Frontline Education
Demand Generation Specialist
🇺🇸 Remote - US
🕑 Full-Time
💰 $70K - $80K
💻 Marketing
🗓️ January 4th, 2026
CRM
Marketo
Salesforce
Edtech.com's Summary
Frontline Education is hiring a Demand Generation Specialist. The role involves executing and optimizing marketing campaigns to generate qualified leads and support new business growth. The specialist will collaborate with cross-functional teams to manage demand generation programs and analyze campaign performance using marketing automation and CRM systems.
Highlights
- Build, launch, and manage marketing campaigns including email, landing pages, webinars, and sales outreach.
- Monitor lead flow, segmentation, routing, and lead hygiene processes.
- Support campaign setup and tracking using marketing automation and CRM tools like Marketo and Salesforce.
- Coordinate with sales and SDR teams to align messaging and campaign timing.
- Summarize campaign performance metrics such as engagement, conversions, and MQLs.
- Assist with A/B testing for improving campaign conversion rates.
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience required.
- 1-3 years of experience in marketing, demand generation, sales, or revenue-support roles preferred.
- Interest in K–12 education and supporting educators and school communities.
- Competitive salary range of $70,000 to $80,000 with bonus eligibility, 401(k) match, employee stock purchase plan, and comprehensive benefits.
Demand Generation Specialist Full Description
Demand Generation Specialist
Location: United States
Description
Demand Generation Specialist
Location: Hybrid to Office, Remote considered
How you'll contribute to our mission
As a Demand Generation Specialist at Frontline Education, you’ll play an important role in helping educators and school communities discover solutions that support the essential work they do every day. By supporting inbound and outbound marketing programs, you’ll help generate qualified pipeline, strengthen new business growth, and ensure our campaigns reach the right audiences at the right moments.
This role is well-suited for someone early in their marketing career who is ready to deepen their experience in demand generation within a collaborative, data-informed, and AI-first environment. You’ll work closely with teammates across Demand Generation, Product Marketing, Marketing Operations, and Sales to execute campaigns, manage leads, and learn how thoughtful technology can enhance human-centered marketing.
How you'll drive success
You will support the execution and optimization of demand generation programs, helping ensure campaigns are delivered accurately, on time, and with clear performance visibility.
Core responsibilities include:
- Assist with building, launching, and managing marketing campaigns across email, landing pages, forms, webinars, and coordinated sales outreach.
- Monitor lead flow, routing, and follow-up processes; assist with list builds, segmentation, and basic lead hygiene.
- Partner with Marketing Operations to support campaign setup and tracking within marketing automation and CRM systems, following established best practices.
- Drive campaigns and track success for demand generation programs with the Agentic Outbound program.
- Help maintain and optimize lead nurture programs through content updates, basic testing, and performance tracking.
- Work closely with SDR and sales teams to coordinate campaign timing, messaging, and follow-up needs; capture feedback to inform future programs.
- Pull and summarize campaign performance metrics including engagement, conversion rates, MQLs, and pipeline influence.
- Assist with A/B testing and incremental improvements across emails, landing pages, CTAs, and offers to improve conversion performance.
- Track campaign timelines, deliverables, and dependencies to help keep programs moving efficiently.
What you bring to help us grow
- You bring curiosity, organization, and a desire to learn how marketing programs connect to real business outcomes.
- You’re motivated by collaboration and enjoy contributing to programs that combine creativity, data, and thoughtful use of technology.
What you'll need to thrive
- Bachelor’s degree in Marketing, Communications, Business, Education with a marketing focus, or equivalent practical experience.
- One to three years of experience in marketing, demand generation, sales, sales development, or a revenue-supporting role.
- Experience working in sales or customer-facing environments, particularly B2B or consultative settings, is helpful.
- Clear written and verbal communication skills with strong attention to detail.
- Comfort managing multiple initiatives at once in a fast-moving, collaborative environment.
- Interest in data, performance metrics, and learning how insights inform smarter decisions.
- Familiarity with marketing automation and CRM platforms such as Marketo or Salesforce is a plus.
- Genuine interest in K–12 education and supporting the people who keep schools running.
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an AI-first organization, transforming how we think, work, and serve the educators who shape our schools every day. By using AI in thoughtful, practical ways, we’re creating tools that help educators save time, gain insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply AI skillsets that grow with you, because at Frontline Education, technology amplifies what matters most: the human drive to learn, improve, and make a difference.
How We Support Growth, Balance, and Well-Being
- Personalized Time Off: Take time when it’s needed most — whether that’s a family vacation, a reset day, or simply time to rest and refocus.
- Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved ones.
- Volunteer Time Off: Paid time to give back and support causes that matter to you.
- Ten Paid Holidays: Enjoy meaningful moments and traditions throughout the year.
- Our Philosophy: We believe time away from work helps you bring your best self to it.
Continuous Learning and Growth
- World-Class Learning Access: Explore thousands of on-demand courses through platforms like LinkedIn Learning.
- Leadership & Technical Skill Building: Develop new capabilities and chart your own professional path.
- AI Empowerment: Use OpenAI tools to build fluency with emerging technology and harness AI as a creative partner for innovation and problem-solving.
- Tuition Reimbursement: Invest in formal education to advance your skills and career.
- Ongoing Learning Culture: Participate in company-led webinars on AI, inclusion, and industry trends—designed to inspire curiosity and continuous improvement.
Health, Happiness, and Purpose
- Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
- Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
- Comprehensive Benefits: Health and financial benefits that support your happiness and future.
- A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.
Compensation & Benefits
- Competitive salary range of $70-80K aligned to experience, skills, and internal equity.
- Bonus eligibility, 401(k) match, employee stock purchase plan, and comprehensive health benefits.
- Personalized time off and tuition reimbursement for eligible coursework.
Inclusion, Belonging & Equal Opportunity
Frontline Education is an equal opportunity/affirmative action employer. We aspire to have an inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
Interview Process & Data Privacy
As part of our interview process, Frontline uses video conferencing tools that include photo capture and may include automated transcription features. A screenshot or photo will be taken at the start of the interview for internal identification and record-keeping purposes only, and transcription may be used to support notetaking and evaluation consistency. These materials are used solely by our recruiting and hiring teams, stored securely, and not shared outside the hiring process. Candidates may opt out of the transcription at any time by notifying their recruiter in advance. Frontline processes this information in accordance with applicable data privacy laws and only for legitimate business purposes related to recruitment and hiring.
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