Content Marketing and Communications Specialist, Enrollment Management

🇺🇸 Kent, OH

🕑 Full-Time

💰 $52K - $54K

💻 Enrollment

🗓️ September 16th, 2025

CRM

Edtech.com's Summary

Kent State University is hiring a Content Marketing and Communications Specialist in Enrollment Management. This role involves creating engaging multi-channel marketing content that supports enrollment goals, collaborating with university stakeholders, and using CRM tools to personalize and analyze communications.

Highlights

Create and edit content for email, SMS, web, social media, print, and video channels.
Develop editorial calendar and strategize content targeting prospective and current students and parents.
Use Customer Relationship Management system (Slate) for segmented audience targeting and campaign execution.
Collaborate with university colleges, divisions, and University Communications and Marketing.
Build reports and analyze data to measure communication effectiveness.
Bachelor's degree in marketing, communications, journalism, public relations, English, or related field.
Minimum two years of full-time experience in marketing, communications, admissions, enrollment management, or writing.
Proficiency with AP Style, email marketing platforms (Slate), CRM (Slate), and web content systems (Drupal).
Salary range between $52,232 and $53,790.
Work schedule Monday to Friday 8 AM to 5 PM, with frequent on-campus travel and occasional off-campus travel.