EAB
Demand Generation Marketing Manager
🇺🇸 Hybrid - Richmond, VA
🕑 Full-Time
💰 $46K - $68K
💻 Marketing
🗓️ August 12th, 2025
CRM
Marketo
Salesforce
Edtech.com's Summary
EAB is hiring a Demand Generation Marketing Manager to execute outbound, multi-channel marketing campaigns for its 2-Year Higher Education products. The role involves partnering with cross-functional teams to drive demand, managing email marketing campaigns using automation platforms like Marketo, and leveraging data analytics to optimize campaign performance.
Highlights
- Execute multi-channel demand generation marketing campaigns targeting 2-Year Higher Education institutions.
- Collaborate with Marketing, Sales, Content Marketing, Research, design, and events teams.
- Write compelling copy for emails, landing pages, and social media to drive conversions.
- Use Marketo as the preferred email marketing automation platform and Salesforce CRM for data management.
- Manage and align marketing lists and lead assignments across sales territories using Salesforce reports and Excel.
- Analyze campaign metrics such as leads, conversions, and revenue to improve marketing effectiveness.
- Travel periodically to industry conferences and events to engage with partners and support onsite activities.
- Potentially manage 1-2 direct reports within the Demand Generation Marketing team.
- Require bachelor's degree and 2-3+ years of relevant marketing or sales experience, strong project management, written communication, and Excel skills.
- Compensation range: $45,500 - $67,500 base salary plus discretionary bonuses; benefits include medical, dental, vision, PTO, 401(k), wellness programs, and more.
Demand Generation Marketing Manager Full Description
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Demand Generation Marketing Manager
EAB is seeking an organized, results-oriented Demand Generation Marketing Manager to execute outbound, multi-channel marketing campaigns for EAB’s 2-Year Higher Education products aimed at helping institutions address some of their greatest challenges. In this role, you will work cross-functionally with Marketing, Sales, Content Marketing, and Research to accomplish goals and objectives.
The position is open to candidates in Washington, D.C., Richmond, VA, or remote candidates in the continental U.S. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year.
Primary Responsibilities:
- Partner with various teams (e.g. design, sales, events, research) to execute strategies and drive demand
- Summarize best practice research on a variety of topics to share via diverse channels (e.g. email, landing pages)
- Write copy that differentiates EAB products in the market and drives conversion across channels (via email, landing pages, social media, etc.)
- Use an email marketing automation platform to execute campaigns
- Manage lists from conferences and other sponsorships, including using Salesforce reports and Excel
- Align external data sources with internal data and assign leads to sales territories
- Communicate campaign updates with relevant internal stakeholders in a timely manner
- Use data and analytics to measure, improve, and report on the performance of demand generation efforts (using metrics such as leads, conversions, and revenue)
- Travel periodically to industry conferences and events to engage with partners and prospective partners at exhibit booths, receptions, and support other necessary onsite duties
- May include direct management of 1-2 employees on the Demand Generation Marketing team
Basic Qualifications:
- Bachelor's degree
- 2-3+ years of full-time professional experience in marketing, sales, or a related field
- Superb project management skills and the ability to juggle multiple stakeholders and activities
- Experience using an email marketing automation platform to plan and execute email campaigns, ideally Marketo
- Experience working with a CRM, ideally Salesforce
- Strong written communication skills
- Flexibility and adaptability to change
- Experience with Excel (e.g. creating pivot tables, VLOOKUP)
Ideal Qualifications:
- Relevant experience in the education or business research industries
- Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $45,500 - $67,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
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