Automation Manager

🇺🇸 Remote - US

🕑 Full-Time


💻 Marketing

🗓️ August 23rd, 2023

OPM Higher Ed Salesforce
Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
The Automation Manager will join the Digital Marketing Student Experience Team to strategize, build, and optimize automation campaigns in partnership with cross-functional teams. These automations will be focused on engaging the students we serve through rich, relevant content that creates a rewarding and exceptional experience across the student journey from inquiry to graduation.
 Responsibilities Include: 
  • Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
  • Identify both front-end and back-end opportunities to enhance the automation development and performance
  • Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
  • Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
  • Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
  • Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
  • Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
  • Coordinate with Business Technology team on Salesforce automation releases

 Requirements Include: 
  • BS in Marketing or Business Administration or Analytics
  • 5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
  • 1-2 years’ experience with Salesforce automation (Flow Builder, Custom Objects, Formulas, Data Modeling, Data Management, and Reporting) and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy.
  • 2+ years’ Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
  • Proven automation audience segmentation and A/B and/or multivariate testing experience
  • Experience in defining customer need states and articulating into unique target customer segments
  • Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
  • Automation experience querying, extracting, and analyzing large data sets
  • Excellent interpersonal skills and the ability to work effectively with people at all levels
  • Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
  • Self-starter, self-motivated and a team player
  • Highly organized with great attention to detail

Academic Partnerships offers the following comprehensive benefits:
  • PTO – accumulated from day one 
  • 11 designated holidays 
  • Medical – four options (including PPO and HDP) 
  • Dental 
  • Vision 
  • Life & Disability (company paid) 
  • Flexible Spending Account & Health Savings Account (company contribution to HSA) 
  • Retirement plan with company match 
  • Maternity / Paternity / Parental Leave (company paid) 
  • Volunteer Time Off 

Supplemental Benefits:
  • Wellness program 
  • Alternative medicine options 
  • Pet discounts 
  • Accident, Critical Illness and Hospital Indemnity 

Personal and Professional Development:
  • Continuous Professional and Leadership Development Programs 
  • Tuition Reimbursement for employees and their dependents 

Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.