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Syracuse University

Creative Content Specialist

🇺🇸 Syracuse, NY

🕑 Full-Time

💰 $62K

💻 Marketing

🗓️ August 11th, 2025

Edtech.com's Summary

Syracuse University is hiring a Creative Content Specialist. This role involves producing innovative and visually compelling designs, videos, and animations across digital, print, web, and social platforms to uphold the Syracuse Athletics brand. The specialist collaborates with the Director of Marketing to create custom content that communicates ideas and engages fans across multiple channels.

Highlights
  • Create custom motion graphics and animated videos for game day promotions, social media campaigns, and live event broadcasts.
  • Design digital and print marketing collateral such as posters, banners, email templates, and web graphics to support ticket sales and fundraising.
  • Manage and maintain a digital asset library for cross-departmental use.
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Cinema 4D) on Mac platforms.
  • Strong knowledge of Facebook ad specifications for video and graphic assets.
  • Proficient in Microsoft Office, especially PowerPoint.
  • Bachelor’s degree required, preferably in graphic arts, visual communications, or related field.
  • Minimum two years of professional graphic design and motion graphics/video production experience.
  • Experience in sports marketing is a plus.
  • Position offers a pay rate of $62,400 annually.
  • Reports to the Director of Marketing within the Athletics department.

Creative Content Specialist Full Description

Creative Content Specialist
Job #  | 042101
Department Code  | 34213-7031
Department  | Athletics
Job Title  | Creative Content Specialist
Location  | Syracuse, New York
Pay Range  | $62,400
Pay Determination  | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level  | S5
FLSA Status  | Exempt
Hours  | Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type  | Full-time
Campus  | Syracuse, NY
Unionized Position Code  | Not Applicable

Job Description  | The Creative Content Specialist is responsible for producing innovative and visually compelling designs, videos, and animations across digital, print, web, and social platforms that uphold the Syracuse Athletics brand. Reporting to the Director of Marketing, this role requires advanced skills in interactive media, graphic design, video editing, and 3D animation. The ideal candidate is a creative thinker who can develop custom content that effectively communicates ideas and engages fans across multiple channels. They are highly organized, deadline-driven, and detail-oriented, with strong interpersonal and communication skills. This position demands a self-starter who thrives both independently and collaboratively within a fast-paced team environment.

Education and Experience  | Bachelor’s degree required, degree in graphic arts, visual communications, or a related field preferred. Two (2) plus years of professional graphic design experience, with sports marketing experience considered a plus. Two (2) plus years of experience in motion graphics design and video production. Proven ability to manage multiple design projects simultaneously in a fast-paced environment.

Skills and Knowledge  | Advanced proficiency in Adobe Creative Suite on Mac platforms, including Photoshop, Illustrator, InDesign, After Effects, and Cinema 4D. Strong understanding of Facebook ad specifications, including correct sizing for video and graphic assets by ad type and placement. Proficient in Microsoft Office, with particular emphasis on PowerPoint. Exceptional ability to manage multiple projects simultaneously while maintaining high attention to detail. Flexible and adaptable, able to maintain productivity and effectiveness under changing priorities and pressure. Excellent organizational skills with a strong focus on accuracy and quality. Proven team player with the ability to collaborate effectively and support colleagues as needed.

Responsibilities  | Create custom motion graphics and animated videos for game day promotions, social media campaigns, and live event broadcasts. Design digital and print marketing collateral, including posters, banners, email templates, and web graphics to support ticket sales and fundraising efforts. Collaborate with the Director of Marketing and content teams to translate marketing strategies into compelling visual storytelling assets. Manage and maintain a digital asset library, ensuring all creative content is organized, up-to-date, and easily accessible for cross-departmental use. Other duties as assigned.

Physical Requirements  | Not Applicable
Tools/Equipment  | Not Applicable
Application Instructions  | In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University  | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area  | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement  | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans  | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community  | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Quick Link  | https://www.sujobopps.com/postings/110365
Job Posting Date  | 08/09/2025
Application Deadline  |
Full Consideration By  |
Job Category  | Staff
Message to Applicants  | 
Applicant Documents
Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents

Supplemental Questions
Required fields are indicated with an asterisk (*).
  1. * How did you first find out about this position? 
    • sujobopps.com (Syracuse University Online Employment website)
    • Syracuse University HR Recruiter
    • Virtual Career Fair (via NYS Department of Labor)
    • SUNY EOC (Equal Opportunity Center)
    • Women’s Opportunity Center
    • Jubilee Homes
    • Syracuse Northeast Community Center
    • Interfaith Works
    • JobPlus
    • Syracuse.com
    • Chronicle of Higher Education
    • HigherEdJobs.com
    • HERC (HERC Higher Ed Recruitment Consortium)
    • InsideHigherEd.com
    • Indeed.com
    • DiverseEducation.com (Diverse Issues in Higher Education website)
    • LinkedIn Job Posting
    • Facebook
    • Job Fair
    • Search Firm
    • Referred by an SU Employee
    • Other
  2.  If "other", please describe how you first found out about this position. 
    (Open Ended Question)

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