Podium Education
Content Optimization Manager
Edtech.com's Summary
Podium Education is hiring a Content Optimization Manager responsible for creating and improving student-facing marketing content across email, SMS, landing pages, and paid social channels. The role involves developing, testing, and refining messaging to increase student engagement, application completion, and enrollment, working closely with multiple teams to ensure consistent, high-performing content throughout the student journey.
Highlights
- Write and optimize marketing emails and SMS campaigns to drive student engagement and conversion
- Develop and refine landing page copy for higher conversion rates and partner with design and growth teams on new user experiences
- Create content ideas and messaging for paid social campaigns on Instagram, Facebook, and LinkedIn
- Conduct A/B testing, analyze campaign performance, and scale successful messaging strategies
- Gather student insights through user research to inform compelling messaging and customer personas
- Experience required: 3+ years in content marketing, lifecycle content creation, or copywriting
- Strong skills in short-form email and website marketing, and familiarity with paid social platforms and best practices
- Ability to review performance data and manage multiple campaigns simultaneously
- Competitive salary with performance-based bonus and comprehensive benefits including 401k, health, vision, dental, and unlimited PTO
- Work remotely with a flexible environment and opportunity to impact higher education and career pathways for students
Content Optimization Manager Full Description
Content Optimization Manager
Full time
Remote
Content Optimization Manager
Who We Are
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.
Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.
- Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
- Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
- Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.
Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.
Overview
The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints.
This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey.
This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.
What You’ll Do
Email & SMS Content Optimization
- Write and optimize marketing emails and SMS campaigns across the student lifecycle
- Develop high-converting subject lines, body copy, and calls to action
- Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
- Continuously test messaging angles, urgency, and value propositions
Landing Page Content
- Develop and refine landing page copy to improve conversion rates
- Optimize headlines, structure, and calls to action based on performance data
- Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc.
Paid Social & Cross-Channel Ideation
- Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
- Translate high-performing email/SMS messaging into cross-channel concepts
- Partner with Paid Media to test new creative directions and campaign themes
- Ensure consistency of messaging across all student touchpoints including post-event communications
Content Testing & Iteration
- Generate content ideas and variations for A/B testing across channels
- Analyze campaign performance and recommend improvements
- Document winning messaging and scale successful approaches across schools and programs
Student Insights & Messaging
- Gather student feedback and identify common questions, objections, and motivations
- Conduct student facing user-research to create customer personas
- Translate insights into clearer, more compelling messaging across channels
- Support development of messaging frameworks for programs, tracks, and partner schools
Qualifications
- 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
- Strong experience writing for short-form email and website marketing
- Experience developing landing page or conversion-focused content
- Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
- Comfortable reviewing performance data and making content recommendations
- Strong attention to detail and ability to manage multiple campaigns at once
Success in This Role
- Improved email and SMS engagement and conversion rates
- Increased landing page conversion rates
- Stronger consistency in messaging across channels
- Increased volume and quality of content testing
- Clear, compelling communication of program value to students
What We Offer
- Competitive salary and benefits with performance-based bonus
- Remote, flexible work environment (and a fabulous office if you’re in Austin, TX)
- A mission-driven team that genuinely believes in what we’re building
- Real ownership and visibility—this is not a large team where work disappears into a backlog
- The opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem
Benefits
- 401k, Health, Vision and Dental insurance packages
- Short term disability insurance
- Unlimited Paid Time Off
- Discounted Wellhub Membership
- Access to 3 Mental Health Applications
- One Medical Membership
- 8 Company-Paid for Therapy Sessions
- Free access to upskill through our Global Experiential Programs
- Excellent Birthing and Bonding Leave policies
- Sleep coach for post-partum and infant coaching
- Student and Partner focused half days every First Friday of the month
- Extremely talented and intelligent co-workers
- A massive impact on universities and the lives of others, every single day
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