Masterclass
Designer, Performance Marketing
Edtech.com's Summary
- Design creative assets for paid social, display, video, and performance channels including Meta, YouTube, and TikTok.
- Use Figma and Figma Buzz automation for efficient asset production and scaling.
- Maintain brand consistency within MasterClass's design system while innovating creatively.
- Collaborate with Marketing, Brand, Creative, and Growth teams for cohesive campaigns.
- Iterate designs quickly based on performance data, A/B testing, and feedback.
- Requires 6+ years of design experience with emphasis on performance marketing or digital advertising.
- Expertise in Figma including components and variables; familiarity with Figma Buzz automation.
- Strong skills in typography, composition, color, hierarchy, and visual storytelling.
- Preferred skills include motion design (After Effects, Figma Motion) and AI generation experience.
- Salary range: $100,000 - $120,000 USD, plus equity and comprehensive benefits.
Designer, Performance Marketing Full Description
Who we are:
MasterClass is the streaming platform where the worldâs best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nasâ recording studio and Gordon Ramsayâs kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
Weâre a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If youâre interested in joining a dynamic, culture-driving companyâwhere learning invaluable skills is all in a dayâs workâwe invite you to apply.
Snapshot of the Role:
This is a unique opportunity for a high-taste, production-savvy designer to shape the visual identity of MasterClass across paid channels at scale. You'll work directly within our Performance Marketing team to concept, produce, and iterate on creative assets that stop the scroll, drive conversions, and reflect the premium standard of the MasterClass brand. This role is built for someone who moves fast without sacrificing craft, a problem solver who thrives in a fast-paced environment, and a detail-oriented creative who brings both strategic thinking and pixel-perfect execution to every brief.
What You Will Do:
- Design high-quality creative assets across paid social, display, video, and other performance channels (Meta, YouTube, TikTok, and beyond)
- Operate fluidly within MasterClass's design system, maintaining brand consistency while pushing creative boundaries for performance
- Own end-to-end production workflows using Figma and Figma Buzz automation to efficiently scale asset production across formats and variants
- Partner closely with the Performance Marketing team to translate campaign strategy and audience insights into compelling visual concepts
- Iterate rapidly on creative based on performance data, A/B test results, and team feedback
- Develop motion design assets and animated creative for paid placements (a strong plus)
- Identify and implement smarter, faster ways to produce and scale creative output without sacrificing quality
- Collaborate cross-functionally with Brand, Creative, and Growth teams to ensure cohesion across channels
About You (Requirements):
- 6+ years of design experience, with significant focus on performance marketing, paid social, or digital advertising
- Exceptional taste level â you instinctively know what looks premium, what earns attention, and what drives action
- Deep fluency in design fundamentals: typography, composition, color, hierarchy, and visual storytelling
- Expert-level command of Figma, including components, variables, and Figma Buzz for automated asset production
- Experienced working within and evolving design systems at scale
- Highly autonomous â you don't need hand-holding to deliver excellent work; you define your own path from brief to final asset
- A creative problem solver who brings fresh thinking to production challenges and creative constraints
- Comfortable moving at speed in a fast-paced, performance-driven environment
- A portfolio that demonstrates both craft and commercial instinct â beautiful work that performs
Bonus:
- AI Generation experience
- Motion design skills (After Effects, Figma Motion, or equivalent)
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClassâs salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
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