Edtech.com's Summary

D2L is hiring a Customer Advocacy Manager (1 year contract). The role involves leading initiatives to generate customer insights, developing strategies for customer storytelling, and building customer champions in the industry. Responsibilities include nurturing positive customer experiences to enhance brand loyalty and attract new customers.

Highlights

Main responsibility: Develop and execute a comprehensive customer advocacy strategy
Required skills: Experience with advocacy platforms, CRM tools, and marketing automation systems
Compensation: Base salary range of $70,000 - $80,000 CAD
Essential qualifications: Over 5 years in related tech B2B roles such as Customer Marketing, Public Relations, and Customer Success
Collaboration with sales teams to leverage customer success stories
Creating and managing programs to incentivize customer advocacy
Gathering and utilizing customer testimonials and case studies
Monitoring industry trends and adapting strategies accordingly
Recommended Education: Bachelor's degree in marketing, communications, or a related field

Customer Advocacy Manager (1 year contract) Full Description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary:

The mission of the Customer Advocacy Manager is to lead critical efforts to generate customer insights and formulate strategies for telling our customers stories and developing customer champions in the industry. This involves nurturing and harnessing positive customer experiences to build brand loyalty, attract new customers, and strengthen the overall reputation of the company.

Please Note: This is a 1 year contract position.

How You Will Make an Impact:

Customer Advocacy Strategy Development: Develop a comprehensive customer advocacy strategy that aligns with the overall marketing goals and objectives of the organization. This strategy should outline how to identify and engage satisfied customers and turn them into advocates for the brand.
Identifying Customer Advocates: Identify and recruit satisfied customers who are willing to act as brand advocates.
Customer Advocacy Programs: Create and manage customer advocacy programs that incentivize and reward customers for advocating on behalf of the brand. This could include referral programs, customer testimonial campaigns, case studies, and customer success stories.
Building and Managing Customer Champion Program: Establish and maintain customer communities where advocates can connect, share experiences, and promote positive discussions.
Managing Customer Testimonials and Case Studies: Gather customer success stories, testimonials, and case studies that highlight the positive impact of your products or services. Use these materials in marketing campaigns, on the website, and in sales collateral.
Advocacy Content Creation: Collaborate with the content marketing team to create compelling content that showcases customer success stories and demonstrates the value of your products or services to potential customers.
Advocacy in Marketing Campaigns: Integrate customer advocacy into marketing campaigns across various channels, such as social media, email marketing, and advertising. Use customer testimonials and success stories to build trust and credibility.
Nurturing Customer Relationships: Maintain regular communication with advocates to keep them engaged and informed about new marketing initiatives or opportunities for advocacy.
Tracking and Measuring Advocacy Impact: Implement systems to measure the impact of customer advocacy efforts on marketing metrics, such as customer acquisition, conversion rates, and customer retention.
Collaboration with Sales Teams: Partner with the sales team to provide them with the necessary customer advocacy materials and support, enabling them to leverage customer success stories in their sales pitches.
Customer Feedback and Insights: Gather customer feedback from advocates and share relevant insights with the other D2L teams to improve products, services, and overall customer experience.
Monitoring Industry Trends: Stay informed about industry trends, customer needs, and competitive landscape to continuously refine the customer advocacy strategy and stay ahead of the competition.
Budget Management: Responsible for managing the budget allocated for customer advocacy programs and campaigns, ensuring efficient and effective use of resources.

What You'll Bring to the Role:

5+ years in Customer Marketing, Public Relations, Customer Success, EdTech, Education (K-12 or Higher Ed), SaaS, or related tech B2B roles
Experience in managing advocacy programs, creating advocacy content, and leveraging customer testimonials for marketing purposes
Customer-Centric Mindset: Deep understanding of customer needs, pain points, and preferences and a passion for customer success with demonstrated experience developing and managing relationships to drive customer satisfaction and maintain long-term relationships
Exceptional Communication: Strong written and verbal skills for engaging customers and internal stakeholders
Influence & Negotiation: Skilled in securing customer participation in advocacy programs and aligning internal teams
Strategic Thinking: Ability to align advocacy efforts with broader marketing and business goals
Cross-Functional Collaboration: Experience working with marketing, sales, product, and support teams
Ethics & Integrity: Commitment to honest, authentic customer representation
Content Creation: Ability to develop compelling customer stories, testimonials, and case studies
Marketing and Branding: Understanding marketing principles and branding to integrate advocacy efforts into marketing strategies
Project Management and Leadership: Ability to lead, plan, execute, and monitor customer advocacy initiatives
Data Analysis: Proficient in analyzing customer feedback and advocacy metrics to drive improvements
Tech Proficiency: Familiarity with advocacy platforms (e.g., Crowdvocate, Base), CRM tools (e.g., Salesforce), and marketing automation systems. Familiarity with customer review and engagement campaigns for review sites like G2 Crowd would be an asset.
Adaptability: Comfortable navigating evolving customer needs and market trends
Recommended Education: A bachelor's degree in marketing, communications, business administration, or a related field

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$70,000—$80,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

Original Job Description

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary:

Please Note: This is a 1 year contract position.

How You Will Make an Impact:

Customer Advocacy Strategy Development: Develop a comprehensive customer advocacy strategy that aligns with the overall marketing goals and objectives of the organization. This strategy should outline how to identify and engage satisfied customers and turn them into advocates for the brand.
Identifying Customer Advocates: Identify and recruit satisfied customers who are willing to act as brand advocates.
Customer Advocacy Programs: Create and manage customer advocacy programs that incentivize and reward customers for advocating on behalf of the brand. This could include referral programs, customer testimonial campaigns, case studies, and customer success stories.
Building and Managing Customer Champion Program: Establish and maintain customer communities where advocates can connect, share experiences, and promote positive discussions.
Managing Customer Testimonials and Case Studies: Gather customer success stories, testimonials, and case studies that highlight the positive impact of your products or services. Use these materials in marketing campaigns, on the website, and in sales collateral.
Advocacy Content Creation: Collaborate with the content marketing team to create compelling content that showcases customer success stories and demonstrates the value of your products or services to potential customers.
Advocacy in Marketing Campaigns: Integrate customer advocacy into marketing campaigns across various channels, such as social media, email marketing, and advertising. Use customer testimonials and success stories to build trust and credibility.
Nurturing Customer Relationships: Maintain regular communication with advocates to keep them engaged and informed about new marketing initiatives or opportunities for advocacy.
Tracking and Measuring Advocacy Impact: Implement systems to measure the impact of customer advocacy efforts on marketing metrics, such as customer acquisition, conversion rates, and customer retention.
Collaboration with Sales Teams: Partner with the sales team to provide them with the necessary customer advocacy materials and support, enabling them to leverage customer success stories in their sales pitches.
Customer Feedback and Insights: Gather customer feedback from advocates and share relevant insights with the other D2L teams to improve products, services, and overall customer experience.
Monitoring Industry Trends: Stay informed about industry trends, customer needs, and competitive landscape to continuously refine the customer advocacy strategy and stay ahead of the competition.
Budget Management: Responsible for managing the budget allocated for customer advocacy programs and campaigns, ensuring efficient and effective use of resources.

What You'll Bring to the Role:

5+ years in Customer Marketing, Public Relations, Customer Success, EdTech, Education (K-12 or Higher Ed), SaaS, or related tech B2B roles
Experience in managing advocacy programs, creating advocacy content, and leveraging customer testimonials for marketing purposes
Customer-Centric Mindset: Deep understanding of customer needs, pain points, and preferences and a passion for customer success with demonstrated experience developing and managing relationships to drive customer satisfaction and maintain long-term relationships
Exceptional Communication: Strong written and verbal skills for engaging customers and internal stakeholders
Influence & Negotiation: Skilled in securing customer participation in advocacy programs and aligning internal teams
Strategic Thinking: Ability to align advocacy efforts with broader marketing and business goals
Cross-Functional Collaboration: Experience working with marketing, sales, product, and support teams
Ethics & Integrity: Commitment to honest, authentic customer representation
Content Creation: Ability to develop compelling customer stories, testimonials, and case studies
Marketing and Branding: Understanding marketing principles and branding to integrate advocacy efforts into marketing strategies
Project Management and Leadership: Ability to lead, plan, execute, and monitor customer advocacy initiatives
Data Analysis: Proficient in analyzing customer feedback and advocacy metrics to drive improvements
Tech Proficiency: Familiarity with advocacy platforms (e.g., Crowdvocate, Base), CRM tools (e.g., Salesforce), and marketing automation systems. Familiarity with customer review and engagement campaigns for review sites like G2 Crowd would be an asset.
Adaptability: Comfortable navigating evolving customer needs and market trends
Recommended Education: A bachelor's degree in marketing, communications, business administration, or a related field

Base Salary Range

$70,000—$80,000 CAD

Why we're awesome:

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

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Customer Advocacy Manager (1 year contract)

Edtech.com's Summary

Customer Advocacy Manager (1 year contract) Full Description

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