IronCircle
Brand Marketing Manager
🇺🇸 Hybrid - Columbia, MD
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ October 13th, 2025
LMS
Salesforce
Edtech.com's Summary
IronCircle is hiring a Brand Marketing Manager to lead multi-channel marketing strategies that drive product launches, customer acquisition, and brand growth in the EdTech sector. The role involves shaping go-to-market strategies, ensuring brand consistency, and collaborating cross-functionally to align teams around a customer-first marketing approach.
Highlights
- Develop and execute brand strategy to enhance awareness, credibility, and loyalty among learners, educators, and enterprise clients.
- Lead multi-channel campaigns including digital, social, email, content, and experiential marketing.
- Manage brand identity system ensuring visual and verbal consistency.
- Conduct market and audience research to drive positioning and campaign optimization.
- Collaborate with internal creative teams and external agencies on advertising and storytelling initiatives.
- Utilize KPIs and analytics to measure performance and refine marketing efforts.
- Support executive thought leadership, brand partnerships, and event activations to increase brand visibility.
- Required proficiency in marketing and analytics platforms such as HubSpot, Google Analytics, Salesforce, and SEMrush.
- Qualifications include a bachelor's degree in marketing or related field and 5-7 years of brand marketing experience in EdTech or related industries.
- Competitive benefits package including Medical, Dental, Vision, 401k, and Paid Time Off.
Brand Marketing Manager Full Description
Brand Marketing Manager
Marketing - Columbia, Maryland (Hybrid)
Brand Marketing Manager
IronCircle is looking for a creative and strategic Brand Marketing Manager to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer who’s passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners alike.
This role is responsible for leading multi-channel marketing strategies that drive product launches, customer acquisition, and brand growth. This role plays a key part in shaping and executing go-to-market (GTM) strategies, ensuring brand consistency, and differentiating our offerings in a competitive landscape.
They will work cross-functionally to align teams around a unified marketing strategy with a customer-first approach. It develops compelling messaging frameworks, oversees product positioning, and ensures the brand maintains a strong and consistent presence across all channels. Additionally, this role ensures that branding efforts support admissions enablement, customer engagement, and business growth.
About Us
With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.
In 2018, IronCircle entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.
With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.
Key Responsibilities
- Develop and execute brand strategy that strengthens awareness, credibility, and loyalty among learners, educators, and enterprise clients.
- Lead multi-channel marketing campaigns across digital, social, email, content, and experiential channels.
- Partner with product, content, and sales teams to align messaging and ensure brand consistency across all communications.
- Manage the brand identity system, ensuring visual and verbal consistency across internal and external materials.
- Conduct market and audience research to uncover insights that drive positioning, creative development, and campaign optimization.
- Collaborate with internal creative teams and external agencies on advertising, video, and storytelling initiatives.
- Track performance through KPIs and analytics, using data to refine campaigns and demonstrate ROI.
- Support executive thought leadership, brand partnerships, and event activations that elevate brand visibility and engagement.
- Stay informed on education trends, learner behavior, and competitive positioning to guide brand evolution.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred).
- 5–7 years of experience in brand marketing, ideally within the EdTech, e-learning, or digital training industries.
- Proven track record of building brands that connect emotionally and drive measurable engagement.
- Experience managing cross-functional teams and executing integrated campaigns across digital and traditional channels.
Skills & Competencies
- Deep understanding of the education technology landscape and learner engagement strategies.
- Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences.
- Strong analytical mindset—able to interpret learner and campaign data to drive decisions.
- Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar).
- Excellent communication, leadership, and project management skills.
- Creative, curious, and passionate about advancing access to education through technology.
Preferred Qualifications
- Experience with partnership or demand generation marketing in EdTech.
- Familiarity with LMS platforms, online credentialing systems, or B2B education solutions.
- Ability to thrive in a mission-driven, fast-paced, and data-informed environment.
Our Offer
- Competitive benefits package includes: Medical, Dental, Vision, 401k, Paid Time Off.
Values
Passion is our driver.
Excellence is how we deliver.
People are our focus - learners and employees.
Change creates opportunity - we embrace change.
Learning never stops and neither do we.
Your Success is our Success
If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone who's passionate, high-performer and pushes boundaries in pursuit of something bigger.
You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.
At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)
Equal Employer Opportunity (EEO) Statement
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
