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KnowBe4

Channel Development Specialist (Hybrid)

🇺🇸 Hybrid - Clearwater, FL

🕑 Full-Time

💰 TBD

💻 Sales

🗓️ November 5th, 2025

PK Salesforce

Edtech.com's Summary

KnowBe4 is hiring a Channel Development Specialist. The role involves directly engaging with channel partners' sales teams to drive new sales, educate partners on products, reactivate inactive sales reps, and maintain strong communication to meet sales targets. The specialist actively collaborates with Channel Account Managers and uses Salesforce.com to manage partner interactions and sales data.

Highlights
  • Drive daily engagement with partner sales reps to increase deal registrations and cross-sales.
  • Conduct brief product demos and educate partners on market opportunities and KnowBe4 offerings.
  • Guide partners in using the Partner Portal for thought leadership and demand generation.
  • Collaborate on closed-lost opportunities to build win-back plans and reactivate inactive reps.
  • Maintain ongoing communication about marketing updates, promotions, and sales progress.
  • Work closely with Channel Account Managers to coordinate team efforts.
  • Support quarterly partner discovery detail updates in Salesforce.com and track sales activities.
  • Remain current on market trends, compliance standards, and sales collateral.
  • Required software: Gmail, Google Docs; Salesforce experience preferred.
  • Qualifications include Bachelor’s degree (a plus), channel development or sales experience (a plus), good communication skills, time management, and a persistent, results-oriented attitude.

Channel Development Specialist (Hybrid) Full Description

About KnowBe4
Join the cybersecurity company that puts security first; literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. As the undisputed industry standard with unusually high customer retention rates and recognition as a Leader by G2 and TrustRadius, we're not just providing security awareness training - we're redefining what it means to be a trusted security partner in an increasingly complex threat landscape.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

As a Channel Development Specialist, you play an integral part in collaborating with our channel partners' sales teams to grow Net New sales with these partners. You will engage partner sales reps to educate them on new product offerings, win back closed-lost opportunities, increase deal registrations and ultimately improve partner rep saturation. The ideal candidate is persistent with a go-getter personality, passionate about building relationships with partners, loves talking to partners, and is quick to identify opportunities to win.

Responsibilities:
  • Engage partner sales reps daily to drive an increase in deal registrations
  • Educate partner sales reps on the market opportunity and KnowBe4 products by conducting brief demos 
  • Walk partner sales reps through the Partner Portal to leverage the content available for thought leadership and demand gen
  • Focus on driving cross-sale products to help partners to win their share of customer wallet
  • Collaborate with partners on their closed-lost opportunities to develop a win-back plan for their customers
  • Reignite partner sales reps that have been inactive 
  • Maintain clear and consistent communication with channel sales reps including marketing, updates, promotions, etc. 
  • Work in close alignment with Channel Account Managers to ensure you are working as a team
  • Assist in meeting assigned targets for monthly sales volume requirements
  • Support Channel reps in updating partner discovery detail in Salesforce.com quarterly
  • Remain up to date on market trends, industry/regional compliance standards and KnowBe4 sales collateral
  • Maintain accurate and thorough records in Salesforce.com for opportunities, calls, emails, notes, tasks, demos and other relevant info in compliance with policy and procedure

Qualifications:
  • Bachelor’s Degree a plus
  • Familiarity with standard concepts, practices and procedures within the IT Security Field a plus
  • Experience in Channel development or sales is a plus
  • Experience with Gmail and Google Docs
  • Experience with Salesforce preferred
  • Demonstrates time management and organizational skills
  • Ability to work collaboratively with teams
  • Excellent verbal and written communications
  • Good computer skills
  • Friendly phone voice
  • “Pleasantly persistent” as it can take multiple tries to reach a partner rep
  • Ability to leave an engaging message and sound interested
  • Must results-oriented with a focus on meeting and exceeding targets

Our Fantastic Benefits
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.
Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.