Edtech.com's Summary

ParentSquare is hiring a Campaign Manager to lead the planning and execution of integrated marketing campaigns that support product launches, brand initiatives, and demand generation goals. The role involves coordinating cross-channel campaigns, collaborating with multiple internal teams, managing timelines, and analyzing campaign performance to ensure impactful and timely delivery.

Highlights

Lead integrated marketing campaigns supporting product launches, branding, and demand generation
Develop campaign briefs outlining objectives, messaging, audiences, timelines, and metrics
Coordinate execution across email, digital, paid media, social, events, and website channels
Collaborate with product marketing, PR, social, design, digital, events, and sales teams
Manage campaign calendars and project plans to ensure alignment and on-brand delivery
Partner with marketing operations to measure and analyze campaign results
Optimize campaigns in real-time to improve performance
Support ABM, inbound, and other targeted growth programs
Required 5+ years marketing experience with integrated campaign management focus
Proficiency with Asana, strong project management, and ability to analyze data into insights
Salary range: $85,000–$115,000 DOE
Benefits include employer-paid health insurance, 401K match, paid parental leave, stock options, wellness reimbursements, increasing PTO, and 16 paid holidays

Campaign Manager Full Description

Campaign Manager

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

We're looking for an experienced and organized Campaign Manager to lead the planning and execution of cross-channel campaigns. This role requires someone who can strategize and create campaigns that align to personas and company goals. Create actionable plans, coordinate across teams, and ensure campaigns are delivered on time, with a consistent message, and with measurable impact. Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

Reporting to the Director of Campaigns & Communications , you’ll be a key connector across product marketing, content, design, digital, sales, and events.

This role will include:

Leading the planning and execution of integrated marketing campaigns to support product launches, brand initiatives, and demand generation goals
Developing campaign briefs that clearly define objectives, messaging, audiences, timelines, and success metrics
Coordinating execution across multiple channels—including email, digital, paid media, social, events, and the website. Including the development of campaign assets such as emails, landing pages, social copy, ads, and supporting content
Collaborating closely with product marketing, PR, social, design, digital, events, and sales teams to bring campaigns to life
Managing campaign calendars, timelines, and project plans to ensure alignment, timely execution, and on-brand delivery
Partnering with the marketing operations team to measure campaign performance, analyze results, and share actionable insights with stakeholders
Monitoring campaigns in real-time and making optimizations to improve performance
Supporting ABM, inbound, and other targeted growth programs with integrated campaign execution
Maintaining consistency in brand voice, tone, and messaging across all channels and customer touchpoints
Staying current on marketing trends and best practices to continuously improve campaign strategy and execution

Our ideal candidate will have the following:

5+ years of experience in marketing, with a focus on integrated campaign management or program execution
Strong project management skills and the ability to coordinate across multiple teams and prioritize timelines
Experience running or supporting cross-functional campaigns, in SaaS, B2B, or EdTech marketing
Highly skilled in AsanaUnderstanding of how to collaborate with content, design, digital, and demand gen to build effective campaigns
Ability to analyze campaign results and translate data into insights
Excellent written and verbal communication skills
A creative problem-solver who embraces new tools—including AI—to drive smarter decisions, accelerate execution, and continuously improve campaign performance.
Strong planner who thrives in fast-moving environments and adapts quickly to change.
A customer-first mindset and a passion for improving outcomes.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 85k-115k, DOE.

Original Job Description

Campaign Manager

Who we’re looking for:

Reporting to the Director of Campaigns & Communications , you’ll be a key connector across product marketing, content, design, digital, sales, and events.

This role will include:

Leading the planning and execution of integrated marketing campaigns to support product launches, brand initiatives, and demand generation goals
Developing campaign briefs that clearly define objectives, messaging, audiences, timelines, and success metrics
Coordinating execution across multiple channels—including email, digital, paid media, social, events, and the website. Including the development of campaign assets such as emails, landing pages, social copy, ads, and supporting content
Collaborating closely with product marketing, PR, social, design, digital, events, and sales teams to bring campaigns to life
Managing campaign calendars, timelines, and project plans to ensure alignment, timely execution, and on-brand delivery
Partnering with the marketing operations team to measure campaign performance, analyze results, and share actionable insights with stakeholders
Monitoring campaigns in real-time and making optimizations to improve performance
Supporting ABM, inbound, and other targeted growth programs with integrated campaign execution
Maintaining consistency in brand voice, tone, and messaging across all channels and customer touchpoints
Staying current on marketing trends and best practices to continuously improve campaign strategy and execution

Our ideal candidate will have the following:

5+ years of experience in marketing, with a focus on integrated campaign management or program execution
Strong project management skills and the ability to coordinate across multiple teams and prioritize timelines
Experience running or supporting cross-functional campaigns, in SaaS, B2B, or EdTech marketing
Highly skilled in AsanaUnderstanding of how to collaborate with content, design, digital, and demand gen to build effective campaigns
Ability to analyze campaign results and translate data into insights
Excellent written and verbal communication skills
A creative problem-solver who embraces new tools—including AI—to drive smarter decisions, accelerate execution, and continuously improve campaign performance.
Strong planner who thrives in fast-moving environments and adapts quickly to change.
A customer-first mindset and a passion for improving outcomes.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

The salary range for this role will be 85k-115k, DOE.

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Edtech.com's Summary

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