Edtech.com's Summary

James Madison University is hiring a Digital Communications Coordinator. The role involves managing university-wide internal email communications, overseeing message review and approval, and ensuring alignment with institutional priorities while utilizing expertise in email delivery, audience segmentation, and analytics.

Highlights

Coordinate and manage internal mass email communications for the university.
Develop and implement digital communication strategies.
Review, approve, and curate email submissions focused on internal audiences.
Provide consultation and training on digital email communication best practices.
Analyze digital content performance across multiple communication channels.
Collaborate with the University Communications team and campus partners.
Required skills include experience with digital communications, particularly email and web platforms.
Proficiency with Customer Relationship Management systems, notably Marketing Cloud.
Strong communication abilities, including AP writing style adherence.
Compensation is commensurate with experience; full-time, non-exempt position.

Digital Communications Coordinator Full Description

Working Title:Digital Communications Coordinator

State Role Title: Public Relations and Marketing Specialist III

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Non-Exempt: Eligible for Overtime

College/Division: Communications and Marketing

Department:100242 - University Communications

Pay Rate: Commensurate with Experience

Specify Range or Amount:

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 10/18/2025

About JMU:

At James Madison University (JMU), we’re more than just a publicly funded institution — we’re a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU?
We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:
• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU, we believe in Being the Change — and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Communications Specialist serves as the email coordinator for university-wide internal communications, with primary responsibility for reviewing, approving and coordinating mass email messages to ensure they are effective, appropriate and aligned with institutional priorities. The position leverages expertise in email communications to manage delivery, audience segmentation and analytics, while contributing to communications governance and strategy.

Duties and Responsibilities:

Duties include:

Maintaining workflow and dissemination of digital email communication for the university
Creating and managing digital communication strategy
Curating mass email submissions, with a primary focus of internal communication
Providing consultation and training on digital email communication
Creating, managing and analyzing digital content for multiple channels
Supporting the University Communications team

Qualifications:

Required:

Experience with digital communications, primarily email and web
Experience working within a Customer Relationship Management system and applicable applications, specifically Marketing Cloud
Experience with email analytics and segmenting audiences
Strong communication skills, both oral and written
Ability to collaborate with multiple constituencies and campus partners
Ability to manage multiple projects and work independently
Experience using AP writing style

Additional Considerations:

Experience in public relations, communications or marketing fields

Additional Posting Information:

Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Original Job Description