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University of Alaska
CRM Marketing Manager
Higher Ed
Edtech.com's Summary
University of Alaska is hiring a CRM Marketing Manager to join the Enrollment Services team at the University of Alaska Anchorage. The manager administers and optimizes the university's Salesforce CRM and Marketing Cloud platforms to support student recruitment, admissions, and advancement initiatives. The role blends technical CRM administration with strategic enrollment marketing, working across departments and University of Alaska campuses.
Highlights
- Manages and optimizes the university's Salesforce CRM and Marketing Cloud platforms
- Supports student recruitment, admissions, and advancement initiatives
- Develops automated communication campaigns for enrollment marketing
- Maintains data integrity within the CRM system
- Improves business processes across departments and University of Alaska campuses
- Delivers actionable insights drawn from CRM and marketing data
- Collaborates across departments and campuses on shared enrollment marketing goals
- Requires a bachelor's degree in Public Relations, Journalism, Communications, Business, or a related field, plus three years of progressively responsible experience, or an equivalent combination of training and experience
- Full benefits package includes retirement options, annual leave, 12 paid holidays per year, tuition waivers for employees and family, and medical, dental, and vision coverage
- Based on the Anchorage campus in an on-site, full-time, term-funded staff role reviewed annually for renewal
CRM Marketing Manager Full Description
The University of Alaska Anchorage is recruiting for a CRM Marketing Manager to work with our Enrollment Services department. If you are interested in the position and have experience in marketing, communications, or enrollment services we encourage you to apply!
The CRM Marketing Manager is a key member of the Enrollment Services team, responsible for managing and optimizing the university's Salesforce CRM and Marketing Cloud platforms to support student recruitment, admissions, and advancement initiatives. This position combines technical CRM administration with strategic enrollment marketing, collaborating across departments and University of Alaska campuses to develop automated communication campaigns, maintain data integrity, improve business processes, and deliver actionable insights.
To thrive in this role the applicant should be a collaborative, detail-oriented professional with experience administering Salesforce CRM and Marketing Cloud, managing data, and developing automated communications. They are an organized problem solver who can balance multiple priorities, build strong relationships, communicate effectively with stakeholders, and use technology to improve processes and support student success.
Minimum Qualifications
- Bachelor's degree in Public Relations, Journalism, Communications, Business or related field and three years of progressively responsible experience relevant to the position, or an equivalent combination of training and experience.
Position Details
This is a full-time, term-funded, exempt staff position complete with both a competitive salary and full employee benefits package. UA provides a generous compensation package that includes retirement options, annual leave, 12 paid holidays per year, tuition waivers for employees and family members, and affordable medical, dental and vision care coverage. New hires will be placed on the UA Staff Salary Schedule, Grade 79, based on education and experience.
Application review will begin on 08/07/2026. Applications received by this date will receive priority consideration; however, the recruitment will remain open until filled.
If you have any questions regarding this position, please contact Rachel Towslee, at [email protected].
This is a term-funded position reviewed annually for contract renewal at the University's discretion.
To be eligible for this position, applicants must be legally authorized to work in the United States without restriction. Applicants who now or may in the future require visa sponsorship to work in the United States are not eligible.
The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact the ADA team at [email protected].
The University of Alaska is an Equal Opportunity/Equal Access Employer and Educational Institution. The University is committed to a policy of non-discrimination against individuals on the basis of any legally protected status.
The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.
Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.
All employees at the University of Alaska are expected to uphold the highest standards of ethics and professionalism when conducting or engaged in university business.
Each university within the University of Alaska system publishes an Annual Security and Fire Safety Report in compliance with the Clery Act, covering campus safety, crime statistics, and emergency notification procedures; access details are available on request.
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