Texas, 3100 Main. Executives. Job ID 26002XG.
Job Summary
Provides innovative strategic leadership for the HCC System Communications, Marketing and Community Engagement activities as well as other matters impacting the reputation of the College, and managing crisis communications, if necessary. Oversee and is responsible for all communications, marketing, and engagement efforts throughout the HCC System, including but not limited to the College's brand, graphic standards, advertising, media placement, news releases and conferences, annual reports, websites, newsletters, and social media. Manage the reputation of the College as well as provide oversight to the communications of each of the campuses to ensure alignment across the district. Directs operations for HCC Media including a television station with production capacity. The position works closely with the Public Information Office and with College leadership across multiple disciplines to support the College's communications goals. Exceptional leadership, and relationship building, internally and externally, with colleagues, partners, stakeholders, and staff are key talent requirements. Liaison with key leaders in the community as well as influencers in businesses the College supports. A solid understanding of communications and marketing along with assertiveness in presenting and selling ideas, combined with a mature sensitivity to the values and expectations of others is required.
Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan - Embracing Houston's Future - with college strategic priorities as measurable manifestations of our shared Mission, Vision, and Values.
Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.
Manages Talent Engagement activities for direct reports in regards to recruiting and selection, hiring and termination, training, development, mentoring, counseling, and performance evaluations.
Essential Functions
- Oversee the day-to-day operations including budgeting, planning, staff development, management, and other activities.
- Oversee development of HCC collateral and print communications including the annual report, marketing, collateral materials, admissions materials, and electronic communication including the HCC's website and new media.
- Create and effectively deploy a marketing and community engagement strategy that will allow HCC to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, community leaders, prospective students, current students, alumni, parents, strategic partners, friends/donors, faculty, staff, vendors, the Houston community, and key constituents across the region, nationally, and internationally.
- Develop and executes a cohesive communications and outreach strategy to include branding along with leading a staff responsible for brand management, marketing, market research, creative services, communications, media and content strategy, event support, and community outreach.
- Provide demonstrated, on-going expertise in understanding and reaching the community with effective messaging and outreach.
- Develop innovative and high-impact strategies to market HCC including broadcast, content creation, print, web and social media, message development and advertising.
- Build capacity for and direct creative services as a highly creative, brand-centric, shared service model focused on providing graphics and design support across departments and campuses.
- Identify, develop, and manage strategic partnerships and sponsorships in both the broader and more local communities the college serves to enhance the regard of the College.
- Support College's philanthropic communications efforts in concert with the HCC Foundation, leveraging creative services as well as community relationships and partnerships.
- Collaborate with College Presidents, key Executives and Divisions, to improve internal and external communication
- Perform other duties, tasks and assignments as required.
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Advertising, Public Relations, communications or a related field required; Master's degree preferred
- 8 years of related experience with demonstrated leadership in Marketing, Public Relations, Communications, Community Outreach/Relations, and other similar fields to include 5 years strong leadership required
- Experience working with elected officials, opinion leaders, external constituents, internal constituents, and the business community is highly preferred
Licensing & Certification
- Valid Texas Driver License
Special Skills
- MS Office Programs
- Information Management Systems
- Budget Management
Competencies
- Acting as a Champion for Change
- Thinking like an Entrepreneur
- Driving for Results
- Leveraging Opportunities
- Setting a Strategic Vision
- Attracting & Developing Talent
- Inspiring & Motivating Others
- Acting Strategically
- Demonstrating Beliefs & Principals
- Managing Resources
Working Conditions
General Office. Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner. Must access, input and retrieve information from technology devices; communicate with others to accomplish job requirements. May be required to work after hours to include weekends and holidays.
SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code 51.215
Houston City College does not discriminate on the bases of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual orientation or veteran's status.
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