Content Marketing Manager

We are looking for a highly skilled Content Marketing Manager to lead the execution of multi-channel marketing content activities. This role plays a critical part in supporting our brand narrative, driving audience engagement, and fueling demand generation through compelling content and copy. The Content Marketing Manager collaborates cross- functionally with product marketing, growth marketing, web development, design teams, and client-facing teams to create content strategies that align with our overall business objectives. This high-visibility role influences thought leadership, brand positioning, and content performance across multiple channels.

 In This Role You Will:
Execute Content Strategies
• Manage editorial content calendars and ensure timely execution of content initiatives across channels including corporate blog, thematic customer stories, timely updates to our website, efficacy research, and toolkits to enable client-facing colleagues
• Support the development and execution of multi-channel content strategies that optimize engagement, lead generation impact, and align with marketing objectives, audience needs, and distribution best practices
• Leverage audience insights, SEO/LLM optimization, and analytics to make strategic recommendations for content topics, formats, and distribution
• Employ generative AI tools to accelerate content ideation, outline development, and first-draft creation, enhancing speed without sacrificing quality or brand voice
Lead Content Creation and Editorial Calendars
• Develop and oversee high quality content creation that conveys key brand messaging through compelling storylines, actionable insights, and inspiration, enhancing our market position
• Craft strategic, on-message content across various formats, including blogs, case studies, whitepapers, research reports, videos, and sales enablement materials to engage and inform our audience
• Collaborate with internal and external teams (writers, designers, and video producers) to ensure consistent, high quality brand voice and messaging across all content
• Integrate AI-driven tools into the content development process to streamline workflows, boost creativity, and scale high-quality content production
Support Demand Gen and Sales Enablement Activities
• Create content assets that drive lead generation, nurture campaigns, and sales enablement efforts
• Develop sales collateral and presentations to support client-facing teams
• Partner with demand gen teams to optimize content for inbound marketing, paid media, and organic social media campaigns
 
Core Competencies for Success
• Cross-functional collaboration
• Audience segmentation and targeting
• Creative problem-solving
• Project and stakeholder management
• Copywriting spanning short-form to long-form, digital to print
• Key message development and content storytelling
• SEO and LLM optimization
• Experience writing AI prompts to produce high-quality, on-message content
 
Credentials and Experience:
• 3+ years of experience in content marketing, preferably in education or B2B
• Proven track record of developing multi-channel content strategies
• Proficiency in content creation tools and content management systems (WordPress, Seismic, Microsoft Office, Basic Adobe Creative Suite, Canva)
• Experience managing content production, including working with writers, designers, and video teams
• Exceptional writing, editing, and communication skills
• Legal right to work in the United States
 
This role will sit in our Charlotte HQs with a hybrid work schedule.
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At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.

Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.

We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.

Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
 
• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
 
Team Member Wellness – When you feel great, you do great work!
• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)
 
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.

Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.