AVP, Marketing and Brand

AVP, Marketing and Brand

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 Posting Details 

Business Title  | AVP, Marketing and Brand
Posting Category  | Administrative and Professional
Salary Grade  | 11
Salary Plan  | Professional Non Bargaining
Hiring Range /Pay Rate  |
Department  | Enrollment Management
Department Description  |
Position Location  | Main Campus
FTE  | 1.0

Job Summary 
Leads Cleveland State University’s (CSU) enrollment brand strategist and marketing efforts, , developing and executing I integrated campaigns that support enrollment growth, student recruitment, and institutional visibility. . Oversees brand management, media strategy, enrollment communications, marketing technology, analytics, and external partnerships while collaborating with university leadership and academic units to advance strategic priorities. Provides leadership to a high-performing team focused on innovation, service, and results. Performs other functionally related duties as assigned.

Minimum Qualifications  | Bachelor’s degree, preferably in marketing, communications, higher education administration, business, or a related field. Eight (8) years of progressive experience in planning, management, and administration of education marketing and communications initiatives, of which five (5) of the eight (8) years of experience are in a supervisory role. Experience directing prospective student marketing and communications campaigns across digital, email, print, and other channels. Valid driver’s license and ability to establish and maintain driver eligibility under CSU Driving and Motor Vehicle Policy.

Preferred Qualifications  | Master’s degree, preferably in higher education administration, business, marketing, or a related field. Experience recruiting students in Northeast Ohio and the broader Great Lakes region, with an understanding of regional demographic trends and college-going patterns. Experience leading or contributing to international student recruitment strategy, including partnership development with overseas agents or pathway programs. Experience with public, urban university serving various, first-generation, and non-traditional student populations. Advance experience applying data analytics and predictive modeling to improve enrollment outcomes and develop strategic recruitment plans. Experience building or scaling unified communications platforms within a CRM environment.

Knowledge, Skills, and Abilities (KSAs) 
Comprehensive knowledge of enrollment marketing and higher education branding strategies, including lead generation, audience segmentation, funnel engagement, and multichannel communication planning. Ability to analyze marketing, enrollment, and audience engagement data to identify trends, evaluate campaign performance, and develop data-informed strategies that support enrollment growth and brand awareness. Working knowledge of customer relationship management (CRM) platforms, digital marketing analytics, enrollment communication systems, and enterprise resource planning (ERP) software used to support recruitment and enrollment operations. Ability to develop and implement integrated marketing campaigns across digital, print, social media, and paid advertising channels while maintaining institutional brand consistency and messaging alignment. Skilled in collaborating with academic colleges, enrollment leadership, and campus stakeholders to develop strategic marketing initiatives that support program growth, recruitment, and student engagement objectives. Ability to inspire, develop, and manage a high-performing marketing and communications team within a collaborative, customer service-oriented, and results-driven environment. Skilled at managing multiple projects, priorities, vendor relationships, and external partnerships while ensuring timely execution, operational efficiency, and measurable outcomes. Exceptional written and verbal communication skills, including the ability to effectively present marketing strategies, campaign results, and enrollment initiatives to senior leadership, faculty, external partners, and prospective student audiences. Ability to balance long-term brand strategy with short-term enrollment marketing priorities while adapting to changing market conditions, institutional goals, and emerging recruitment trends. Proficient in Microsoft Office Suite, including Word, Excel, Access, Outlook, Teams, and PowerPoint.

Requisition Number  | PT0703867S
Date grant, position, or appointment expires (For Funds Available, Temporary, and Waiver of Posting  |
Special Instructions to Applicants   
Applicant Instructions  | Applications will only be accepted online at (insert link to posting). Mailed or emailed application materials will not be accepted. Preference will be given to applications received by (insert date). All inquiries about the position should be directed to the Search Committee Chair, (insert name and @ email).

List of documents applicant is required to submit:

Cover Letter Curriculum Vitae Contact information for three references – references will be contacted via email and asked to upload a letter of support on your behalf Optional – License/Certificate (if applicable) Optional – Unofficial transcript
CSU is an urban university with more than 14,000 students located in the heart of Cleveland, OH. According to the Brookings Institution, CSU is No. 18 in the U.S. among public universities that fulfill a critical dual mission: providing upward mobility and conducting impactful research. CSU is the only Ohio university in the top tier of the Brookings list. For additional information about the city of Cleveland, see https://www.thisiscleveland.com/.Hire is contingent upon the maintenance of existing levels of funding from the State of Ohio. Offer of employment is contingent on satisfactory completion of the University’s verification of credentials (including evidence of a Ph.D.) and other information required by law and/or University policies or practices, including but not limited to a criminal background check.It is the policy of Cleveland State University to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, age, disability, protected veteran, or genetic information.
Hours per week  | 40
Work Schedule  | Typically, Monday- Friday. Generally, 8:00 am-5:00 pm.
Advertising Copy  |
Full Time/Part Time  | Full Time
Posted Date  | 06/09/2026
Close Date/Application Deadline  |
Open Until Filled  | No
Review Begins  | 06/09/2026
Tentative Start Date  | 07/06/2026

Supplemental Questions

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Application Documents