Edtech.com's Summary

Purdue University Northwest is hiring a Broad Based Campaign Manager. The role involves developing and executing comprehensive annual giving and donor stewardship campaigns to increase donor participation, retention, and engagement. The manager collaborates with internal teams and uses Salesforce Ascend to support data-driven fundraising and ensures compliance with institutional standards.

Highlights

Manage and execute multi-channel annual giving campaigns, including the Day of Giving.
Oversee donor segmentation and develop targeted acquisition, retention, and upgrade strategies.
Utilize Salesforce Ascend and manage constituent dashboards, reports, and donor profiles.
Collaborate with Marketing, Communications, and Alumni Relations teams for cohesive messaging and digital content alignment.
Prepare donor stewardship communications such as acknowledgment letters, impact reports, and newsletters.
Supervise one student position including training and review of work.
Develop fundraising training materials and presentations for Registered Student Organizations (RSOs).
Strong experience required in fundraising, promotions, digital marketing, or marketing communications (3-5 years).
Bachelor’s degree required; Master’s preferred in relevant fields such as Marketing, Communications, or Nonprofit Management.
Proficiency with Microsoft Office, email marketing platforms, and relational databases; knowledge of Salesforce and Marketing Cloud is a plus.

Broad Based Campaign Manager Full Description

Overview of Broad Based Campaign Manager

The Development Department at Purdue University Northwest is seeking a Broad Based Campaign Manager to join our team!

Working within Institutional Advancement offers a unique opportunity to be a part of a department dedicated to empowering PNW alumni, donors, and friends and fostering a lifelong connection to the institution. This role contributes to a mission that supports educational initiatives, scholarships, and programs that positively impact PNW students and graduates and make a meaningful difference in the lives of individuals and the broader community.

The Broad Based Campaign Manager develops and executes comprehensive annual giving and donor stewardship campaigns that increase donor participation, strengthen donor retention, and deepen engagement with the university. This position manages email communication, annual fundraising campaigns, Day of Giving, stewardship communications and donor engagement initiatives while leveraging Salesforce Ascend to support data-driven fundraising efforts. Maintain relationships with key stakeholders within internal PNW business units and the Purdue University system to ensure compliance with Purdue for Life Foundation data access and compliance standards and implement ethical fundraising and donor engagement strategies.

Works in conjunction with Marketing and Communications staff to ensure digital content aligns with institutional branding standards and is suitable for a variety of channels, including the website, social media, alumni engagement newsletters, and other communications. Coordinates timing and deployment of alumni and donor engagement content across Institutional Advancement and campus partners to ensure consistent and cohesive messaging.

Duties and Responsibilities of Broad Based Campaign Manager

Annual Giving Campaign Management:

Manage and execute annual giving campaigns across multiple channels, including PNW’s largest annual fundraiser, PNW Day of Giving.
Oversee and enhance PNW’s Day of Giving campaign.
Analyze donor segmentation data and develop targeted strategies for acquiring, retaining and upgrading donors.
Collaborate with MarCom and Alumni Relations teams to coordinate messaging and outreach.
Facilitate the retrieval and compilation of donor lists for stewardship communications and solicitation efforts via both direct mail and email, guaranteeing the accuracy and currency of contact details.
Track campaign performance and produce regular reports to inform strategy and demonstrate ROI.

Institutional Advancement & Salesforce Support:

Act as liaison and specialist to development officers and advancement personnel to provide donor cultivation and stewardship assistance.
Collaborate with Purdue for Life Foundation to ensure compliance with data privacy and sharing.
Build donor segments and communication lists.
Manage the maintenance of PNW constituent dashboards, reports, giving links, and donor profiles within the database, as assigned.
Management of one student position, including training, supervision, and assigning/review of work.

Donor Stewardship & Retention:

Responsible for written and digital communication sent on behalf of Chancellor, Vice Chancellor, and Assistant Vice Chancellor.
Stay current on trends in annual giving, digital fundraising, and donor communications.
Draft and manage the production of donor-centric stewardship communications, including acknowledgement letters, impact reports, newsletters, and thank you messages.
Highlight donor stories and philanthropy impact through storytelling.
Develop training materials and presentations to educate Registered Student Organizations (RSOs) on effective fundraising techniques, compliance guidelines, and best practices to empower them to achieve their fundraising goals.

Donor Stewardship & Retention:

Responsible for written and digital communication sent on behalf of Chancellor, Vice Chancellor, and Assistant Vice Chancellor.
Stay current on trends in annual giving, digital fundraising, and donor communications.
Draft and manage the production of donor-centric stewardship communications, including acknowledgement letters, impact reports, newsletters, and thank you messages.
Highlight donor stories and philanthropy impact through storytelling.
Develop training materials and presentations to educate Registered Student Organizations (RSOs) on effective fundraising techniques, compliance guidelines, and best practices to empower them to achieve their fundraising goals.

Digital Fundraising and Donor/Alumni Engagement Communications:

Oversee donor and alumni email journeys, ensuring their effectiveness and relevance, while continuously updating, enhancing, and implementing new journeys and campus updates to optimize donor engagement and stewardship efforts.
Collaborate closely with various social media users and accounts across campus to amplify specific PNW campaigns, fostering engagement with new communities and individuals within the community.
Collaborate with internal departments to develop and implement ongoing e-newsletter communication, educating PNW audiences in support of strategic institutional initiatives and encourage engagement.
Support fundraising initiatives specific to internal departments with development of assets such as event registration pages, email communication, and reporting.

Benefits of Broad Based Campaign Manager

Full benefits – Medical, Dental, Vision, Short Term Disability, Retirement, Life Insurance and more
Accrue 15 days’ vacation your first year, then 22 days’ vacation your 2nd year plus rollover
University contribution of 10% to retirement (3 year waiting period)
University contributions to Health Savings Account –
- Plus a chance to earn more through participating in University Wellness Initiatives
10 paid holidays
Employee Wellness Programs
Paid Parental Leave after one year of service

Tuition remission for you, your spouse and dependent children at any Purdue campus

For more information on our excellent benefit package, please visit: https://www.pnw.edu/human-resources/benefits/

Education of Broad Based Campaign Manager

Bachelor’s degree in Marketing, Communications, Public Relations, Business, Nonprofit Management, or related field required.
Master’s degree, preferred.

Experience of Broad Based Campaign Manager

3-5 years of fundraising experience, promotions, digital marketing and/or marketing communications required.

Core Competencies of Broad Based Campaign Manager

Strong verbal and written communication skills.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Highly organized and creative.
Analytical and problem-solving skills.
Ability to work independently to meet expected deadlines and schedules. Demonstrated team player.
Strong attention to detail.
Experience in planning, executing and evaluating digital campaigns, with particular emphasis on email, is mandatory.
Knowledge of Marketing Cloud, or similar email platform, and use of data extensions and dynamic content a plus.
Demonstrated computer skills, particularly with Microsoft Office, Microsoft Teams, email marketing platforms, and relational databases. Knowledge of Salesforce a plus.
Knowledge of the principles of fundraising a plus.

Additional Information

Purdue will not sponsor employment authorization for this position

Professional references will be verified prior to any offer of employment. Employment is contingent upon completion of successful background check along with a motor vehicle records check if applicable.

Purdue University Northwest is an equal opportunity/equal access university.

Purdue University Northwest (PNW) is a student-centered university that transforms lives through innovative education, impactful research and community engagement. Located in Northwest Indiana in the greater Chicago area and near the Indiana Dunes National Park, PNW serves approximately 9,000 students, including 6,000 core students, in a wide range of academic programs at the baccalaureate, master’s and applied doctoral levels.

Purdue Northwest employs more than 1,000 faculty and staff members for operations at its main campus in Hammond, Ind., and its branch campus in Westville, Ind., plus additional sites in Northwest Indiana including the Gabis Arboretum near Valparaiso, Ind. PNW’s values reflect the university’s commitment to respect, innovation, a student-centric university, and excellence.

PNW is consistently ranked among the best public regional universities in U.S. News & World Report’s annual Best Colleges report and is recognized as a First Scholars institution as well an Innovation and Economic Prosperity University. With its vision to cultivate leaders, inspire excellence, and impact our world, PNW advances the socioeconomic mobility of its students and positively impacts regional development.

FLSA Status

Exempt

Original Job Description

Overview of Broad Based Campaign Manager

The Development Department at Purdue University Northwest is seeking a Broad Based Campaign Manager to join our team!

Duties and Responsibilities of Broad Based Campaign Manager

Annual Giving Campaign Management:

Manage and execute annual giving campaigns across multiple channels, including PNW’s largest annual fundraiser, PNW Day of Giving.
Oversee and enhance PNW’s Day of Giving campaign.
Analyze donor segmentation data and develop targeted strategies for acquiring, retaining and upgrading donors.
Collaborate with MarCom and Alumni Relations teams to coordinate messaging and outreach.
Facilitate the retrieval and compilation of donor lists for stewardship communications and solicitation efforts via both direct mail and email, guaranteeing the accuracy and currency of contact details.
Track campaign performance and produce regular reports to inform strategy and demonstrate ROI.

Institutional Advancement & Salesforce Support:

Act as liaison and specialist to development officers and advancement personnel to provide donor cultivation and stewardship assistance.
Collaborate with Purdue for Life Foundation to ensure compliance with data privacy and sharing.
Build donor segments and communication lists.
Manage the maintenance of PNW constituent dashboards, reports, giving links, and donor profiles within the database, as assigned.
Management of one student position, including training, supervision, and assigning/review of work.

Donor Stewardship & Retention:

Responsible for written and digital communication sent on behalf of Chancellor, Vice Chancellor, and Assistant Vice Chancellor.
Stay current on trends in annual giving, digital fundraising, and donor communications.
Draft and manage the production of donor-centric stewardship communications, including acknowledgement letters, impact reports, newsletters, and thank you messages.
Highlight donor stories and philanthropy impact through storytelling.
Develop training materials and presentations to educate Registered Student Organizations (RSOs) on effective fundraising techniques, compliance guidelines, and best practices to empower them to achieve their fundraising goals.

Donor Stewardship & Retention:

Responsible for written and digital communication sent on behalf of Chancellor, Vice Chancellor, and Assistant Vice Chancellor.
Stay current on trends in annual giving, digital fundraising, and donor communications.
Draft and manage the production of donor-centric stewardship communications, including acknowledgement letters, impact reports, newsletters, and thank you messages.
Highlight donor stories and philanthropy impact through storytelling.
Develop training materials and presentations to educate Registered Student Organizations (RSOs) on effective fundraising techniques, compliance guidelines, and best practices to empower them to achieve their fundraising goals.

Digital Fundraising and Donor/Alumni Engagement Communications:

Oversee donor and alumni email journeys, ensuring their effectiveness and relevance, while continuously updating, enhancing, and implementing new journeys and campus updates to optimize donor engagement and stewardship efforts.
Collaborate closely with various social media users and accounts across campus to amplify specific PNW campaigns, fostering engagement with new communities and individuals within the community.
Collaborate with internal departments to develop and implement ongoing e-newsletter communication, educating PNW audiences in support of strategic institutional initiatives and encourage engagement.
Support fundraising initiatives specific to internal departments with development of assets such as event registration pages, email communication, and reporting.

Benefits of Broad Based Campaign Manager

Full benefits – Medical, Dental, Vision, Short Term Disability, Retirement, Life Insurance and more
Accrue 15 days’ vacation your first year, then 22 days’ vacation your 2nd year plus rollover
University contribution of 10% to retirement (3 year waiting period)
University contributions to Health Savings Account –
- Plus a chance to earn more through participating in University Wellness Initiatives
10 paid holidays
Employee Wellness Programs
Paid Parental Leave after one year of service

Tuition remission for you, your spouse and dependent children at any Purdue campus

For more information on our excellent benefit package, please visit: https://www.pnw.edu/human-resources/benefits/

Education of Broad Based Campaign Manager

Bachelor’s degree in Marketing, Communications, Public Relations, Business, Nonprofit Management, or related field required.
Master’s degree, preferred.

Experience of Broad Based Campaign Manager

3-5 years of fundraising experience, promotions, digital marketing and/or marketing communications required.

Core Competencies of Broad Based Campaign Manager

Strong verbal and written communication skills.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Highly organized and creative.
Analytical and problem-solving skills.
Ability to work independently to meet expected deadlines and schedules. Demonstrated team player.
Strong attention to detail.
Experience in planning, executing and evaluating digital campaigns, with particular emphasis on email, is mandatory.
Knowledge of Marketing Cloud, or similar email platform, and use of data extensions and dynamic content a plus.
Demonstrated computer skills, particularly with Microsoft Office, Microsoft Teams, email marketing platforms, and relational databases. Knowledge of Salesforce a plus.
Knowledge of the principles of fundraising a plus.

Additional Information

Purdue will not sponsor employment authorization for this position

Purdue University Northwest is an equal opportunity/equal access university.

FLSA Status

Exempt

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Broad Based Campaign Manager

Edtech.com's Summary

Broad Based Campaign Manager Full Description

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