Blackbaud
Customer Lifecycle Marketer
Edtech.com's Summary
- Design and optimize lifecycle stages including onboarding, adoption, engagement, renewal, and expansion.
- Develop targeted segmented campaigns using email, SMS, in-product messaging, and events.
- Collaborate with Customer Success, Product, Sales, and IT teams to align marketing efforts with business goals.
- Establish KPIs and reporting frameworks to measure campaign impact on retention and upsell opportunities.
- Leverage customer data to deliver personalized content and experiences at scale.
- Support advocacy programs to convert satisfied customers into brand advocates.
- Coordinate campaign execution and data integration with platforms like Gainsight, Salesforce, and others.
- Proficiency required in marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight).
- Requires a Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- Minimum 5+ years experience in lifecycle marketing, customer success, or related roles.
- Strong skills needed in A/B testing, segmentation, campaign optimization, communication, and project management.
- Empathy-driven mindset focused on customer satisfaction and loyalty.
Customer Lifecycle Marketer Full Description
The Customer Lifecycle Marketing Manager is responsible for designing and executing marketing strategies that support the full customer journeyâfrom onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.
Key Responsibilities
Customer Journey Mapping: Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion
Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns
Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback
Lifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, and upsell opportunities
Personalization Strategy: Leverage customer data to deliver personalized content and experiences at scale
Advocacy & Engagement: Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement
Platform Integration: Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility
Preferred Experience
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
5+ years of experience in lifecycle marketing, customer success, or related roles.
Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight)
Strong analytical skills and experience with A/B testing, segmentation, and campaign optimization.
Excellent communication and project management skills.
Empathy-driven mindset with a passion for customer satisfaction and loyalty.
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Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
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