Brightpoint Community College is hiring a Content Strategist to lead the planning and optimization of its web and social media presence from its Creative Services team. The role combines digital content creation, marketing strategy, and analytics to support student recruitment and retention with engaging, accessible digital experiences. The strategist directs digital workflows and campaigns and mentors student interns so that authentic student voices shape the college's communications.
Highlights
Produce written, graphic, photo, and short-form video content aimed at prospective and current students across the web, social media, and other digital channels, working alongside the Creative Services team.
Serve as primary editor and brand steward for digital content, keeping tone, visual identity, and messaging consistent across departments, and work with the web developer on routine updates and layout edits in the ExpressionEngine CMS for brightpoint.edu.
Enforce digital accessibility standards, including WCAG 2.1 AA and state and federal requirements, across all web assets and media.
Recruit, train, and mentor student interns so they can create authentic, student-led content while building practical marketing skills.
Build and carry out integrated digital content strategies that advance enrollment, retention, and community engagement, using SEMrush, Google Analytics, and emerging AI tools to lead SEO, AI search optimization, and answer engine optimization work with the web developer.
Track user behavior and campaign performance and turn the analytics into recommendations for the web developer and Creative Services team, while testing new digital tactics in higher education marketing.
Direct editorial calendars and multi-department campaign rollouts from concept to evaluation within scope and budget, and manage the college's official social media channels and major parts of its website.
Triage and assign incoming web and calendar service requests, and refine intake workflows across departments based on user feedback and performance metrics.
Bring a strong portfolio of digital storytelling, writing and editing, short-form video, or visual design, plus hands-on experience with content management systems such as ExpressionEngine and Drupal, Google Analytics, SEMrush, and social media tools.
Show experience leading large projects and managing editorial calendars under competing deadlines, along with an understanding of integrated marketing and audience segmentation in higher education or a similarly complex setting.
Preferred qualifications include 3+ years leading multi-channel digital campaigns, a bachelor's degree in communications, marketing, digital media, English, design, or a related field, and experience supervising student or creative interns, auditing content for accessibility, or applying AI-driven marketing tools.
Hiring range of $65,000 to $75,000, full time, Monday through Friday from 8:00am to 5:00pm as needed, based at the Midlothian Campus with hybrid telework options.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Posting Details
Posting Summary
Working Title | Content Strategist (00154) Role Title | PR & Mktg Spec III Role Code | 29093-SW FLSA | Exempt Pay Band | 04 Position Number | 29000154 Agency | Brightpoint Community College Division | Brightpoint Community College (Div) Work Location | Chesterfield - 041 Hiring Range | $65,000 - $75,000 Emergency/Essential Personnel | No EEO Category | 2-Professionals Full Time or Part Time | Full Time Does this position have telework options? -Telework options are subject to change based on business needs- | Does this position have a bilingual or multilingual skill requirement or preference? | Work Schedule | Monday – Friday, 8:00am – 5:00pm; as needed Sensitive Position | No Job Description |
Brightpoint Community College is a two-year public institution of higher education and is one of the largest of Virginia’s 23 community colleges. The college is located within the Greater Richmond metropolitan area. It serves students and the community at its two campuses, in Chester and Midlothian; online; and in locations throughout its service area. Brightpoint Community College’s mission is to provide quality educational opportunities that inspire student success and community vitality. It envisions a success story for every student.
Brightpoint offers a robust benefits package, including: State of Virginia employee benefitsComprehensive health insurance (medical, dental, and vision) Virginia Retirement System (VRS) participationGenerous annual leave and paid holidaysRemote work flexibility, depending on role and departmental needs Professional development opportunitiesContinuous learning programsAccess to wellness resources and employee assistance programs Brightpoint Community College invites applications for a Content Strategist in our Creative Services team to lead the planning, execution, and optimization of the college’s multi-channel digital presence. Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness; supports student recruitment and retention; and fosters a culture of student success by delivering engaging, accessible digital experiences across the college’s web and social media channels. The Content Strategist serves as a key operational leader within Creative Services – directing digital workflows, producing high-impact campaigns, analyzing performance data, and mentoring student interns to integrate authentic student voices into college communications. Core Responsibilities Creative Leadership & Content Creation: Multi-Format Storytelling: Work with the team to conceptualize and produce engaging written, graphic, photo, and short-form video assets tailored for prospective and current students across web, social, and digital touchpoints. Brand & Editorial Oversight: Act as the primary editor and brand steward for digital content, ensuring a consistent tone, compelling visual identity, and messaging alignment across departments and platforms. Collaborating with web developer, execute day-to-day updates, routine content refreshes, and layout edits within our ExpressionEngine Content Management System (CMS) for www.brightpoint.edu. Accessibility Compliance: Enforce rigorous digital accessibility standards across all web assets and media in accordance with WCAG 2.1 AA and state/federal requirements. Student Voice & Mentorship: Recruit, train, and mentor student interns, empowering them to create authentic, student-led content while building practical marketing skills. Digital Strategy, Data & Analytics: Multi-Channel Performance: Formulate and execute integrated digital content strategies that advance enrollment, retention, and community engagement goals. SEO, AIO & AEO Optimization: Leverage SEMrush, Google Analytics, and emerging AI tools to lead Search Engine Optimization (SEO), AI Search Optimization (AIO), and Answer Engine Optimization (AEO) initiatives, in partnership with the web developer. Data-Driven Decision Making: Continuously track user behavior, digital journeys, and campaign performance. Translate analytics into actionable recommendations in consultation with web developer and other members of the Creative Services team. Emerging Tech Integration: Monitor evolving digital trends, search behaviors, and AI capabilities to test and adopt innovative tactics in higher education marketing. Project Management & Operations: Social & Web Management: Oversee the day-to-day content generation and management of the college’s official social media channels and major components of the enterprise website. Editorial & Campaign Planning: Direct editorial calendars, digital campaigns, and multi-departmental rollouts from concept to evaluation within scope and budget. Workflow & Intake Optimization: Triage, assign, and manage incoming web and calendar service requests; refine cross-departmental intake workflows using user feedback and performance metrics. Cross-Functional Collaboration: Partner closely with stakeholders across the college to align digital messaging and ensure consistent information is shared. This position is based at the Midlothian Campus, with hybrid telework options available. Special Assignments | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor. KSA's/Required Qualifications | Strong portfolio demonstrating digital storytelling, writing/editing, short-form video production and/or visual content design. Hands-on experience with modern content management systems (e.g., ExpressionEngine and Drupal), web analytic tools (Google Analytics), SEO/AIO platforms (SEMrush), and social media platforms/tools. Demonstrated experience working in a fast-paced environment, leading complex, large-scale projects, managing editorial calendar and balancing with competing deadlines and multiple internal clients. Proven understanding of integrated marketing and communications principles and audience segmentation within higher education or a similarly complex environment. Analytical skills to research, evaluate, and adopt digital tools and metrics to optimize campaigns and web performance. Excellent written, oral and visual communication skills. Must be highly organized, detail-orientated, customer-service driven, and comfortable working both independently and as a part of a team. A proactive willingness to learn emerging technologies and continuously develop new skills. Successful completion and passing of a background check is required. Additional Considerations | 3+ years of experience leading multi-channel digital campaigns and strategic communication initiatives, preferred. Bachelor’s degree in communications, marketing, digital media, English, design, or a closely related field Direct experience supervising, mentoring or directing student interns or creative interns. Demonstrated ability to evaluate data, research emerging tools and translate web/social metrics into continuous performance improvements. Experience implementing or auditing content for digital accessibility standards (WCAG 2.1 AA) for web and media assets. Practical experience applying AI-driven marketing tools or optimization strategies (AIO/AEO). Operation of a State Vehicle | No Supervises Employees | No Required Travel | As required
Posting Detail Information
Posting Number | CLS_4851P Recruitment Type | General Public - G Number of Vacancies | 1 Position End Date (if temporary) | Job Open Date | 11/04/2026 Job Close Date | 12/31/2026 Open Until Filled | Yes Agency Website | https://www.brightpoint.edu Contact Name | Email | Phone Number | Special Instructions to Applicants | In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155 Additional Information | Position is open until filled. Application review will begin November 18, 2026
All full-time classified employees new to the Commonwealth of Virginia will serve a 12-month probationary period.
Applicants must be legally authorized to work in the United States without the need for employer sponsorship now or in the future. Brightpoint Community College does not sponsor or assume sponsorship of employment visas. Background Check Statement Disclaimer | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/ EEO Statement | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors. ADA Statement | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested. E-Verify Statement | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes. Quicklink for Posting | https://jobs.vccs.edu/postings/102811
Supplemental Questions
Required fields are indicated with an asterisk (*).
* Which best describes your experience developing and managing digital content strategies and campaigns?
No experience
Assisted with content campaigns
Independently managed digital content initiatives
Led multi-channel digital campaigns across multiple platforms
Developed and directed organization-wide digital content strategies
* Please provide a specific example of a digital content strategy or campaign you led, including your role and the results achieved. (Open Ended Question)
* What is your level of experience using analytics, SEO, or content optimization tools (e.g., Google Analytics, SEMrush)?
No experience
Basic familiarity
Regular user of analytics or SEO tools
Advanced user responsible for performance analysis and recommendations
Led organization-wide optimization strategies informed by data
* Describe how you used analytics or SEO data to improve website performance, audience engagement, or campaign results. (Open Ended Question)
* Which best describes your experience managing website content and ensuring digital accessibility compliance?
No experience
Managed website content only
Created accessible web content
Reviewed content for WCAG compliance
Led accessibility compliance efforts and website content governance
* Describe your experience with website content management and implementing or maintaining digital accessibility standards, including any CMS platforms used. (Open Ended Question)
Applicant Documents
Required Documents
PDF Portfolio or Website
Optional Documents
Resume
Cover Letter/Letter of Application
Alternative Hiring Process Letter
SF-50 (Documentation of involuntary separation from Federal Agency)
