Edtech.com's Summary

Saint Mary's University is hiring a CRM Administrator Level I responsible for managing the daily operations, user support, and routine maintenance of the university's Salesforce and TargetX CRM systems. The role involves troubleshooting, maintaining data integrity, supporting communication campaigns, and assisting with system configuration under senior leadership guidance.

Highlights

Manage day-to-day CRM operations, user permissions, and troubleshooting for admissions and student support staff.
Maintain and build Salesforce Flows, monitor legacy processes, and handle ad-hoc requests.
Execute data imports and maintain data integrity for reports and recruitment analytics.
Configure application forms, RFIs, surveys, and support UI elements using Form Assembly and TargetX with basic HTML/CSS.
Support marketing and admissions teams in communication campaign building and email functionality.
Update training guides and system documentation; assist with annual system refreshes for recruitment cycles.
Requires Associate's Degree or specialized CRM certification; Bachelor's preferred.
Needs 1-2 years CRM administration experience, preferably with Salesforce and familiarity with TargetX.
Prefers certifications such as TargetX EndUser, Form Assembly, or Salesforce Trailhead badges.
Salary range is $46,000 - $50,000, commensurate with experience.

CRM Administrator Level I Full Description

Overview and Responsibilities:

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth. We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our
mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

Job Summary
Reporting to the Director of Enrollment Management Operations, the CRM Administrator Level I is responsible for the day-to-day operational functions, user support, and routine maintenance of the university’s Salesforce and TargetX CRM. This role acts as the primary line of defense for student and staff error resolution, daily troubleshooting, and data cleanliness. Ideal for a professional newer to the CRM administration field (or possessing 2 years of general database experience), this position focuses on maintaining system health, executing communication plans, and learning advanced administration under the guidance of senior leadership while working cross-functionally across campus offices.

Salary Range: $46,000 - $50,000 (Commensurate with experience)

Main Duties & Responsibilities
● User Support & System Health: Monitor the daily health of the CRM, manage user permissions, and provide hands-on training and troubleshooting to resolve user errors for admissions and student support staff through high customer service.
● Routine Configuration & Automation: Assist in building and maintaining standard Salesforce Flows, monitoring legacy Process Builders/Workflows, and fulfilling ad-hoc system requests from supported offices.

● Data Hygiene & Imports: Manage routine data integrity by executing data imports from internal and external sources. Maintain standard report logic to support dashboards, recruitment campaigns, and basic enrollment analytics.
● Form & Communication Maintenance: Support the configuration of application forms, RFIs, surveys, and events using Form Assembly and TargetX. Apply basic CSS and HTML to support user interfaces and URL manipulation.
● Marketing Support: Work directly with the Marketing and Communications office and Admission teams to build out standard communication campaigns and monitor day-to-day email functionality.

Other Duties & Responsibilities
 System Documentation: Update and maintain end-user training guides and internal system documentation to reflect process updates.
 Cycle Prep Support: Assist with the annual refresh of application forms and field management systems ahead of new recruitment cycles.
 Compliance & Safety: Observe university safety guidelines, follow established safety procedures, and perform other duties as assigned. Qualifications:

Experience and Education Requirements

Education: Associate's Degree or specialized CRM certification (Salesforce Administrator) required. Preferred areas of study include business, technology, computer science, project management, or mathematics. Bachelor’s Degree preferred
Experience: 1–2 years of hands-on experience with configuring and administering CRM systems required (Salesforce preferred). Exposure to higher education processes or managed packages like TargetX is highly valued.
Preferred: TargetX EndUser Certification, Form Assembly certification, or Trailhead badges.

Essential Knowledge & Skills

Customer Service & Attention to Detail: Exceptional customer service skills with a patient, analytical approach to troubleshooting end-user technical frustrations.
Foundational Technical Skills: Familiarity with Salesforce core structure (objects, fields, security), basic Flow logic, and introductory knowledge of web languages (HTML, CSS, Visualforce pages).
Adaptability & Independence: Ability to work independently with limited supervision, manage multiple tasks through frequent interruptions, and read reference manuals to propose creative solutions.
Teamwork: A creative, approachable, and collaborative work style that meets campus partners where they are and values coalition building.

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

General office environments

Application Requirements:

Apply online at https://www.smumn.edu/about/offices-services/human-resources/employment-opportunities/and include a cover letter, resume, and contact information for three professional references.

Saint Mary’s University of Minnesota believes inclusion and human dignity contributes to a robust academic and work environment and is critical to achieving the University's mission in an increasingly diverse society. Individuals with expertise and diverse skills from underrepresented groups are especially encouraged to apply. Saint Mary’s University of Minnesota is an equal opportunity/affirmative action employer. The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution.

Saint Mary’s offers a comprehensive benefit package including health, dental, vision, life and disability insurance, flexible spending, retirement pension plan, and both undergraduate and graduate tuition remission plans.

All offers of employment are contingent upon the successful completion of a criminal background check.

Original Job Description

Overview and Responsibilities:

Salary Range: $46,000 - $50,000 (Commensurate with experience)

Experience and Education Requirements

Education: Associate's Degree or specialized CRM certification (Salesforce Administrator) required. Preferred areas of study include business, technology, computer science, project management, or mathematics. Bachelor’s Degree preferred
Experience: 1–2 years of hands-on experience with configuring and administering CRM systems required (Salesforce preferred). Exposure to higher education processes or managed packages like TargetX is highly valued.
Preferred: TargetX EndUser Certification, Form Assembly certification, or Trailhead badges.

Essential Knowledge & Skills

Customer Service & Attention to Detail: Exceptional customer service skills with a patient, analytical approach to troubleshooting end-user technical frustrations.
Foundational Technical Skills: Familiarity with Salesforce core structure (objects, fields, security), basic Flow logic, and introductory knowledge of web languages (HTML, CSS, Visualforce pages).
Adaptability & Independence: Ability to work independently with limited supervision, manage multiple tasks through frequent interruptions, and read reference manuals to propose creative solutions.
Teamwork: A creative, approachable, and collaborative work style that meets campus partners where they are and values coalition building.

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

General office environments

Application Requirements:

Apply online at https://www.smumn.edu/about/offices-services/human-resources/employment-opportunities/and include a cover letter, resume, and contact information for three professional references.

All offers of employment are contingent upon the successful completion of a criminal background check.

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