Edtech.com's Summary

Central Michigan University is hiring a Coordinator for Slate Communications in Admissions. The role involves managing and optimizing electronic communications in Slate to support strategic enrollment goals, collaborating with the admissions team, and ensuring effective, timely outreach to prospective students and stakeholders.

Highlights

Build and execute segmented, automated communication strategies in Slate to support enrollment.
Create mobile-optimized emails and digital content using CSS/HTML.
Monitor communication deliverability and performance metrics to optimize campaigns.
Collaborate with Slate team to manage queries, populations, and content logic.
Ensure compliance with data protection laws such as GDPR and CAN-SPAM Act.
Bachelor’s degree and at least two years’ experience with marketing automation CRM and email marketing required.
Preferred experience with Slate Deliver, reporting, and campaign analysis.
Position offers a salary range of $47,000 to $55,000 annually.
Supports admissions and enrollment goals within the Student Recruitment & Retention division.
Full-time, 12-month position reporting to the director of admissions communications.

COORDINATOR / SLATE COMMUNICATIONS / ADMISSIONS Full Description

Position Information

Posting Number: S-4008

Position Number: 00380

Type of Recruitment: External

Position Title: COORDINATOR / SLATE COMMUNICATIONS / ADMISSIONS

Position Summary

Reporting to the director of admissions communications, the slate communications coordinator will support the strategic enrollment management plan by building, managing, and optimizing electronic communications in Slate for prospective students and related stakeholders. This position is responsible for executing the communications plan within the Admissions Office and also interacts regularly with the Admissions Slate team. This position also contributes to enrollment goals by creating a positive experience for prospective students and related audiences.

Required Qualifications

Bachelor’s degree in a related field.
Two years of experience working with a marketing automation CRM system, with proven success in email marketing.
Demonstrated experience working in a team-oriented atmosphere.
Working knowledge of CSS/HTML related to building mobile-optimized emails and web pages.
Knowledge of best practices related to email and SMS compliance and deliverability.
Excellent technical, interpersonal, and organizational skills, with a service-oriented approach to work.
Demonstrated critical thinking and problem-solving skills.
Ability to translate business and stakeholder requirements into technical solutions.
Excellent verbal and written communication skills.
Ability to manage multiple priorities under hard deadlines while maintaining a high level of professionalism and exceptional attention to detail and accuracy.

Preferred Qualifications

Demonstrated experience working in higher education, admissions/enrollment, or a related field.
Demonstrated experience in Slate, specifically working in Deliver, reports and queries.
Demonstrated experience reporting on and analyzing campaign metrics.
Ability to report on and analyze relevant data.

Duties & Responsibilities

Uses independent judgment in the creation and ongoing optimization of segmented, and automated communication strategies in Slate to support enrollment goals.
Builds targeted, and dynamic outreach communications in Slate to guide stakeholders through the admissions cycle.
Ensures electronic communications are delivered to prospective students, families, and other related stakeholders in a timely and accurate manner.
Collaborates with the Slate team members to build and maintain queries, populations, rules, content blocks, and conditional logic to support communications.
Writes CSS/HTML code to ensure emails and other digital communications are optimized for multiple devices.
Routinely monitors deliverability and performance metrics to increase goal conversion and make communications strategy recommendations to leadership.
Troubleshoots and resolves issues related to outgoing electronic communications.
Maintains multiple campaigns in various stages simultaneously.
Assists with other marketing/recruiting efforts in Slate as assigned, including communications related to events and forms.
Provides regular reports and recommendations to internal stakeholders to assist in documenting, measuring, and analyzing the effectiveness of campaigns.
Ensures all practices comply with the latest Web Content Accessibility Guidelines (WCAG), General Data Protection Regulations (GDPR), the CAN-SPAM Act, and other relevant telecommunications laws.
Supports CMU’s brand standards through electronic communications.
Performs other duties as assigned.

Supervision Exercised: None.

Message to Applicants

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

You must submit an on-line application in order to be considered as an applicant for this position. Cover letters may be addressed to the Hiring Committee. Application reviews will begin immediately.

Employee Group: Professional & Administrative -Salary

Staff Pay Level:

Pay Range: $47,000 - $55,000

Division: Student Recruitment & Retention

Department: Admissions

Position Status: Regular

Position End Date:

Employment Status: Full-Time

FTE: 1.0

Position Type: 12 month

Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed

Location: Mount Pleasant, MI

About the Department:

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

EEO Statement

CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

If you wish to see “Know Your Rights” posters, please click here.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.

CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: [email protected]

Posting Ends: 11/18/

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