J Sargeant Reynolds Community College
Communications and Public Relations Manager
🇺🇸 Richmond, VA
🕑 Full-Time
💰 $74K
💻 Communications
🗓️ November 25th, 2025
Canva
Edtech.com's Summary
J. Sargeant Reynolds Community College is hiring a Communications and Public Relations Manager. The role involves planning, developing, and managing strategic communications and public relations initiatives to increase the college's visibility and engagement. The manager leads media relations, internal communications, crisis response, digital content creation, and community outreach efforts to promote the college's programs and impact.
Highlights
- Plan and execute communication strategies aligned with institutional goals.
- Create content for press releases, social media, websites, and newsletters.
- Manage media relations and coordinate interviews and press outreach.
- Develop internal communication and crisis communication plans.
- Cultivate relationships with media, community partners, and stakeholders.
- Oversee communication projects ensuring quality and timeliness.
- Required skills include professional writing, editing, and experience with digital communication tools such as email marketing platforms, CMS, Canva, and social media management.
- Preferred qualifications include a Bachelor's degree in communications, public relations, marketing, or related field and experience in higher education.
- Salary up to $74,400, commensurate with education and experience.
- Responsible for supporting college-wide initiatives and communicating with diverse internal and external audiences.
Communications and Public Relations Manager Full Description
Communications and Public Relations Manager
Please see Special Instructions for more details.
This position is open until filled. Resume review will begin on 12/5/2025.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Posting Details
Posting Summary
Working Title | Communications and Public Relations Manager
Role Title | PR & Mktg Spec III
Role Code | 29093-SW
FLSA | Exempt
Pay Band | 04
Position Number | 28300317
Agency | J. Sargeant Reynolds Community College
Division | J. Sargeant Reynolds Community College (Div)
Work Location | Richmond (City) - 760
Hiring Range | Salary commensurate with the education and experience of the applicant. Maximum salary of $74,400.
Emergency/Essential Personnel | No
EEO Category | B-Professional
Full Time or Part Time | Full Time
Does this position have telework options? -Telework options are subject to change based on business needs- |
Does this position have a bilingual or multilingual skill requirement or preference? |
Work Schedule | As assigned.
Sensitive Position | No
Job Description
Reynolds Community College, one of the largest community colleges in Virginia, serves the Greater Richmond region through accessible, high-quality academic and workforce programs. With four campus sites, Reynolds supports approximately 13,000 credit students annually and provides workforce training to more than 7,400 individuals through the Community College Workforce Alliance. Reynolds is committed to hiring and retaining a diverse, culturally competent staff at all levels of the organization who reflect the demographics of our students. We also believe in providing an ongoing investment in our faculty and staff to deepen their skills and competencies to serve the full range of our student population.
Reynolds Community College is dedicated to advancing its mission and strategic goals by strengthening the institution’s visibility, brand reputation, and communication effectiveness. The Communications and Public Relations Manager plays a key role in promoting awareness of the College’s programs, people, and community impact.
This position is responsible for planning, developing, and managing strategic communications and public relations activities to inform, engage, and inspire internal and external audiences. The Manager supports media relations, internal communications, crisis communication response, and community engagement efforts in close coordination with the Director of Marketing and Communications.
Core Responsibilities
Strategic Communications & Public Relations Plan, develop, and execute strategic communication initiatives that align with institutional goals. Develop content and messaging that promote Reynolds’ programs, services, accomplishments, and community impact. Manage media relations, including story development, press releases, media outreach, and interview coordination. Internal & Crisis Communications Develop internal communication strategies to support employee engagement and information flow across the College. Assist in the development and implementation of crisis communications plans; prepare timely and accurate communications during emergencies. Digital Communications & Content Development Develop and produce written content for web, social media, email campaigns, newsletters, and other communication channels. Ensure consistent brand voice, messaging accuracy, and adherence to College style guidelines. Community Engagement & Stakeholder Relations Cultivate and maintain positive relationships with media outlets, community partners, and internal stakeholders. Support events, initiatives, and outreach efforts that enhance the College’s visibility and public presence. Project & Workflow ManagementOversee communication projects from concept through delivery, ensuring timeliness, quality, and alignment with marketing and communications strategies.
This position is open until filled. Resume review will begin on 12/5/2025.
Special Assignments | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications | Minimum Qualifications Knowledge of media relations, public information, or communications practices demonstrated through prior work experience. Professional writing and editing skills evidenced through application materials and/or work samples. Experience developing communication materials such as press releases, web content, newsletters, or digital media. Experience managing communication or public relations projects. Experience using digital communication tools such as email marketing platforms, website content management systems, Canva, or social media management tools.
Additional Considerations | Preferred Qualifications Bachelor’s degree in communications, public relations, marketing, or related field preferred. Experience in higher education.
Operation of a State Vehicle | No
Supervises Employees | No
Required Travel | Travel between campuses and as needed.
Role Title | PR & Mktg Spec III
Role Code | 29093-SW
FLSA | Exempt
Pay Band | 04
Position Number | 28300317
Agency | J. Sargeant Reynolds Community College
Division | J. Sargeant Reynolds Community College (Div)
Work Location | Richmond (City) - 760
Hiring Range | Salary commensurate with the education and experience of the applicant. Maximum salary of $74,400.
Emergency/Essential Personnel | No
EEO Category | B-Professional
Full Time or Part Time | Full Time
Does this position have telework options? -Telework options are subject to change based on business needs- |
Does this position have a bilingual or multilingual skill requirement or preference? |
Work Schedule | As assigned.
Sensitive Position | No
Job Description
Reynolds Community College, one of the largest community colleges in Virginia, serves the Greater Richmond region through accessible, high-quality academic and workforce programs. With four campus sites, Reynolds supports approximately 13,000 credit students annually and provides workforce training to more than 7,400 individuals through the Community College Workforce Alliance. Reynolds is committed to hiring and retaining a diverse, culturally competent staff at all levels of the organization who reflect the demographics of our students. We also believe in providing an ongoing investment in our faculty and staff to deepen their skills and competencies to serve the full range of our student population.
Reynolds Community College is dedicated to advancing its mission and strategic goals by strengthening the institution’s visibility, brand reputation, and communication effectiveness. The Communications and Public Relations Manager plays a key role in promoting awareness of the College’s programs, people, and community impact.
This position is responsible for planning, developing, and managing strategic communications and public relations activities to inform, engage, and inspire internal and external audiences. The Manager supports media relations, internal communications, crisis communication response, and community engagement efforts in close coordination with the Director of Marketing and Communications.
Core Responsibilities
Strategic Communications & Public Relations Plan, develop, and execute strategic communication initiatives that align with institutional goals. Develop content and messaging that promote Reynolds’ programs, services, accomplishments, and community impact. Manage media relations, including story development, press releases, media outreach, and interview coordination. Internal & Crisis Communications Develop internal communication strategies to support employee engagement and information flow across the College. Assist in the development and implementation of crisis communications plans; prepare timely and accurate communications during emergencies. Digital Communications & Content Development Develop and produce written content for web, social media, email campaigns, newsletters, and other communication channels. Ensure consistent brand voice, messaging accuracy, and adherence to College style guidelines. Community Engagement & Stakeholder Relations Cultivate and maintain positive relationships with media outlets, community partners, and internal stakeholders. Support events, initiatives, and outreach efforts that enhance the College’s visibility and public presence. Project & Workflow ManagementOversee communication projects from concept through delivery, ensuring timeliness, quality, and alignment with marketing and communications strategies.
This position is open until filled. Resume review will begin on 12/5/2025.
Special Assignments | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications | Minimum Qualifications Knowledge of media relations, public information, or communications practices demonstrated through prior work experience. Professional writing and editing skills evidenced through application materials and/or work samples. Experience developing communication materials such as press releases, web content, newsletters, or digital media. Experience managing communication or public relations projects. Experience using digital communication tools such as email marketing platforms, website content management systems, Canva, or social media management tools.
Additional Considerations | Preferred Qualifications Bachelor’s degree in communications, public relations, marketing, or related field preferred. Experience in higher education.
Operation of a State Vehicle | No
Supervises Employees | No
Required Travel | Travel between campuses and as needed.
Posting Detail Information
Posting Number | CLS_4170P
Recruitment Type | General Public - G
Number of Vacancies | 1
Position End Date (if temporary) |
Job Open Date | 11/24/2025
Job Close Date | 12/12/2025
Open Until Filled | Yes
Agency Website | www.reynolds.edu
Contact Name |
Email |
Phone Number |
Special Instructions to Applicants | This position is open until filled. Resume review will begin on 12/5/2025.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Additional Information
Background Check Statement Disclaimer | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting | https://jobs.vccs.edu/postings/90823
Recruitment Type | General Public - G
Number of Vacancies | 1
Position End Date (if temporary) |
Job Open Date | 11/24/2025
Job Close Date | 12/12/2025
Open Until Filled | Yes
Agency Website | www.reynolds.edu
Contact Name |
Email |
Phone Number |
Special Instructions to Applicants | This position is open until filled. Resume review will begin on 12/5/2025.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Additional Information
Background Check Statement Disclaimer | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting | https://jobs.vccs.edu/postings/90823
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have at least a Bachelor’s degree in Journalism, Communication, Public Relations, English, Marketing, Media, relevant field, or combination of equivalent applicable experience or training or education?
- Yes
- No
- * Do you have experience successfully managing and delivering projects, preferably in communications, marketing, advertising, or public relations environment ?
- Yes
- No
- * Do you have experience writing for a variety of styles and uses (e.g., feature articles, press releases, speeches, talking points, social media, website, technical, etc.) that is intended for a variety of audiences (students, employees, internal and external stakeholders, media, board, college administration, etc.) ?
- Yes
- No
- * How many years of experience do you have writing for a variety of styles (full-length feature articles, press releases, speeches, talking points, social media, website, technical, etc.) that is intended for a variety of audiences (students, employees, internal and external stakeholders, media, board, college administration, etc.) ?
- 0-4 years
- 5-9 years
- 10-14 years
- More than 15 years
- * Candidates selected for an interview will be asked to submit in advance a digital portfolio that showcases their most recent and best work. If selected for an interview, will you be able to provide the portfolio when requested?
(Open Ended Question)
Applicant Documents
Required Documents
- Resume
Optional Documents
- Cover Letter/Letter of Application
- Unofficial Transcripts
- Writing Sample
- Unofficial Transcript 2
- PDF Portfolio or Website
- Alternative Hiring Process Letter
- (877) 340-5577
- ats@ssc.vccs.edu
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