Edtech.com's Summary

Podium Education is hiring a Marketing Campaign Manager. The role involves owning end-to-end lifecycle email campaigns using tools like Iterable, optimizing funnel performance through data analysis and A/B testing, managing multiple marketing projects, and executing growth initiatives targeting university students.

Highlights

Manage lifecycle email campaigns and drive engagement and conversions using platforms such as Iterable.
Optimize funnel performance through data analysis, A/B testing, and strategic adjustments.
Handle multiple concurrent marketing projects with competing priorities and deadlines.
Execute growth marketing strategies focused on 18-26 year old university students.
Collaborate cross-functionally to ensure campaign alignment.
Analyze campaign results and provide actionable insights to improve ROI and conversion rates.
Require 2+ years of professional marketing experience and 1+ year hands-on email marketing experience with lifecycle campaigns.
Preferred experience includes paid acquisition, PPC, funnel management, and agency background.
Unlimited Paid Time Off, summer Fridays, monthly student and partner events, and an annual company retreat.
Work within a mission-driven company serving over 1 million students and partnering with leading universities and brands.

Campaign Manager Full Description

Campaign Manager

Full time

Remote

2 - 5 Years of Experience

Marketing Campaign Manager

Who We Are

Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.

Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.

Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.

Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.

About the Role

We're seeking an ambitious, results-driven Campaign Manager to join our growing marketing team. This role is perfect for someone with 2+ years of marketing experience who wants to take ownership of lifecycle campaigns and drive measurable growth for our university focused marketing plans.

Responsibilities:

Own end-to-end lifecycle email campaigns using tools like Iterable, driving engagement and conversions
Optimize funnel performance through data analysis, A/B testing, and strategic campaign adjustments
Manage multiple concurrent marketing projects with competing priorities and tight deadlines
Execute growth marketing initiatives specifically targeting 18-26 year old university students
Collaborate cross-functionally with teams to ensure marketing campaign alignment
Analyze campaign performance and provide actionable insights to improve ROI and conversion rates

Qualifications:

Experience & Skills:

2+ years professional marketing experience, preferably at a marketing agency with exposure to diverse marketing functions or similar organization
1+ years hands-on email marketing experience with lifecycle campaigns and tools like Iterable, Klaviyo, or similar platforms
Experience with paid acquisition, PPC, or performance marketing (not required, strong plus)
Funnel management and optimization experience
Proven track record of managing multiple projects simultaneously and delivering results

Mindset & Attributes:

Results-driven and performance-focused with a proven ability to meet and exceed KPIs
Strategic thinker who can see the bigger picture while executing tactical initiatives
Problem-solving mindset with examples of creative solutions to marketing challenges
Growth mindset - always looking for the next opportunity to optimize and improve
Action-oriented - can ideate and execute with equal effectiveness
Independent worker who can make decisions autonomously while keeping the team informed
Detail-oriented with strong project management skills

Ideal Background

Agency experience preferred: 2+ years at a strong marketing agency where you learned from experienced professionals and gained exposure to various marketing functions
Ready to transition from agency life to an in-house role with more ownership and strategic impact
Previous roles: Growth Marketer, Digital Marketing Specialist, Performance Marketer, Email/CRM Marketer, Marketing Analyst, or similar

Benefits

Unlimited Paid Time Off
Student + Partner focused events every First Friday of the month
Summer Fridays, half days on Fridays during the summer
Annual all-company retreat
Extremely talented and intelligent co-workers
A massive impact on universities and the lives of others, every single day

Original Job Description

Campaign Manager

Full time

Remote

2 - 5 Years of Experience

Marketing Campaign Manager

Who We Are

Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.

About the Role

Responsibilities:

Own end-to-end lifecycle email campaigns using tools like Iterable, driving engagement and conversions
Optimize funnel performance through data analysis, A/B testing, and strategic campaign adjustments
Manage multiple concurrent marketing projects with competing priorities and tight deadlines
Execute growth marketing initiatives specifically targeting 18-26 year old university students
Collaborate cross-functionally with teams to ensure marketing campaign alignment
Analyze campaign performance and provide actionable insights to improve ROI and conversion rates

Qualifications:

Experience & Skills:

2+ years professional marketing experience, preferably at a marketing agency with exposure to diverse marketing functions or similar organization
1+ years hands-on email marketing experience with lifecycle campaigns and tools like Iterable, Klaviyo, or similar platforms
Experience with paid acquisition, PPC, or performance marketing (not required, strong plus)
Funnel management and optimization experience
Proven track record of managing multiple projects simultaneously and delivering results

Mindset & Attributes:

Results-driven and performance-focused with a proven ability to meet and exceed KPIs
Strategic thinker who can see the bigger picture while executing tactical initiatives
Problem-solving mindset with examples of creative solutions to marketing challenges
Growth mindset - always looking for the next opportunity to optimize and improve
Action-oriented - can ideate and execute with equal effectiveness
Independent worker who can make decisions autonomously while keeping the team informed
Detail-oriented with strong project management skills

Ideal Background

Agency experience preferred: 2+ years at a strong marketing agency where you learned from experienced professionals and gained exposure to various marketing functions
Ready to transition from agency life to an in-house role with more ownership and strategic impact
Previous roles: Growth Marketer, Digital Marketing Specialist, Performance Marketer, Email/CRM Marketer, Marketing Analyst, or similar

Benefits

Unlimited Paid Time Off
Student + Partner focused events every First Friday of the month
Summer Fridays, half days on Fridays during the summer
Annual all-company retreat
Extremely talented and intelligent co-workers
A massive impact on universities and the lives of others, every single day

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Campaign Manager

Edtech.com's Summary

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