Edtech.com's Summary

Arizona State University is hiring a Communications Coordinator. The role involves designing and delivering effective, student-centered marketing campaigns using emerging technologies, collaborating with university partners, managing multiple projects, and analyzing engagement data to optimize outreach efforts.

Highlights

Create, schedule, and measure multi-channel communication campaigns including email, text, and digital platforms.
Maintain communications calendar and track project deadlines and approvals to ensure timely outreach.
Serve as liaison between communications team and stakeholders to prioritize and execute requests.
Analyze campaign performance metrics and generate reports to inform strategy and stakeholder updates.
Manage data files for segmented campaigns using Constituent Relationship Management (CRM) systems.
Ensure campaign quality through list verification, testing, proofreading, and compliance with email/text messaging best practices.
Respond to student inquiries via email and text, providing accurate information or routing as needed.
Required qualifications include a bachelor's degree and at least three years of relevant experience, or equivalent combination of training and experience.
Preferred skills include expertise with marketing principles, digital communication channels, data analysis, project management tools, and experience in higher education communications.
Compensation ranges from $50,000 to $60,000 annually, depending on experience.

Communications Coordinator Full Description

Job Profile:Outreach and Marketing Specialist 2

Job Family:Outreach and Marketing

Time Type:Full time

Max Pay - Depends on experience:$60,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.

Job Description:

Position Salary Range: $50,000 - $60,000 per year; offer dependent on experience

Arizona State University is committed to the success of every student. The Student Success Innovations (SSI) team in the Office of the University Provost supports this mission by ensuring students have a supportive, connected experience that helps them achieve their academic and personal goals. Effective communication is a key part of that support, and the skills of a Communications Coordinator are essential to delivering the right messages at the right time so students can access the resources they need to succeed.

The SSI team is seeking a collaborative, detail-oriented communications professional to help design and deliver timely, relevant, and effective outreach to ASU students through emerging technologies, including AI chatbots and automated systems. The Communications Coordinator will work collaboratively with partners across the university to ensure consistent, student-centered messaging and will play a central role in executing creative campaigns, monitoring engagement, and using data to inform strategy. This position will provide technical expertise in creating, scheduling, and measuring campaigns; managing multiple projects in coordination with team leads; and compiling results for sharing with stakeholders, aligned with established goals.

Essential Duties:

Maintain and update a communications calendar to ensure the timely delivery of all outreach initiatives.
Track project deliverables, deadlines, and approvals, proactively identifying and addressing potential delays.
Serve as the primary liaison between the communications team and stakeholders, ensuring requests are clearly documented, prioritized, and executed.
Support cross-functional collaboration by coordinating meetings, sharing updates, and documenting project decisions.
Assist in building, testing, and launching communication campaigns across multiple channels, including email, text, and digital platforms.
Prepare and edit campaign assets, including templates, copy, and visual content, ensuring consistency with brand guidelines and accessibility standards.
Coordinate with designers, writers, and stakeholders to review and finalize campaign materials.
Gather, monitor and analyze campaign performance metrics to assess effectiveness and student engagement.
Translate data into clear reports and stakeholder updates, providing leadership and partner units with timely insights.
Identify trends and continuously recommend strategies to improve and optimize outreach efforts.
Create lists through Constituent Relationship Management (CRM) systems and dashboard queries; manipulate files for segmented campaigns; and ensure accurate uploading or field mapping.
Ensure the quality and accuracy of campaigns by critically evaluating/verifying large contact lists, thoroughly testing and proofreading campaigns, and complying with industry best practices for direct email and text messaging to maintain ASU's sending reputation.
Respond to student inquiries received through email and text messaging platforms, providing accurate information or routing to the appropriate department as needed.
May include supervising and mentoring a part-time student employee to support campaign execution and administrative tasks.

Desired Qualifications:

Evidence of strong communication skills, with the ability to adapt tone and style for varied audiences.
Ability to manage multiple projects in a fast-paced environment with shifting priorities and tight deadlines.
Strong organizational skills with exceptional attention to detail and accuracy.
Knowledge of marketing and communications principles, strategies, and best practices.
Knowledge of digital communication platforms and channels, including email, text messaging, social media, web content, and mobile applications.
Skill in analyzing campaign metrics, compiling reports, and interpreting data to evaluate effectiveness.
Skill in creating and managing data files for campaign imports, audience segmentation, and personalized outreach.
Knowledge of project management practices and tools to manage timelines, deliverables, and collaboration.
Skill in problem-solving, critical thinking, and making sound decisions.
Ability to establish and maintain effective working relationships across teams and stakeholders.
Knowledge of accessibility standards, brand consistency, and user experience best practices in digital content.
Knowledge of digital content development and management concepts, including web content management systems.
Skill in coordinating review and approval processes, including incorporating complex or competing feedback.
Experience with campaign management platforms (e.g., Airtable, Salesforce Marketing Cloud, or similar).
Familiarity with data visualization and reporting tools to enhance stakeholder updates.
Experience working in higher education or student-focused communications.
Experience supervising or mentoring student workers or interns.

Working Environment:

Activities are performed in an environmentally controlled office setting, subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Occasional bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require the ability to quickly change priorities, which may include and/or are subject to the resolution of conflicts. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions. Regular use of standard office equipment, including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, telephone and associated computer/technology peripherals. Under general supervision.

Flexible Work Options:

ASU is a varied enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.

Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
Hybrid work is anarrangement in which employees spend at least 60% of their regular workweek at their primary ASU work location. Approval from a dean or vice president is required.

Department Statement:

Student Success Innovations is charged with operationalizing a responsive, student-centric culture that balances technology and personal touch to achieve success for ASU students. Through a collective commitment to the success of each student, the team implements data-informed strategies at scale that aim to optimize the use of technology (for students and staff), simplify complexities within systems and processes and coordinate student-centric communication.

Driving Requirement:Driving is not required for this position.

Location:Campus: Tempe

Funding:No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$15676.htmld

To be considered, your application must include all of the following attachments:

Cover letter
Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:A fingerprint check is not required for this position.

Original Job Description