Edtech.com's Summary

Kiddom is hiring a Brand Marketing Manager to elevate its brand presence and articulate the value of its K–12 digital curriculum and AI-powered platform. The role involves defining Kiddom's brand voice, executing integrated campaigns, collaborating with multiple teams, and supporting strategic marketing initiatives to engage educators and district leaders.

Highlights

Develop and execute brand campaigns to boost awareness and engagement within the K–12 education sector.
Create consistent and authentic brand messaging across all marketing channels.
Collaborate with Product, Sales, Content, and Customer Success teams to align marketing efforts and produce compelling narratives.
Manage marketing asset development including videos, presentations, and web content.
Analyze campaign performance and optimize brand strategies based on data.
Support curriculum adoption cycles, RFP processes, and education conferences with targeted messaging.
Experience required: 5–7 years in brand or product marketing, preferably in edtech, SaaS, or mission-driven sectors.
Proficiency with marketing platforms such as HubSpot, Salesforce, and Google Analytics.
Strong storytelling skills focused on educators, administrators, and curriculum leaders.
Salary range: $100,000 - $160,000 per year, dependent on location and experience; includes competitive salary, equity, health benefits, and flexible vacation policy.

Brand Marketing Manager Full Description

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum â resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddomâs high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.

Kiddom is transforming how Kâ12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As we continue to expand in a fast-evolving market, we need a Brand Marketing Manager who can elevate Kiddomâs story, sharpen our positioning, and strengthen our presence across multiple channels. This role will help articulate the value of Kiddomâs Kâ12 digital curriculum and AI-powered platform, ensuring that educators, administrators, and district leaders see Kiddom as a trusted partner in their journey toward personalized learning at scale. Your work will directly support our mission to empower educators and learners while reinforcing Kiddomâs reputation as a leader in the edtech and curriculum space.

You will:

Define, refine, and champion Kiddomâs brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity.

Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the Kâ12 education sector.

Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddomâs curriculum innovation and AI capabilities.

Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials.

Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddomâs brand to life.

Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact.

Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging

What we're looking for:

5â7 years of experience in brand marketing, product marketing, or communicationsâideally within edtech, SaaS, or mission-driven organizations.
Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning.
Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives.
Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy.
Familiarity with the Kâ12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders.
Exceptional written and verbal communication skills, with a keen eye for brand consistency and design.
Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement.
Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems).

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment:

* Competitive salary

* Meaningful equity

* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

* One Medical membership (in participating locations)

* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.

* 10 paid sick days per year (pro rated depending on start date)

* Paid holidays

* Paid bereavement leave

* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.

* Commuter and FSA plans

Equal Employment Opportunity Policy

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Original Job Description

About Kiddom

You will:

Define, refine, and champion Kiddomâs brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity.

Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the Kâ12 education sector.

Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddomâs curriculum innovation and AI capabilities.

Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials.

Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddomâs brand to life.

Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact.

Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging

What we're looking for:

5â7 years of experience in brand marketing, product marketing, or communicationsâideally within edtech, SaaS, or mission-driven organizations.
Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning.
Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives.
Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy.
Familiarity with the Kâ12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders.
Exceptional written and verbal communication skills, with a keen eye for brand consistency and design.
Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement.
Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems).

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment:

* Competitive salary

* Meaningful equity

* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

* One Medical membership (in participating locations)

* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.

* 10 paid sick days per year (pro rated depending on start date)

* Paid holidays

* Paid bereavement leave

* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.

* Commuter and FSA plans

Equal Employment Opportunity Policy

Let me find your next job.

Thanks - you're signed up.

Brand Marketing Manager

Edtech.com's Summary

Brand Marketing Manager Full Description

Marketing Manager

Field and Events Marketing Manager

Lead Marketing Copywriter

Assistant Director, Athletic Social Media Strategy & Revenue Generation

Full-Stack Marketing Lead: Content & Lifecycle