Customer Relationship Management Coordinator
Enrollment Services, Kennesaw State University | Marietta, GA | Full-Time, Regular | Job ID 304605
Budgeted salary: $58,000 - $65,300 per year
Job Summary
Supports Enrollment Services and campus partners with CRM system administration tasks, such as user management, ensuring data quality, and creating and maintaining campaigns, reports, and dashboards in the institution’s CRM platform and related systems. Works with the Director of Enrollment Services Solutions to empower various channels to leverage technology to enhance student engagement, recruitment, and retention efforts. Identifies and addresses training needs, consults on best practices for implementing new initiatives, and communicates opportunities and system changes to a wide array of audiences, from end users to leaders.
Key Responsibilities
- Oversee and support the institution’s CRM platform, including data imports, workflow execution, user management, reporting, and system maintenance.
- Serve as the primary CRM resource and liaison between end users, IT, and third-party vendors to resolve issues and support system enhancements.
- Collaborate with stakeholders to gather business requirements and implement CRM solutions that support enrollment and institutional objectives.
- Develop, maintain, and optimize CRM workflows, automations, communications, and business processes.
- Design and maintain dashboards, reports, and analytics that support decision-making, resource allocation, and productivity tracking.
- Manage CRM data integrity, application integrations, data feeds, and system configuration.
- Research, troubleshoot, and resolve CRM-related issues, recommending process and technology improvements.
- Create and manage communication campaigns within the CRM platform to support recruitment, enrollment, and engagement initiatives.
- Provide CRM training and ongoing support to users, and maintain documentation, job aids, and standard operating procedures.
Required Qualifications
- Bachelor’s degree from an accredited institution of higher education.
- One year of experience supporting and/or administering a CRM platform.
Preferred Qualifications
- Advanced degree in a related field and data management abilities.
- Experience administering or supporting CRM platforms in higher education, such as Slate, Salesforce/TargetX, or Element451.
- Experience with other enrollment-related technologies, such as student information systems or student success platforms.