Chief Marketing Officer

🇺🇸 Bozeman, MT 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ August 1st, 2026

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Edtech.com's Summary

Montana State University is hiring a Chief Marketing Officer. This role leads the university's central marketing functions by developing and executing integrated marketing strategies to enhance the university's reputation, support institutional priorities, and engage diverse audiences. The Chief Marketing Officer manages a team, oversees brand strategy, digital marketing, social media, and licensing efforts to ensure cohesive and effective marketing aligned with MSU's mission.

Highlights

Leads strategic marketing, brand positioning, and audience engagement for Montana State University.
Manages a team responsible for marketing, digital marketing, social media, trademarks, licensing, and advertising.
Develops and executes integrated marketing campaigns to support student recruitment, retention, and institutional reputation.
Collaborates with the Office of Admissions and other units to align marketing with enrollment and institutional goals.
Utilizes market research, analytics, and campaign data to inform strategy and gauge effectiveness.
Oversees brand standards and ensures consistent use of MSU's visual identity and messaging.
Manages relationships with retailers, licensees, and oversees licensing agreements and royalty collections.
Supervises a team of eight staff members within the University Communications department.
Requires at least a bachelor's degree and 10 years of progressive marketing or related experience, including significant supervisory experience.
Experience in higher education marketing, brand management, digital advertising, and analytics preferred.